ADVERTISING YOU NOTICE. CAMPAIGNS THAT WORK.
MEDIA PLANNING AND BUYING ACROSS THE UK
Why CG Advertising?
To get your company noticed in a crowded market. Contact us today
Collectively between us, we have many decades of experience in the advertising industry across a variety of media.
We know how it works
We know where the value is
And we know advertisers sometimes get sold something that isn’t quite right for them.
At CG Advertising, you, the advertiser, come first…always.
OUR SERVICES
Outdoor Advertising Hard to miss, hard to forget
Out of Home (OOH) is one of the fastest growing media formats in the UK for a good reason. A well-positioned billboard, with a simple and striking creative builds brand familiarity and works every day around the clock.
In simple terms, OOH are billboards in different sizes and formats. Most people think of the large 6 x 3 metre versions, but it also includes poster sites at bus stops, rail stations, outside shops and petrol stations and phone kiosks amongst other options.
All of these come in the classic paper format, but digital versions of most of these are also widely available. We will find the right locations and options that make sense for your budget.
95 of the top 100 UK advertisers use out of Home as part of their advertising mix.
There’s a reason for that.
Transport Advertising Mobile. Visual. Unavoidable
Bus advertising is the most obvious option in this section.
Buses go where your customers are. Every day, across every part of town. A well-placed bus campaign puts your brand in front of thousands of people, drivers, pedestrians, shoppers, commuters, repeatedly, day after day.
However, other transport options such as trams and taxis offer similar benefits and equally as effective.
When the town you want to target is not covered by a bus station or you want to swamp a town including pedestrianised areas, then you can look at Ad Vans, Ad Bikes and Ad Walkers.
We will identify the right option, the right format and the right timing to make your campaign land.
TV Advertising Targeted, affordable, effective
TV is still one of the most powerful advertising mediums there is. Seeing a brand on the big screen builds trust and credibility in a way that digital simply can't replicate. But the way TV advertising works has changed, which is great news for local and regional businesses.
Traditional linear TV advertising is still a viable way to go. It puts you around TV programmes you know have large audiences such as dramas and soap operas on ITV and housing programmes on Channel 4.
However, with Sky AdSmart, we can put your campaign on most Sky channels in a highly targeted and cost-effective way.
Think TV advertising with the precision of digital but at a price that is far more affordable than most businesses expect.
Radio Advertising Creative, relevant, memorable
Radio is still one of the most personal forms of media there is. It is with you in the house, in the car, on your smartphone. You choose to listen to it; it doesn’t choose to shout at you.
This makes advertising on radio a very effective option. A well-crafted commercial that is creative, memorable and placed correctly, will reach the people you want to talk to.
Aswell as the plethora of commercial radio stations, there are now many other ways you can choose to listen to audio. Digital technology allows you the option to listen to your favourite podcasts or create a personal playlist on streaming platforms like Spotify.
We work across all audio media options and can create a campaign that is the right fit for your audience and your budget.
Newspaper Advertising See it, read it, remember it
Newspapers are still very much part of the local communities they serve in both digital and printed formats.
This localness is still the strength of this media and makes advertising in it a worthwhile option for businesses of all sizes. If you want to target a specific area, there is likely to be a newspaper that covers it.
Advertising campaigns now are a mix of both digital and print giving you the best of both options. The older generation is still more likely to want to read a physical newspaper so you can put our advert on a specific page. However, the majority will read the digital version so you can have your advert on any page they read.
With contacts at most newspaper groups around the country, we can recommend and book a campaign that suits your needs.
CASE STUDIES
SOME OF OUR HAPPY CLIENTS
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Mercia Radios
The Challenge Mercia Radios approached us to help raise awareness of their two-way radio hire service, which supports the smooth running of events including festivals, outdoor shows and large-scale public gatherings. They wanted a campaign that would deliver maximum visibility in a key location, helping to strengthen their brand awareness and showcase their services to…
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Goodlord
The Client Goodlord is an all-in-one lettings platform on a mission to modernise the rental process. By combining smart technology with genuine customer service, they cut out unnecessary paperwork, speed up transactions, and make the rental journey fairer and more efficient for agents, landlords, and tenants alike. The result? Less admin, more focus on growing…
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No Limits Events and Promotions
The Client No Limits Events and Promotions run some of the region’s most popular motoring events, including The Lincs Wheels Car Show. This is an annual two-day celebration of car culture held each June at the Lincolnshire Showground near Lincoln. Think live entertainment, festival atmosphere, and thousands of car enthusiasts descending on one site for…
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S.A.S. Travel
The Challenge A few weeks ago, SAS Travel approached us looking for a simple but high-impact campaign to promote their long-distance travel and airport transfer services across the UK. As a business built around reliability, comfort and excellent customer service, they wanted to increase local awareness and make sure their brand stood out in a…
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NHS Lincolnshire and ICON
The Brief: We were approached by the marketing team at NHS Lincolnshire to help promote an important independent national programme they worked in partnership with called ICON. Although this programme runs throughout they year, it has a specific focus in September, and they wanted to give it some extra visibility across Lincolnshire throughout this month…
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East Midlands Airport and Loganair
The Challenge East Midlands Airport approached us once again to support the launch of a new partnership with Loganair, introducing daily afternoon flights from East Midlands Airport to Jersey from 31st May. The brief was to build awareness quickly and create strong cut-through across the Midlands, positioning the route as an easy, attractive option for…
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Rock Choir
The Brief: Rock Choir is the nation’s most popular contemporary choir experience. Since its inception in 2005, tens of thousands across the country have enjoyed the huge physical and mental-wellbeing benefits of being part of a group of like-minded people enjoying themselves. We were approached by the Head of PR to raise awareness of the…
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Food Hub ‘Hubba Hubba’
The Brief: Although previous campaigns had been very successful for Food Hub, they knew for the next stage, they needed a fresh approach. They wanted a new creative that made the Food Hub brand both impactful and memorable and importantly, increased downloads of the Food Hub app. For this they employed ABF Pictures, a creative…
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King Richard III Visitor Centre and Jewry Wall Museum
The Challenge King Richard III Visitor Centre and Jewry Wall Museum asked us to plan a digital billboard campaign across Leicester to promote both attractions over the Easter period. The aim was to position them as must-visit, family-friendly destinations during the holidays, appealing to both local residents and visitors to the city. Our Thinking With…
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Zzoomm
The Brief: We have worked with both Zzoomm and Be Fibre on an on-going basis, booking campaigns for the past 4 years. Last year it we found out that both Zzoomm and Be Fibre, along with other Full Fibre companies, were going to be rebranded under a single brand name. That brand was Zzoomm. The…