TV ADVERTISING MEDIA PLANNING AND BUYING ACROSS THE UK
Targeted. Affordable. Effective.
TV remains one of the most trusted advertising platforms
For many, TV advertising is the ultimate way to advertise. Using the combined power of sight and sound gives your brand the opportunity to make a strong impression as well as build trust and credibility.
But how do you get there?
With a multitude of advertising options to choose from, including traditional linear to targeted, data driven solutions, the challenge is knowing what is right one for your business?
At CG Advertising, we will help make sense of the choices and recommend the most effective approach for your audience, objectives and budget.
Frequently Asked Questions:
A - As always, it depends, as there are many factors to consider before we can put forward a campaign that suits your requirements.
For example, a country wide linear campaign on ITV1 will cost more than a similar option covering Yorkshire only.
A - Linear is what could be said to be the traditional way to advertise on TV. It is the placement of a commercial in real time around scheduled programming. This is normally on channels like ITV1, Channel 4 and SKY. It gives you a mass audience in well-established programming, but the advert is non-skippable. Once it has been broadcast, it has been broadcast.
Targeted, data driven, also know as addressable TV advertising, is the same, but different! This option offers the advertiser the opportunity to be very specific with their target market and the area they want to advertise in using data-driven reach. Rather than being broadcast in scheduled programming, your advert is broadcast when your target market is watching. Currently, the best proponent of this is SKY Ad Smart.
A - The simple answer is yes. With linear advertising on ITV1 for example, the UK is split between 15 regions, and you can choose a specific region or several regions where you want to advertise.
With the SKY Ad Smart addressable option, it is similar, but you can be even more specific with the area you advertise in, going down to a specific postcode.
However, TV advertising is not that simple and there are certain hurdles that need to be overcome. This is where CG Advertising comes in as we can help get the right solution for you.
CASE STUDIES
SOME OF OUR HAPPY CLIENTS
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Mercia Radios
The Challenge: Mercia Radios approached us to help raise awareness of their two-way radio hire service, which supports the smooth running of events including festivals, outdoor shows and large-scale public gatherings. They wanted a campaign that would deliver maximum visibility in a key location, helping to strengthen their brand awareness and showcase their services to…
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Goodlord
The Client: Goodlord is an all-in-one lettings platform on a mission to modernise the rental process. By combining smart technology with genuine customer service, they cut out unnecessary paperwork, speed up transactions, and make the rental journey fairer and more efficient for agents, landlords, and tenants alike. The result? Less admin, more focus on growing…
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No Limits Events and Promotions
The Client: No Limits Events and Promotions run some of the region’s most popular motoring events, including The Lincs Wheels Car Show. This is an annual two-day celebration of car culture held each June at the Lincolnshire Showground near Lincoln. Think live entertainment, festival atmosphere, and thousands of car enthusiasts descending on one site for…
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S.A.S. Travel
The Challenge: A few weeks ago, SAS Travel approached us looking for a simple but high-impact campaign to promote their long-distance travel and airport transfer services across the UK. As a business built around reliability, comfort and excellent customer service, they wanted to increase local awareness and make sure their brand stood out in a…
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NHS Lincolnshire and ICON
The Brief: We were approached by the marketing team at NHS Lincolnshire to help promote an important independent national programme they worked in partnership with called ICON. Although this programme runs throughout they year, it has a specific focus in September, and they wanted to give it some extra visibility across Lincolnshire throughout this month…
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East Midlands Airport and Loganair
The Challenge: East Midlands Airport approached us once again to support the launch of a new partnership with Loganair, introducing daily afternoon flights from East Midlands Airport to Jersey from 31st May. The brief was to build awareness quickly and create strong cut-through across the Midlands, positioning the route as an easy, attractive option for…
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Rock Choir
The Brief: Rock Choir is the nation’s most popular contemporary choir experience. Since its inception in 2005, tens of thousands across the country have enjoyed the huge physical and mental-wellbeing benefits of being part of a group of like-minded people enjoying themselves. We were approached by the Head of PR to raise awareness of the…
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Food Hub ‘Hubba Hubba’
The Brief: Although previous campaigns had been very successful for Food Hub, they knew for the next stage, they needed a fresh approach. They wanted a new creative that made the Food Hub brand both impactful and memorable and importantly, increased downloads of the Food Hub app. For this they employed ABF Pictures, a creative…
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King Richard III Visitor Centre and Jewry Wall Museum
The Challenge: King Richard III Visitor Centre and Jewry Wall Museum asked us to plan a digital billboard campaign across Leicester to promote both attractions over the Easter period. The aim was to position them as must-visit, family-friendly destinations during the holidays, appealing to both local residents and visitors to the city. Our Thinking: With…
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Zzoomm
The Brief: We have worked with both Zzoomm and Be Fibre on an on-going basis, booking campaigns for the past 4 years. Last year it we found out that both Zzoomm and Be Fibre, along with other Full Fibre companies, were going to be rebranded under a single brand name. That brand was Zzoomm. The…