Market Rasen Racecourse

We have worked with Market Rasen Racecourse for 3 years now helping promote two of their most successful annual events of the year.

These established events are the Summer Plate Ladies Day in July and Boxing Day at the Races in December.

For both, we run bus and digital billboard campaigns across Lincolnshire and South Yorkshire, the racecourses natural target areas.

The purpose of the campaigns is to help pull extra ticket sales from an audience already familiar with the events but also anyone new to the area or who may never have been before.

The bus depots we use are Lincoln and Grimsby who between them will cover most of Lincolnshire. We then utilise the Alight D48 screens across the region to either run alongside the bus or to cover areas where the buses do not go. The digital screens we use are in Lincoln, Scunthorpe, Boston, Skegness, Grantham and Doncaster. The screens we use depends on the budget we have for each event. If it allows, we will use a mix across all locations to maximise visibility, but if we are working with a limited amount, we pick specific ones that are not covered by the bus campaign.

Although many people who visit regularly buy tickets early, there will always be more that are still available. As such, the campaigns run in the weeks up to both events when many people will decide to buy tickets at the last minute.

We look forward to working with the Leanne and the team at Market Rasen Racecourse for many more years.

For details about Market Rasen Racecourse, visit www.thejockeyclub.co.uk/marketrasen/

For details on digital billboard and bus advertising contact us today