Armour Windows are a long established family owned business based in Coventry. They are proud of their reputation as one of the leading suppliers of premium home improvement products in Coventry and the wider West Midlands region.
They had run many advertising campaigns across different media for many years. However they wanted to reach a new audience and knew they needed to look at something different. This is when we were contacted to look at a new way to help promote their services and bring in enquiries from this region. Their first thought was to look at billboards. Availability of billboards in Coventry meant this wasn’t the best way forward.
So after a detailed discussion of other advertising options. It became obvious they were looking for something that was totally different from what they had previously done. It was at this point we discussed SKY Ad Smart TV advertising. The client loved the idea of how it can target a specific audience in a specific geographic area. As such, a campaign was agreed and booked.
The initial campaign was run for 4 weeks in Spring across the CV postcode. The response was such that we quickly booked a second campaign to run in the Autumn period. A third campaign was also booked to capture business in the important January period. For this campaign we extended the area to cover more of the West Midlands.
Sky Ad Smart is something that is still very much part of the clients marketing.