East Midlands Airport and Loganair 

The Challenge

East Midlands Airport approached us once again to support the launch of a new partnership with Loganair, introducing daily afternoon flights from East Midlands Airport to Jersey from 31st May.

The brief was to build awareness quickly and create strong cut-through across the Midlands, positioning the route as an easy, attractive option for both short breaks and longer holidays.

Our Thinking

With a strong leisure angle and broad audience appeal targeting the 35+ audience, a multi-platform approach felt right. The campaign needed to work hard across different touchpoints, reaching people in a way that felt natural rather than forced.

We focused on combining precision targeting with high-impact visibility and trusted local media.

The Approach

We delivered a multi-channel campaign across Spotify, Digital Out of Home and Smooth Radio East Midlands.

Spotify allowed us to target audiences based on travel interest and lifestyle, reaching listeners in more personal, considered moments. Digital billboards, including D48s and D6s, created a strong visual presence across key locations, helping the campaign stand out in busy environments.

Smooth Radio East Midlands added reach, araeness, familiarity and trust, reinforcing the message through a well-loved local station.

Together, the channels worked to build frequency and consistency, ensuring the new route stayed front of mind.

The Outcome

A well-rounded, high-impact campaign that successfully introduced the new Loganair route to Jersey from East Midlands Airport.

The combination of targeted audio and bold outdoor ensured strong visibility and engagement, helping position Jersey as an easy, appealing getaway just an hour away.

 

For more details on East Midlands Airport go to www.eastmidlandsairport.com 

For more details on Loganair go to www.loganair.co.uk 

For details on all forms of advertising, contact us TODAY