Benefits of Billboard Advertising:
Target Specific Areas
Billboards are located in areas where there are high volumes of vehicle traffic and footfall. This includes cities, towns and busy commuter routes.
Consequently, this means thousands of people will see your message everyday.
Work 24 Hours a Day!
You cannot switch off a billboard. Also their size and location mean you cannot fail to notice one, regardless of the time of day.
Billboards have an average ‘dwell time’ of 8 seconds.
95% of the top 100 advertisers in the country use billboards as part of any campaign they run.
If it’s right for them, it’s right for your business too!
A visually creative design will get you noticed. Combine this with a simple call to action and you will increase awareness of your message. This will drive traffic to your website and increase enquiries.
What business wouldn’t want their name up in lights?
With billboards you can!
Billboards are a highly visual advertising medium.
Designed to grab your attention, billboards come in various sizes. Each board is located in areas with high volumes of people, these include busy roadsides and city and town centres. The locations mean there will always be someone passing by, either in a vehicle or on foot. As such, billboards work 24 hours a day, 7 days a week!
All billboard campaigns give your business stand alone advertising in busy environments. This ensures your advertising message is both seen and noticed.
Successful campaigns need 3 main things:
- Memorable creative
- A simple, and ideally single, call to action
- Time to establish itself
We ensure your campaign does all three of these, therefore giving it every chance of working.
A great example of a successful billboard campaign is the Wonderbra ‘Hello Boys’ campaign from the early 90’s.
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Reasons why you should choose CG Advertising:
We handle the whole process for you, ensuring you get the right campaign to suit your specific requirements, every time.
We check the availability of relevant sites in your target area and book the campaign that is right for you. We work with trusted partners to produce the most effective visual for your message.
All campaigns are bespoke as they are tailored to fit a specific client brief. As such it is difficult to give a price for bus advertising at this stage. However, be assured, it IS a very cost-effective way to promote your business.
For more details on all Outdoor opportunities, including billboard advertising, contact us TODAY.
"With Chris’s wealth of knowledge he was able to secure a number of advertising opportunities for my company that included radio and billboard advertising.
The result of the advertising is we have seen a significant increase of traffic onto our website. More importantly we seen a much higher level of new customers since the advertising started. Clearly it is working!"
Peter Frohmaier - Managing Director, S & P Garages Ltd, Lincoln
SOME OF OUR HAPPY CLIENTS
Rand Farm Park
In January 2020, we were approached by the marketing team to discuss advertising options for the important Christmas period. They were looking at doing something different this year and wanted to discuss billboard advertising in Lincolnshire as an option.
North Lincolnshire Council
Running under the banner of ‘Proud to Care’, the strong messaging used was designed to directly target local people who want to help others in their local community.
Oh So Bello Leeds
We were approached early in 2020 by a Leeds based business. The client runs a bridal boutique called Abigail’s Bridal Boutique. This is based in Leeds city centre. The second business is a complimentary on-line lingerie business called Oh So Bello.