Hays Travel – Stockton-on-Tees

The Challenge

Following the success of our earlier campaign with Hays Travel in Grantham, our original contact kindly passed our details on to a colleague at another branch.

The team at Hays Travel’s Wellington Square Shopping Centre store in Stockton-on-Tees were looking for a simple but impactful way to promote a key message to local customers. Holiday bookings were now available through to 2029, and they wanted to encourage people to visit the branch and speak with their experienced travel team.

Our Thinking

As with the previous campaign, a large-format digital billboard offered the ideal solution. High visibility, strong roadside presence and the ability to deliver a clear, memorable message to passing audiences.

We recommended a D48 digital screen to maximise exposure and ensure the message reached commuters and residents travelling through the area.

The Approach

The campaign used bold, simple creative highlighting that holidays could now be booked up until 2029, along with an invitation for customers to visit the Wellington Square branch and speak to the knowledgeable team.

The large digital format ensured the message was clear and highly visible to passing traffic.

The Outcome

Another successful campaign for Hays Travel, delivering strong local exposure and clear communication of their key message.

The client was delighted with both the service provided and the visibility delivered by the D48 screen, reinforcing the value of targeted digital out of home for local retail promotion.