Zzoomm
The Brief:
We have worked with both Zzoomm and Be Fibre on an on-going basis, booking campaigns for the past 4 years.
Last year it we found out that both Zzoomm and Be Fibre, along with other Full Fibre companies, were going to be rebranded under a single brand name. That brand was Zzoomm.
The Group Marketing Manager for Zzoomm asked us to put forward different suggestions to help launch the new brand. One of the issues we needed to overcome was to give effective coverage across the various locations the newly rebranded company covered. These were in various parts of the country, including very rural areas. To simplify the process, we concentrated on 11 main towns. Also, a percentage of locations were familiar with the Zzoomm name as that is what was there before, but other locations knew one of the different brand names now lost in the rebrand. Therefore, the campaign needed to both remind and educate in different towns as appropriate.
The launch was delayed as it is a complicated process to put several different brands with different operating procedures into one and get it to work.
However, when the company was ready, we had the go ahead to proceed. The agreed campaign is designed to perform across multi-media platforms including Out of Home, audio, and social media. This finally went live in late February 2026.
Our approach
We looked at the campaign running in several phases.
For phase 1, we booked 3 month campaigns across various Out of Home operators using both digital 48 and digital 6 screens, Classic 48 sheet billboards, plus a full audio campaign with our friends at Audioadpro. The creative for both media options concentrated on the name with a simple message on why you should choose Zzoomm. This meant we could use the same creative across all 11 locations without any location changes and as such, it did remind and educate local communities.
The future
Future phases will again use both Out of Home and audio, but we are also going to include SKY Ad Smart TV campaigns as part of the mix.
The plan is to continue on all media throughout the coming year and beyond.
For more details on Zzoomm go to www.zzoomm.com
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