BUS ADVERTISING MEDIA PLANNING AND BUYING ACROSS THE UK
Mobile, Visual, unavoidable
At CG Advertising
We find the right solution for your business
It all starts with a conversation...
We take the time to understand your reasons for advertising and the budget you have. We then recommend the right options that best suit these.
We recommend bus advertising for many reasons:
- It is instantly recognisable
- They operate 7 days a week
- They take your message to where the people are
- Coverage across most of the country
- Integral part of local communities
- This all means your message will be consistently seen.
Frequently Asked Questions:
A - As always, it depends, as there are many factors to consider before we can put forward a campaign that suits your requirements.
In simple terms, the larger the area you cover, the more buses you will need and the more it will cost…..and visa versa.
A - No, but there is a very simple reason for this.
Although the bus route number will always be the same so passengers know they are on the right bus, the same bus does not do the same route every day. Therefore, your message will seen across a much wider area than one route, which is significantly more beneficial for your campaign.
A - All options are equally as good; they just target people differently.
Adverts on the rear predominantly targets vehicles running behind the bus. Adverts on the side predominantly target both pedestrians and vehicles as the bus passes by.
High Impact
Bus advertising delivers a high impact, large format, advertising message to people during their normal daily routine. It provides an important reminder of a sales message in the geographic area the business operates in.
Longevity of Message
Campaigns run in multiples of 2 weeks. They start at 2 weeks but a more cost-effective when you start with a 4 week campaign.
Can not miss it
The average ‘dwell time’ for a bus rear is 48 seconds! This is one of the longest of any media. If you can see the advert, then so can thousands of others....many of whom will be your potential customers!
Get results
A visually creative design using a simple call to action will not only increase awareness of your product and service, it will also drive traffic to your website, creating more enquiries.
BUS ADVERTISING OPPORTUNITIES
Bus Lower Rear
This panel is on both double and single deck buses. It specifically targets vehicles running behind the bus and has an average dwell time of 48 seconds.
Bus Streetliner
This panel is on the side of a single deck bus. It targets both pedestrians and vehicles as they pass by. Typically the average dwell time will be 13 seconds but will be significantly longer if the bus is parked.
Bus T-Side
This unusually shaped advert is on the driver’s side of a double deck bus. This predominantly targets pedestrians and vehicles as they pass by, but the size, shape and height of the advert make this incredibly visual and can be seen from a distance.
Bus Superside
This panel is on the other side of a double deck bus to the T-Side. The panel shape and size is similar to the Streetliner on a single deck bus, but the size and height of the advert make this incredibly visual and can be seen from a distance.
Bus Full wrap
The whole bus is wrapped with a vinyl poster. This can be a single design, or different message on each side of either a single or double deck bus. This is an excellent way to both grab attention and be memorable as it will be seen from all angles. The nature of these mean you ideally keep them for 6 to 12 months.
Bus Mega Rear
This is similar to the full vinyl wrap but will predominantly be seen by vehicles running behind the bus. However, it will be very visual to pedestrians when the bus is stationary.
As with the full wrap, the most cost-effective way to use these is over a 6 to 12 month period.
CASE STUDIES
SOME OF OUR HAPPY CLIENTS
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Mercia Radios
The Challenge Mercia Radios approached us to help raise awareness of their two-way radio hire service, which supports the smooth running of events including festivals, outdoor shows and large-scale public gatherings. They wanted a campaign that would deliver maximum visibility in a key location, helping to strengthen their brand awareness and showcase their services to…
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Goodlord
The Client Goodlord is an all-in-one lettings platform on a mission to modernise the rental process. By combining smart technology with genuine customer service, they cut out unnecessary paperwork, speed up transactions, and make the rental journey fairer and more efficient for agents, landlords, and tenants alike. The result? Less admin, more focus on growing…
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No Limits Events and Promotions
The Client No Limits Events and Promotions run some of the region’s most popular motoring events, including The Lincs Wheels Car Show. This is an annual two-day celebration of car culture held each June at the Lincolnshire Showground near Lincoln. Think live entertainment, festival atmosphere, and thousands of car enthusiasts descending on one site for…
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S.A.S. Travel
The Challenge A few weeks ago, SAS Travel approached us looking for a simple but high-impact campaign to promote their long-distance travel and airport transfer services across the UK. As a business built around reliability, comfort and excellent customer service, they wanted to increase local awareness and make sure their brand stood out in a…
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NHS Lincolnshire and ICON
The Brief: We were approached by the marketing team at NHS Lincolnshire to help promote an important independent national programme they worked in partnership with called ICON. Although this programme runs throughout they year, it has a specific focus in September, and they wanted to give it some extra visibility across Lincolnshire throughout this month…
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East Midlands Airport and Loganair
The Challenge East Midlands Airport approached us once again to support the launch of a new partnership with Loganair, introducing daily afternoon flights from East Midlands Airport to Jersey from 31st May. The brief was to build awareness quickly and create strong cut-through across the Midlands, positioning the route as an easy, attractive option for…
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Rock Choir
The Brief: Rock Choir is the nation’s most popular contemporary choir experience. Since its inception in 2005, tens of thousands across the country have enjoyed the huge physical and mental-wellbeing benefits of being part of a group of like-minded people enjoying themselves. We were approached by the Head of PR to raise awareness of the…
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Food Hub ‘Hubba Hubba’
The Brief: Although previous campaigns had been very successful for Food Hub, they knew for the next stage, they needed a fresh approach. They wanted a new creative that made the Food Hub brand both impactful and memorable and importantly, increased downloads of the Food Hub app. For this they employed ABF Pictures, a creative…
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King Richard III Visitor Centre and Jewry Wall Museum
The Challenge King Richard III Visitor Centre and Jewry Wall Museum asked us to plan a digital billboard campaign across Leicester to promote both attractions over the Easter period. The aim was to position them as must-visit, family-friendly destinations during the holidays, appealing to both local residents and visitors to the city. Our Thinking With…
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Zzoomm
The Brief: We have worked with both Zzoomm and Be Fibre on an on-going basis, booking campaigns for the past 4 years. Last year it we found out that both Zzoomm and Be Fibre, along with other Full Fibre companies, were going to be rebranded under a single brand name. That brand was Zzoomm. The…