RADIO ADVERTISING MEDIA PLANNING AND BUYING ACROSS THE UK
Personal. Powerful. Memorable.
Radio is one of the most effective ways to build awareness and keep your business front of mind. People listen while they're driving, working, relaxing and getting on with their day, making it a great way to reach your audience when they're already in their usual routines.
From local and regional commercial radio to digital audio, podcasts and streaming platforms such as Spotify, there are more ways than ever to reach the right people with the right message.
At CG Advertising, we'll help you choose the stations, platforms and audiences that make the most sense for your business and budget.
Frequently Asked Questions:
A - Radio advertising can work with a wide range of budgets. Costs vary depending on the station, audience, campaign length and time of day. We'll recommend the most effective option for your budget.
A - Most radio adverts are 30 seconds, although 20, 40 and 60-second adverts can also be used depending on the message and campaign.
A - Yes. Campaigns can be planned around particular times of day, programmes or audiences, depending on the station and package selected.
A - Yes. Local and regional radio is particularly effective for reaching specific geographical areas. Digital audio can also offer highly targeted location and audience targeting.
A - No. If you need help with your creative, we can arrange the production of your radio advert, including scriptwriting, voiceover, music and sound effects.
A - Absolutely. Using more than one station can help increase reach, or we can look at different stations and platforms to reach specific audiences.
Reach Your Audience
Radio reaches people throughout the day, whether they're commuting, working, shopping or relaxing at home. Regular repetition helps build familiarity and trust and keeps your business front of mind.
Build A Connection
Unlike many forms of advertising, radio uses sound to create a picture in the listener's mind. A good voice, memorable music or the right tone can help an advert connect with people and make your brand more memorable.
Targeted & Flexible
Radio campaigns can be planned around your audience, location, budget and objectives. Digital audio gives you even more targeting options, including location, demographics, interests and listening habits.
Campaigns can also be changed or refreshed easily, allowing you to promote different products, offers or messages throughout the year.
More Than Just Radio
Traditional radio is just one part of today's audio landscape. We can also help you reach audiences through digital audio, Spotify, podcasts and other streaming platforms.
At CG Advertising, we'll look at the whole picture and recommend the right combination for your business, rather than simply selling you airtime.
CASE STUDIES
SOME OF OUR HAPPY CLIENTS
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Mercia Radios
The Challenge Mercia Radios approached us to help raise awareness of their two-way radio hire service, which supports the smooth running of events including festivals, outdoor shows and large-scale public gatherings. They wanted a campaign that would deliver maximum visibility in a key location, helping to strengthen their brand awareness and showcase their services to…
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Goodlord
The Client Goodlord is an all-in-one lettings platform on a mission to modernise the rental process. By combining smart technology with genuine customer service, they cut out unnecessary paperwork, speed up transactions, and make the rental journey fairer and more efficient for agents, landlords, and tenants alike. The result? Less admin, more focus on growing…
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No Limits Events and Promotions
The Client No Limits Events and Promotions run some of the region’s most popular motoring events, including The Lincs Wheels Car Show. This is an annual two-day celebration of car culture held each June at the Lincolnshire Showground near Lincoln. Think live entertainment, festival atmosphere, and thousands of car enthusiasts descending on one site for…
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S.A.S. Travel
The Challenge A few weeks ago, SAS Travel approached us looking for a simple but high-impact campaign to promote their long-distance travel and airport transfer services across the UK. As a business built around reliability, comfort and excellent customer service, they wanted to increase local awareness and make sure their brand stood out in a…
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NHS Lincolnshire and ICON
The Brief: We were approached by the marketing team at NHS Lincolnshire to help promote an important independent national programme they worked in partnership with called ICON. Although this programme runs throughout they year, it has a specific focus in September, and they wanted to give it some extra visibility across Lincolnshire throughout this month…
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East Midlands Airport and Loganair
The Challenge East Midlands Airport approached us once again to support the launch of a new partnership with Loganair, introducing daily afternoon flights from East Midlands Airport to Jersey from 31st May. The brief was to build awareness quickly and create strong cut-through across the Midlands, positioning the route as an easy, attractive option for…
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Rock Choir
The Brief: Rock Choir is the nation’s most popular contemporary choir experience. Since its inception in 2005, tens of thousands across the country have enjoyed the huge physical and mental-wellbeing benefits of being part of a group of like-minded people enjoying themselves. We were approached by the Head of PR to raise awareness of the…
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Food Hub ‘Hubba Hubba’
The Brief: Although previous campaigns had been very successful for Food Hub, they knew for the next stage, they needed a fresh approach. They wanted a new creative that made the Food Hub brand both impactful and memorable and importantly, increased downloads of the Food Hub app. For this they employed ABF Pictures, a creative…
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King Richard III Visitor Centre and Jewry Wall Museum
The Challenge King Richard III Visitor Centre and Jewry Wall Museum asked us to plan a digital billboard campaign across Leicester to promote both attractions over the Easter period. The aim was to position them as must-visit, family-friendly destinations during the holidays, appealing to both local residents and visitors to the city. Our Thinking With…
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Zzoomm
The Brief: We have worked with both Zzoomm and Be Fibre on an on-going basis, booking campaigns for the past 4 years. Last year it we found out that both Zzoomm and Be Fibre, along with other Full Fibre companies, were going to be rebranded under a single brand name. That brand was Zzoomm. The…