Food Hub ‘Swamp days’

The Challenge:

We have worked with Food Hub on a regular basis, booking campaigns on multi-media platforms across the country.

Part of their strategy is to choose an individual town where they have multiple takeaways on the Food Hub system and run a ‘swamp day’ there. The idea is to have their sales team out and about in the town centre all day talking to and engaging with locals. They talk about Food Hub, how their food app works and encourage people to download it and use it locally.

To make the most of these days, Food Hub need to publicise that they are going to be there. This is where we come in. We put forward a short marketing strategy that best suits the specific town they are going to and run a campaign starting a couple of weeks before the ‘swamp day’.

Our approach

Each town is different and have different opportunities in the area. Our role is to ensure we get as many of the opportunities in and around the specific towns as availability allows.

The mix includes Classic paper and digital billboards, buses, plus digi-vans and ad-bikes.

The billboards and bus campaigns are booked to run a few weeks before the day to put the Food Hub name front of mind for as many people as possible. We then time them so they continue for the week after the ‘swamp day’ as a reminder. On the day itself, we book a digi-van and ad-bikes. The digi-van spends the day covering as much of town as possible, whilst the ad-bikes spend the day in the town centre working alongside the Food Hub sales team. The idea is to maximise the visibility of the team and Food Hub brand.

The result

To date, we have run three swamp days in Cannock, Hartlepool and Stratford Upon Avon.

All three days have proved to be hugely successful, and Food Hub have been very happy with the overall results. The Stratford Upon Avon day was timed to coincide with a local bonfire event that Food Hub were sponsors of and proved to be the most successful of all the events to date.

The plan is to run more swamp days throughout the coming year and beyond.

For more details on Food Hub go to www.foodhub.co.uk or download the Food Hub app from the App Store or Google Play 

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