King Richard III Visitor Centre and Jewry Wall Museum

The Challenge

King Richard III Visitor Centre and Jewry Wall Museum asked us to plan a digital billboard campaign across Leicester to promote both attractions over the Easter period.

The aim was to position them as must-visit, family-friendly destinations during the holidays, appealing to both local residents and visitors to the city.

Our Thinking

With two attractions to promote, it was important to give each its own space while still creating a joined-up campaign feel.

Digital Out of Home offered the flexibility to rotate creative, allowing both venues to be featured equally while maintaining strong, consistent visibility across the city during a key seasonal moment.

The Approach

We delivered a two-week digital billboard campaign across five key locations in Leicester.

Two pieces of creative were used, one for King Richard III Visitor Centre and one for Jewry Wall Museum, rotating across the screens to maximise exposure for both attractions.

The Easter timing ensured the messaging landed when families were actively looking for things to do, helping to drive consideration and visits.

The Outcome

A well-timed, high-visibility campaign that successfully promoted both attractions across Leicester during a key holiday period.

The client was delighted with the results and the overall delivery of the campaign and is already looking to book again for the summer.