HETA

 Based in Hull, HETA is the leading engineering training provider in the Yorkshire and Humber region. They provide specialist training for young people looking to join the Engineering industry. Alongside this, they also deliver a variety of industry standard courses designed to transform the current workforce of engineering firms.

We were approached by the Sales and Marketing Manager to run a bus campaign in Scunthorpe aimed at increasing awareness of Engineering Apprenticeships. They had previously run bus campaigns, but not for some years and this was their first foray back into this form of direct advertising.

We looked at the options and the client decided to go for a combined bus and D48 campaign in Scunthorpe. The bus campaign consisted of 10 x Streetliners and we also booked the Alight Media D48 screen next to Bush Tyres on Brigg Road, due to its proximity to British Steel.

The message on the Streetliner was a simple ‘Apply today’ call to action. However, we had more flexibility with the D48 screen and ran 3 different messages in rotation. These were:

• Earn while you learn
• Realise your potential – become and engineer
• Apply for an Engineering Apprenticeship

We look forward to working with HETA on future campaigns across the Yorkshire and Humber region.

For details about HETA, visit www.heta.co.uk

For details on digital billboard and bus advertising get in touch today