Sound and Vision
I firmly believe in the ‘sound and vision’ concept in advertising.
This is where a company uses a mix of visual and audio media options. This means that their advertising message is both seen and heard by potential and existing customers on a regular basis during their normal daily lives.
When people want to communicate effectively with others, they either talk or write to them. When the message is really important, they do both.
Commercial Radio allows you to talk to and therefore be ‘heard’ by the listeners of that station on a daily basis.
Bus and billboards allow you to write to the people in that area. This means you will be ‘seen’ by them on a daily basis.
If you ensure that the message is memorable, you will be remembered.
Those who are interested will then do more research about you on-line and then contact you.
That is how advertising works!
If you want your Company to be ‘seen’ and ‘heard’ in a crowded market place, then contact CG Advertising TODAY.
Director, CG Advertising
I have been in the advertising industry since January 1991.
Initially in local press, then commercial radio from 1997.
After a year working at a full service marketing agency, in July 2015, I set up CG Advertising Ltd.
CG Advertising will always provide the right solution for our clients to maximise exposure and return on investment.
We understand the importance of making your budget work for you to maximise impact.
From community radio and local bus advertising to regional Out of Home and national TV advertising, YOU can be confident that we have the perfect solution for you.
With years of experience under our belt, we understand the industry inside out. As such, we become trusted advisors to our clients in the minefield of adverting. We know the pitfalls to avoid and we know how to maximise our clients exposure.
This is how we create ‘REAL VALUE’.
PERSONAL SERVICE -
We have built our business on strong lasting relationships.
Trust is crucial in our industry. Not only trust with our clients budgets, but trust with our clients brand integrity.
Honesty and respect are at the foundations of our work ethos. From a dedicated point of contact with a wealth of industry experience to a network of trusted advisors,we work together with our clients to build something great.
‘Genesis Cars have worked with Chris for the past year and found him to be both trustworthy and efficient. We specifically work with the Christian community and his knowledge of different types of media has been hugely beneficial in helping us market ourselves to this very niche market’
Richard May - Director, Genesis Cars
SOME OF OUR HAPPY CLIENTS
Rand Farm Park
In January 2020, we were approached by the marketing team to discuss advertising options for the important Christmas period. They were looking at doing something different this year and wanted to discuss billboard advertising in Lincolnshire as an option.
We put forward suggestions including a 3, 6 and 12 month campaign. The UTC came back and booked the 3 month option. They expressed a desire to run their campaign on the board that you see when driving from Tritton Road towards High Street. This was then booked for all three months.
Claytons of Mansfield
We proposed a sound and vision concept to them which included both radio and bus advertising. The idea being that not only would the local people they wanted to target hear about them, they would then also see their message and so give a bigger impact.