SOUND & VISION
BUS | BILLBOARD | TV & AUDIO
BUS ADVERTISING
Mobile, visual, unavoidable
Buses go where your customers are. Every day, across every part of town. A well-placed bus campaign puts your brand in front of thousands of people, drivers, pedestrians, shoppers, commuters, repeatedly, day after day.
It's one of the most cost-effective forms of advertising available to local and regional businesses, and it works particularly well alongside TV or audio to reinforce your message across multiple touchpoints.
We'll identify the right bus depot, the right format, and the right timing to make your campaign land.
BILLBOARD ADVERTISING
Hard to miss, hard to forget
Out-of-home advertising is one of the fastest growing media formats in the UK for good reason. A well-positioned billboard works around the clock, building brand familiarity with everyone who passes it, every single day.
The classic paper roadside 48-sheets & high-impact digital screens are all located in high volume locations for maximum visibility. We have access to sites right across the UK. We'll find the right locations and options that make sense for your business.
95 of the top 100 UK advertisers use out-of-home as part of their mix. There's a reason for that.
TV ADVERTISING
Targeted, Affordable, Effective
TV is still one of the most powerful advertising mediums there is. Seeing a brand on the big screen builds trust and credibility in a way that digital simply can't replicate. But the way TV advertising works has changed, and that's actually great news for local and regional businesses.
Through Sky AdSmart, we can put your advert on most Sky channels, including Sky Sports, Sky Atlantic, Channel 4, Channel 5 and more, but only to the specific households you want to reach. By postcode. By income. By household type. By purchase behaviour.
It's TV advertising with the precision of digital and it's far more affordable than most businesses expect.
We will help you decide whether traditional broadcast TV or targeted addressable TV is right for you, or whether a combination of both gives you the best return.
AUDIO ADVERTISING
Creative, relevant, memorable
Audio is one of the most personal forms of advertising there is. Whether it's commercial radio on the commute, Spotify during a workout, or a podcast over lunch, audio travels with people through their day in a way few other media can match.
A well-crafted audio advert is creative, memorable, and when placed correctly, reaches people at exactly the right moment. When combined with a visual medium like bus or billboard advertising, it reinforces your message across multiple senses and dramatically increases recall.
We work across commercial radio, digital audio and Spotify to find the right fit for your audience and your budget.
CG Advertising, specialists in bespoke and effective Bus, Billboard, TV & Audio advertising campaigns.
All successful businesses have one thing in common. People know who they are.
They know the brand. They know what it does. They trust it. And when they need what it offers, it's the first name that comes to mind.
That doesn't happen by accident. It happens through consistent, well-placed advertising that reaches people during their normal daily lives. It is not only just seen when they're actively searching, but when they're simply going about their day.
That's the power of bus, billboard, TV and audio. Used well, and used regularly, they turn unfamiliar businesses into familiar ones. A familiar business wins more customers because they are trusted.
We'd love to help yours be one of them.
To find out how your company can get noticed, contact CG Advertising TODAY
" With Chris’s wealth of knowledge he was able to secure a number of opportunities for my company that included radio and billboards. As a result of the campaign we have seen a significant increase of traffic onto our website and more importantly we seen a much higher level of new customers since the advertising started, so clearly it is working!"
Peter Frohmaier - Managing Director, S & P Garages Ltd, Lincoln
CASE STUDIES
SOME OF OUR HAPPY CLIENTS
Humberside Police
We were approached by the Communications Team for Humberside Police to help promote the launch of Operation Shield in late October 2023. Op Shield is an ongoing major initiative by Humberside Police targeting crime in the local communities across East Yorkshire and Northern Lincolnshire.
Food Hub
We were approached and given the brief to help launch the Food Hub brand in Nottingham and Mansfield and to encourage downloads of the app. We put forward a selection of options, including digital billboards, bus, Adshel Live and radio advertising in Mansfield and bus, tram and digital billboard advertising in Nottingham.
Zzoomm Plc
Zzoomm are operating in several towns, but we initially looked at billboard options in Crewe and Hereford. These were towns where they were currently on sale. The campaign will help the local sales team promote the brand and generate enquiries to the people of these towns.