Nottinghamshire County Cricket Club (Trent Bridge)

The Challenge

Nottinghamshire County Cricket Club approached us with a tight turnaround brief to promote the England Women v India International T20 taking place at Trent Bridge in June.

The priority was clear, build fast awareness locally and drive ticket sales in the run up to the fixture, using high impact media in Nottingham city.

Our Approach

Given the timescales, we recommended a focused digital billboard campaign. Digital Out of Home allowed us to move quickly, secure premium locations and deliver strong, immediate visibility for the event.

The campaign ran across five digital screens in key Nottingham locations, placing the message directly in front of audiences already moving around the city.

Fast, High Impact Delivery

From brief to going live, the campaign was turned around quickly to meet the short lead time. Digital billboards provided the flexibility needed, allowing creative to be used efficiently and at pace.

The two week burst ensured repeated exposure, keeping the fixture front of mind during peak travel and commuting moments.

The Result

A bold, Nottingham-focused campaign that delivered strong awareness for the England Women v India T20 and supported ticket sales in the crucial run up to the match.

The client was delighted with the speed, visibility and overall impact of the campaign.

 For details on Nottinghamshire Cricket Club, go to www.trentbridge.co.uk

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