Mercia Radios

The Challenge

Mercia Radios approached us to help raise awareness of their two-way radio hire service, which supports the smooth running of events including festivals, outdoor shows and large-scale public gatherings.

They wanted a campaign that would deliver maximum visibility in a key location, helping to strengthen their brand awareness and showcase their services to businesses and event organisers.

Our Thinking

With a clear objective to stand out, we recommended a high-impact digital billboard campaign on a prominent D48 screen in Hereford.

The large-format digital display provided the perfect platform for bold, eye-catching creative, ensuring the message reached a wide audience and made a lasting impression.

The Approach

We secured the client’s preferred D48 location for a four-week campaign, giving Mercia Radios consistent exposure throughout the period.

The standout creative highlighted the benefits of their two-way radio hire service, reinforcing their position as a trusted supplier for festivals, events and businesses requiring reliable communication solutions.

The Outcome

A simple but highly effective digital billboard campaign that delivered excellent visibility in a prime Hereford location.

Mercia Radios were delighted with the finished campaign and the exposure the D48 provided, helping to increase awareness of their brand and services among potential customers.