The Queens Head Inn and Restaurant
The Queens Head Inn is a privately owned and run restaurant in Kirkby La Thorpe near Sleaford. I know John Clark the Chef/Proprietor, having originally handled his radio advertising with Lincs FM. The success of the radio advertising was built on long-term sponsorships of relevant features such as In the Kitchen and The Evening Show. This was backed up by specific airtime campaigns and competitions around Valentine’s Day, Mother’s Day and Christmas.
The sponsorships provided the foundation for the everyday messages we needed to get across for things like the Suppertime Specials and Sunday Lunch. The airtime and competitions gave a specific time-sensitive message. These campaigns worked well, regularly bringing in new customers and John always said he could put a good percentage of this down to the regular messages we ran on the radio.
Subsequently we have updated and upgraded his website. A fresh new design and format was created allowing John to promote all his menus and alter things when required. This can viewed at www.thequeensheadinn.com
Once the website was live, we increased the impact by creating a ‘field to fork’ video. This allowed John to showcase the quality of the produce and the final food on the plate. He has successfully used this video to increase awareness of the restaurant via his Facebook account.
On top of this, we have also created a new Company logo he uses on all stationary such as letterheads, compliment slips and envelopes. We also re-designed the Lunch-time menus creating a user friendly but practical design.
We look forward to working with John for the foreseeable future.