North Lincolnshire Council
It will be fair to say that 2020 will go down as a memorable year for one main reason – COVID-19.
The world-wide pandemic that initially started on the other side of the world, spread across all countries shutting down economies and unfortunately causing many thousands of deaths.
In the UK, from March, the whole country was working together as one to fight this. However, from early July, infections reduced and lockdown was gradually eased. At this point responsibility for public health went from being a totally national one to one that was more localised. Local Authorities were tasked with implementing strategies that were right for their areas whilst still adhering to national guidelines.
In mid-July we were approached by North Lincolnshire Council to run a local advertising campaign that promoted safe practices helping prevent local outbreaks of COVID-19. This campaign was supported by NHS North Lincolnshire and Healthwatch North Lincolnshire.
We looked at several options but with such an important message, we wanted their campaign to be seen by as many people as possible. This meant we chose a large format billboard campaign.
We booked three billboards around Scunthorpe:
- Brigg Road
- Station Road
- Winterton Road, behind the veterinary surgery
Brigg Road was booked for a 12 week period starting late July, whilst the Station Road and Winterton Road sites were booked in several two week bursts based around current availability. The Council also booked a campaign running on petrol pump nozzles across the region.
The initial message concentrated on the headline ‘Stop COVID, prevent local outbreaks’ and included simple advice that everyone could follow. The plan was for this message to change in early September to a more relevant one.
For details of billboard and bus advertising in Scunthorpe and across North Lincolnshire, contact CG Advertising Ltd TODAY. Go to www.cgadvertising.co.uk
STATION ROAD SITE
BRIGG ROAD SITE