NEWSPAPER ADVERTISING MEDIA PLANNING AND BUYING ACROSS THE UK
Target marketing. Loyal readership See it, read it, remember it
Newspapers, both national and local, are still a relevant to a certain element of the population. Be that the physical printed or the digital version, they are still seen as an important source of information. This is even more important from a local perspective. People from the area the newspaper covers will read it, and so will people who live elsewhere but have connection to the area.
So, if newspapers are still relevant to people, they are still relevant to advertisers.
The key is knowing which of the many publications are the best for you to advertise in and what is the most effective position within those publications.
At CG Advertising, we look after the whole process for you ensuring you get the best value for money.
Frequently Asked Questions:
A - National newspapers are still important in the way big stories are broken and explained. Local newspapers are still important to many people who live in or who identify they are from a certain area. Both are therefore relevant to any advertiser who wants to target a specific audience.
A - Like all media, it depends. Advertising in a national title will cost more than advertising regionally or locally. Advertising on the front page will cost more than advertising in the general run of the paper.
Where you advertise is therefore dependent on who you want to target, where they are, and what budget you want to use to reach them.
A - Both options are good. The amount of physical printed newspapers may have reduced significantly in recent years, but they still play an important part in the newspaper’s relevance. If you are stood waiting to pay for anything, you will invariably see a pile of newspapers by the till. You automatically read the front page. Any advertising on the front page will therefore be seen.
Digital versions of most regional and local titles are now the most read option. Advertising on these platforms opens up a wider range of options for advertisers. You can choose to have a traditional advert on a banner, do a whole page take-over and now have specific editorial sections allowing you to reach your audience in a more subtle way.
Target marketing
Both printed and digital newspapers, plus specialist and recreational magazines all allow you to advertise to very specific target markets in specific geographical areas.
Position flexibility
You can choose where you want to place your advert in physical printed titles. There is the front page, back page, early right page or general run of paper. The right one depends on your budget. With digital titles, you have the choice of banner adverts or dedicated editorial sections.
Loyal readership
Both specialist magazines and newspapers still have a loyal readership. Good planning and commitment mean you can create a long-term relationship with your target market.
Get results
A visually creative design using a simple call to action run over time, will create awareness. This awareness will then create interest and trust both of which drive traffic to your website.
CASE STUDIES
SOME OF OUR HAPPY CLIENTS
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Mercia Radios
The Challenge Mercia Radios approached us to help raise awareness of their two-way radio hire service, which supports the smooth running of events including festivals, outdoor shows and large-scale public gatherings. They wanted a campaign that would deliver maximum visibility in a key location, helping to strengthen their brand awareness and showcase their services to…
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Goodlord
The Client Goodlord is an all-in-one lettings platform on a mission to modernise the rental process. By combining smart technology with genuine customer service, they cut out unnecessary paperwork, speed up transactions, and make the rental journey fairer and more efficient for agents, landlords, and tenants alike. The result? Less admin, more focus on growing…
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No Limits Events and Promotions
The Client No Limits Events and Promotions run some of the region’s most popular motoring events, including The Lincs Wheels Car Show. This is an annual two-day celebration of car culture held each June at the Lincolnshire Showground near Lincoln. Think live entertainment, festival atmosphere, and thousands of car enthusiasts descending on one site for…
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S.A.S. Travel
The Challenge A few weeks ago, SAS Travel approached us looking for a simple but high-impact campaign to promote their long-distance travel and airport transfer services across the UK. As a business built around reliability, comfort and excellent customer service, they wanted to increase local awareness and make sure their brand stood out in a…
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NHS Lincolnshire and ICON
The Brief: We were approached by the marketing team at NHS Lincolnshire to help promote an important independent national programme they worked in partnership with called ICON. Although this programme runs throughout they year, it has a specific focus in September, and they wanted to give it some extra visibility across Lincolnshire throughout this month…
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East Midlands Airport and Loganair
The Challenge East Midlands Airport approached us once again to support the launch of a new partnership with Loganair, introducing daily afternoon flights from East Midlands Airport to Jersey from 31st May. The brief was to build awareness quickly and create strong cut-through across the Midlands, positioning the route as an easy, attractive option for…
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Rock Choir
The Brief: Rock Choir is the nation’s most popular contemporary choir experience. Since its inception in 2005, tens of thousands across the country have enjoyed the huge physical and mental-wellbeing benefits of being part of a group of like-minded people enjoying themselves. We were approached by the Head of PR to raise awareness of the…
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Food Hub ‘Hubba Hubba’
The Brief: Although previous campaigns had been very successful for Food Hub, they knew for the next stage, they needed a fresh approach. They wanted a new creative that made the Food Hub brand both impactful and memorable and importantly, increased downloads of the Food Hub app. For this they employed ABF Pictures, a creative…
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King Richard III Visitor Centre and Jewry Wall Museum
The Challenge King Richard III Visitor Centre and Jewry Wall Museum asked us to plan a digital billboard campaign across Leicester to promote both attractions over the Easter period. The aim was to position them as must-visit, family-friendly destinations during the holidays, appealing to both local residents and visitors to the city. Our Thinking With…
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Zzoomm
The Brief: We have worked with both Zzoomm and Be Fibre on an on-going basis, booking campaigns for the past 4 years. Last year it we found out that both Zzoomm and Be Fibre, along with other Full Fibre companies, were going to be rebranded under a single brand name. That brand was Zzoomm. The…