Group 1 Auto Lincoln (BMW & MINI)

The Challenge

Group 1 Auto in Lincoln asked us to promote a change in their opening hours, specifically the launch of Sunday opening for both their BMW and MINI dealerships.

They wanted the message to feel impactful and premium, while clearly communicating their new opening hours.

Our Approach

We recommended a two-week digital billboard campaign across two back-to-back screens in Lincoln, creating a strong visual presence for passing traffic.

The campaign featured two separate pieces of creative, one for BMW and one for MINI, allowing each brand to retain its own identity while benefiting from shared exposure.

The Result

A high-impact, location-led campaign that delivered clear messaging and strong brand visibility. The back-to-back screens ensured repeated exposure, and the client was very pleased with the overall campaign and execution.

For details on the Lincoln BMW and MINI dealership, go to www.group1auto.co.uk

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