BRR Law – digital billboard advertising

In October 2022, we were approached by one of the partners at BRR Law. They were looking for guidance on advertising opportunities in the North Lincolnshire area. The campaign was to promote their expert medical negligence team to a wider audience.

A number of different options were proposed. These included the benefits of a bus campaign, plus traditional and digital billboard advertising. All of these offer excellent ways for an advertiser to visually engage with the general public. We proposed a mix of all three options throughout the year to give them visibility across the region. However, due to availability, we couldn’t get all at the same time. As such, we suggested they ran them as individual campaigns on a rolling contract across the year.

Everything was considered, but they eventually went for a 12 month booking on the digital billboard on Brigg Road in Scunthorpe. The D48 was chosen because it offered the greatest flexibility in terms of messaging. They can run multiple adverts in rotation, all of which can be changed regularly as required. This flexibility allows them to cover several departments within the practice, rather than concentrate on just one.

The digital billboard advertising 12-month campaign started in December 2022 on a 2 minute rotation.

This has now been renewed for a second 12 month campaign through 2024.

BRR Law were established in Scunthorpe in 1984. They are specialists in Conveyancing, Family Law, Wills and Probate, Personal Injury and Employment and Commercial Law. In 2011, they were the first Law firm in North Lincolnshire, and one of the first 20 in the country, to achieve the Law Society’s Conveyancing Scheme Accreditation. This has been renewed annually since.

They are located at Wadsworth House, 30 – 40 Laneham Street, Scunthorpe, North Lincolnshire, DN15 6PB

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