West Nottinghamshire College – Digital billboard campaigns
We have worked with Vision West Nottinghamshire College for several years now utilising the digital billboards across Mansfield.
In October and November 2020, we booked a series of marketing campaigns to run across the newly installed digital billboards located across Mansfield and owned by Global.
The first campaign ran for 4 weeks on the two D48’s located on the junction of the A38 and Rosemary Street at Stockwell Gate. We booked 2 weeks on each board to ensure that the College’s enrolment message for September 2021 was seen by drivers going both to and from Mansfield to Sutton in Ashfield.
A second campaign was booked to run for 2 weeks from Monday 28th December on all three of Global’s digital billboards. These were the two on Stockwell Gate along with the one located on Chesterfield Road South just past the Civic Centre. This campaign ran a message promoting the upcoming A Level Open Evening on Tuesday 12th January 2021.
Whilst these two were being planned and booked, a new media owner (Alight) put up a different D48 on Ratcliffe Road in Mansfield. As I have worked with this media owner before, I was given early warning that it was happening and also some fantastic opening advertising rates. This was pitched to the College and they subsequently booked a 12 month campaign to start Monday 28th December. The initial message will be the A Level Open Evening, the same as the second booked campaign. Apart from the fantastic offer, the other reason the College booked this for a 12 month period was the opportunity to be able to change the message very quickly at no extra charge. This gives them flexibility throughout 2021 to promote all their Open events. Subsequently, this operator have launched two more D48’s in Mansfield. Another on Ratcliffe Gate, this time located on the side of the Brown Cow public house and seen as you go up the A6191 towards Southwell Road West. A third screen is located on Mansfield Road Sutton in Ashfield, virtually opposite Draycotts KIA garage.
The College has book all 3 x D48 Alight screens on rolling 12 month contracts running through to the middle of 2024. These are used to promote their on-going open days.
Further to this, the College also booked a standard 32 sheet billboard on a rolling 12 month campaign currently booked until March 2024. This billboard is located on Woodhouse Road in Mansfield right by the railway bridge. It is part of a series of 6 billboards located either side of the bridge and sees a high volume of traffic throughout the day. The plan is to change the poster roughly every 6 weeks to promote upcoming Open events.
For full details of all courses available at Vision West Nottinghamshire College, go to www.wnc.ac.uk
For details of digital and standard billboard advertising in Mansfield and across the East Midlands, contact CG Advertising Ltd TODAY.
