Vision West Nottinghamshire College – bus advertising

Vison West Nottinghamshire College is a large College based in Mansfield that takes students from across the Mansfield and Ashfield areas of West Nottinghamshire.

As with all College’s, their main marketing message is about enrolment. They attract students who have just left school and who are looking for extra educational and vocational qualifications including apprenticeships. Students who want a University level education but do not want to travel to other parts of the Country to get it. They also attract Adult Learners who are looking to upgrade their current qualifications or gain qualifications for the first time. Another important partner is local businesses who want to tap into the talent the College produces.

I have worked with the College for the past 3 years with their radio and billboard campaigns.

Nottinghamshire bus advertising campaign

This time I was also asked to put together a Nottinghamshire bus advertising campaign. It would run alongside all their other marketing activity. This extremely visual medium will be seen on a daily basis by both potential students and their influencers. Seeing this would then encourage them to actively look at the College website and social media for more details. Which in turn will get people to want to enrol.

We booked 15 Lower Rear adverts to run for a 4 week period from early January 2020. The message encouraged potential students from all backgrounds who were looking for the next step in their education to apply for a place in 2020.  Using the headline ‘Don’t wait, apply today….to secure your place go to now’, the simple message was both clear and effective.

The College was running a Full College Open Day on Saturday 8th February and potential students who went on-line were encouraged to attend this for full information on their options.

The Nottinghamshire bus advertising was seen as successful addition to their marketing strategy