SOUND & VISION
BUS | BILLBOARD | TV & AUDIO
BUS ADVERTISING
Mobile, visual, unavoidable
Buses go where your customers are. Every day, across every part of town. A well-placed bus campaign puts your brand in front of thousands of people, drivers, pedestrians, shoppers, commuters, repeatedly, day after day.
It's one of the most cost-effective forms of advertising available to local and regional businesses, and it works particularly well alongside TV or audio to reinforce your message across multiple touchpoints.
We'll identify the right bus depot, the right format, and the right timing to make your campaign land.
BILLBOARD ADVERTISING
Hard to miss, hard to forget
Out-of-home advertising is one of the fastest growing media formats in the UK for good reason. A well-positioned billboard works around the clock, building brand familiarity with everyone who passes it, every single day.
The classic paper roadside 48-sheets & high-impact digital screens are all located in high volume locations for maximum visibility. We have access to sites right across the UK. We'll find the right locations and options that make sense for your business.
95 of the top 100 UK advertisers use out-of-home as part of their mix. There's a reason for that.
TV ADVERTISING
Targeted, Affordable, Effective
TV is still one of the most powerful advertising mediums there is. Seeing a brand on the big screen builds trust and credibility in a way that digital simply can't replicate. But the way TV advertising works has changed, and that's actually great news for local and regional businesses.
Through Sky AdSmart, we can put your advert on most Sky channels, including Sky Sports, Sky Atlantic, Channel 4, Channel 5 and more, but only to the specific households you want to reach. By postcode. By income. By household type. By purchase behaviour.
It's TV advertising with the precision of digital and it's far more affordable than most businesses expect.
We will help you decide whether traditional broadcast TV or targeted addressable TV is right for you, or whether a combination of both gives you the best return.
AUDIO ADVERTISING
Creative, relevant, memorable
Audio is one of the most personal forms of advertising there is. Whether it's commercial radio on the commute, Spotify during a workout, or a podcast over lunch, audio travels with people through their day in a way few other media can match.
A well-crafted audio advert is creative, memorable, and when placed correctly, reaches people at exactly the right moment. When combined with a visual medium like bus or billboard advertising, it reinforces your message across multiple senses and dramatically increases recall.
We work across commercial radio, digital audio and Spotify to find the right fit for your audience and your budget.
CG Advertising, specialists in bespoke and effective Bus, Billboard, TV & Audio advertising campaigns.
All successful businesses have one thing in common. People know who they are.
They know the brand. They know what it does. They trust it. And when they need what it offers, it's the first name that comes to mind.
That doesn't happen by accident. It happens through consistent, well-placed advertising that reaches people during their normal daily lives. It is not only just seen when they're actively searching, but when they're simply going about their day.
That's the power of bus, billboard, TV and audio. Used well, and used regularly, they turn unfamiliar businesses into familiar ones. A familiar business wins more customers because they are trusted.
We'd love to help yours be one of them.
To find out how your company can get noticed, contact CG Advertising TODAY
" With Chris’s wealth of knowledge he was able to secure a number of opportunities for my company that included radio and billboards. As a result of the campaign we have seen a significant increase of traffic onto our website and more importantly we seen a much higher level of new customers since the advertising started, so clearly it is working!"
Peter Frohmaier - Managing Director, S & P Garages Ltd, Lincoln
CASE STUDIES
SOME OF OUR HAPPY CLIENTS
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Food Hub ‘Hubba Hubba’
The Brief: Although previous campaigns had been very successful for Food Hub, they knew for the next stage, they needed a fresh approach. They wanted a new creative that made the Food Hub brand both impactful and memorable and importantly, increased downloads of the Food Hub app. For this they employed ABF Pictures, a creative…
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King Richard III Visitor Centre and Jewry Wall Museum
The Challenge King Richard III Visitor Centre and Jewry Wall Museum asked us to plan a digital billboard campaign across Leicester to promote both attractions over the Easter period. The aim was to position them as must-visit, family-friendly destinations during the holidays, appealing to both local residents and visitors to the city. Our Thinking With…
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Zzoomm
The Brief: We have worked with both Zzoomm and Be Fibre on an on-going basis, booking campaigns for the past 4 years. Last year it we found out that both Zzoomm and Be Fibre, along with other Full Fibre companies, were going to be rebranded under a single brand name. That brand was Zzoomm. The…
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Food Hub ‘Swamp days’
The Challenge: We have worked with Food Hub on a regular basis, booking campaigns on multi-media platforms across the country. Part of their strategy is to choose an individual town where they have multiple takeaways on the Food Hub system and run a ‘swamp day’ there. The idea is to have their sales team out…
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Hays Travel – Stockton-on-Tees
The Challenge Following the success of our earlier campaign with Hays Travel in Grantham, our original contact kindly passed our details on to a colleague at another branch. The team at Hays Travel’s Wellington Square Shopping Centre store in Stockton-on-Tees were looking for a simple but impactful way to promote a key message to local…
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Hays Travel – Grantham Store Launch
The Challenge Hays Travel approached us looking for support to promote the opening of their new store in the Isaac Newton Shopping Centre in Grantham, launching on 6th March. The brief was simple but time-sensitive. They wanted strong local awareness in the run-up to opening day, making sure people in the area knew a new…
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Nottingham Playhouse
The Challenge Nottingham Playhouse asked us to help promote their 2025 pantomime on Smooth Radio East Midlands, with the goal of driving ticket sales during the key booking window. They also wanted an advert that felt memorable and fun, without losing the Playhouse’s personality. Our Approach We recommended two bursts of activity on Smooth Radio…
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Lincoln College
The Challenge Lincoln College has a long-standing relationship with radio to promote its open days. It’s a platform that works well for them, and one they were already committed to continuing into 2026. When we spoke to them, the question wasn’t about replacing what they already did, it was more about whether there was room…
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Group 1 Auto Lincoln (BMW & MINI)
The Challenge Group 1 Auto in Lincoln asked us to promote a change in their opening hours, specifically the launch of Sunday opening for both their BMW and MINI dealerships. They wanted the message to feel impactful and premium, while clearly communicating their new opening hours. Our Approach We recommended a two-week digital billboard campaign…
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Nottinghamshire County Cricket Club (Trent Bridge)
The Challenge Nottinghamshire County Cricket Club approached us with a tight turnaround brief to promote the England Women v India International T20 taking place at Trent Bridge in June. The priority was clear, build fast awareness locally and drive ticket sales in the run up to the fixture, using high impact media in Nottingham city.…