Nottingham Playhouse

The Challenge

Nottingham Playhouse asked us to help promote their 2025 pantomime on Smooth Radio East Midlands, with the goal of driving ticket sales during the key booking window.

They also wanted an advert that felt memorable and fun, without losing the Playhouse’s personality.

Our Approach

We recommended two bursts of activity on Smooth Radio East Midlands. Two weeks in October and a further two weeks in November, allowing momentum to build as the pantomime season approached.

Alongside the airtime, we created a catchy, engaging radio advert designed to cut through and stick with listeners.

The Result

The client loved the creative so much that it was licensed for use across another station, Greatest Hits Radio East Midlands, even though we didn’t book that campaign for them.

A great result all round and another very happy client.

For details on all upcoming events, go to www.nottinghamplayhouse.co.uk

For help with on all forms of advertising, contact us today