Highly visual and mobile
A highly visual and mobile advert that works fantastically well in conjunction with other media, particularly radio. It is one of the most cost-effective ways to promote your business as you book a campaign of multiple buses in 4 week blocks. This brings the price in line with local newspapers and on many occasions is better than local radio.
‘95 of the top 100 advertisers in the UK use outdoor advertising
This highly creative and visual medium is one of the fastest growing forms of advertising in the Country with popularity high among National, regional and local advertisers. In fact 95 of the top 100 advertisers in the UK use outdoor advertising as part of their mix.
Creative, relevant and memorable
Radio plays a vital, if somewhat unsung, role in people’s lives. Whether you like music or speech, there is a radio station for just about everyone. For many people, their choice of station is with them throughout the day. They wake up to it, go to work with it, they’re at work with it, and they come home with it. In fact they probably spend more time with the radio than they do with their family!
‘The power of both the visual and audio’
For many TV is the ultimate way to advertise as you get the power of both the visual and audio.
However, the multitude of digital channels now available gives a huge amount of choice to the viewer. This means the advertiser needs to be much more specific and creative in how they reach their target market.
‘Still very relevant’
Print advertising is still relevant in today’s predominantly digital world. Despite reports to the contrary, people do read newspapers and magazines on a regular basis.
Therefore any print advert with a great visual and strong headline will catch the eye of a potential customer.