Switalskis Solicitors are a leading firm of quality lawyers in Yorkshire. They have 13 offices across Yorkshire and promote themselves as National lawyers across Yorkshire.
We were contacted by their marketing department to help promote the opening of a new branch in Sheffield. They were looking at an outdoor campaign to help raise the profile the Switalskis brand and to compliment other marketing activity.
We initially put forward both a billboard and bus advertising campaign. This was narrowed down to a bus campaign as this gave them the best coverage for the budget they had to spend. The bus rear advertising campaign consisted of 20 buses running for a 12 week period out of the City Centre bus depot.
A simple and classic image of milk bottles on a doorstep was used. This indicated that the practice was local and had that personal touch. Two very important features when you are building a brand people can trust.
This campaign gave good coverage across the City with the 20 buses giving 1,600,000 impacts at an average frequency of 4.78 per 4 week period. These are very good achievements for this type of advertising campaign.
With bus advertising you want the message to be seen by as many people as possible, as many times as possible. The 12 week campaign meant this was achieved easily and effectively.