SHOPPING CENTRE ADVERTISING MEDIA PLANNING AND BUYING ACROSS THE UK

Consistent. Visible. Impact.

shopping centre advertising

Advertising in and around retail shops is a subtle and interesting way for businesses to target potential customers without them really knowing about it. Many Shopping Centres, Supermarkets and certain retail stores now have digital screens that take advertising. Located in prime positions such as at the entrance and exits or around the centres, these are ideal options for advertisers who have stores in Centre itself. The screens are one of the last things potential customers will see before they pass the advertisers store and can act as the trigger that pulls them into the store.

The majority are digital 6 screens but there are larger screens in bigger centres. 

Other advertising options are found in the toilets of the Centres. These give excellent dwell times. 

At CG Advertising we can help you navigate through the complexities and choose the most effective locations for your business.

Frequently Asked Questions:

Q - How much does it cost to advertise in retail stores?

A - As with all advertising, it depends. There are many factors to consider before we can put forward a campaign that suits your requirements. If you want to target a specific Centre, we recommend you use multiple screens to dominate and maximise your message. The larger the location, the more sites you ideally need. The more sites you have, the more the campaign will cost.

Q - Can I advertise on one screen at a Shopping Centre?

A - If the screen in question is the most dominant in the Centre, then yes. A good example will be a large screen located directly above the main entrance. However, if the Centre only has smaller screens in it, we recommend you take all of these to maximise the visibility of your message.

Q - What is the difference between a Classic paper poster site and digital screen?

A - A Classic paper version has a printed paper poster and is booked in multiples of 2 weeks. It is therefore the only advert you will see at that site for the duration of the campaign. A digital version has multiple advertisers in rotation. Each advertiser has 1 x 10 second play before rotating to the next advertiser. 

High Impact

Retail stores will attract large numbers of people. Whether it is a Shopping Centre with multiple retailers or a Supermarket, people will go there on a daily basis. The right message at the right time, will be seen and remembered.

Longevity of Message

Most campaigns will run in multiples of 2 weeks allowing you to plan a campaign to suit a particular message. With many of the options being digital, changing the creative is easy and essential, allowing you to run multiple messages and target the right audience.

Image of D6 motion in Telford Shopping Centre (1)
SHOPPING CENTRE ADVERTISING

Cannot miss it

Large digital screens at the entrance are impossible to ignore. Multiple smaller screens around a Centre allow you to consistently target potential customers as they walk around. Poster sites in toilets are quite literally ‘in your face’. This makes all of these option very difficult to miss.

Get results

Advertisers can plan campaigns with targeted messaging to reach specific audiences at specific times. A good example is a back-to-school campaign run in August. The right message, at the right time with a strong creative will be seen by large audience and so increasing the likelihood of success.

  • “I've worked with Chris for many years, and one thing that has always stood out is how much he cares about his customers and their success. He takes the time to understand what people want to achieve and puts together marketing campaigns that genuinely work for them.

    Chris has a wealth of knowledge and experience. His friendly, honest approach makes him a pleasure to work with, and he's always happy to share advice and ideas. He always takes the time to listen, understand what people are trying to achieve, and build marketing campaigns that are right for them rather than simply selling a service. I would recommend Chris to anyone looking for marketing support from someone they can genuinely trust.”

    Paul Cartmell | Managing Director

  • "With Chris’s wealth of knowledge he was able to secure a number of opportunities for my company that included radio and billboards. As a result of the campaign we have seen a significant increase of traffic onto our website and more importantly we seen a much higher level of new customers since the advertising started, so clearly it is working!"

    Peter Frohmaier - Managing Director, S & P Garages Ltd, Lincoln

  • "Genesis Cars have worked with Chris for the past year and found him to be both trustworthy and efficient. We specifically work with the Christian community and his knowledge of different types of media has been hugely beneficial in helping us market ourselves to this very niche market"

    Richard May - Director, Genesis Cars

  • "The College has worked with Chris on many campaigns over recent years including billboard, bus and radio and have been very happy with the work carried out on our behalf. Chris is quick to identify opportunities and respond to our needs. We look forward to continuing this working relationship in the coming years and highly recommend CG Advertising."

    Stephanie Hoult - Student Services Manager, West Nottinghamshire College Mansfield

  • "If I were in the market for radio advertising and I wanted the best advice and the best service in the industry, I’d choose Chris every time!”

    Paul Chadbourne - Managing Director of Great Minds Creative

  • "Thank you very much, overall the experience has been first class, and I look forward to a long working relationship and business growth for both"

    Adam Parnell, Sinple Treats Lincoln

  • "Contacted CG Advertising for a work project, Chris was fantastic, communication was on point. Any enquiries were answered promptly and effectively. Really pleased to have found Chris and CG Advertising"

    Sophie Williamson - Nottingham Financial Resilience Partnership

  • "We’ve really valued working with the CG Advertising team on our Spotify campaigns.​Shuna is knowledgeable, helpful and responsive throughout, taking the time to understand our objectives and provide clear, practical advice. The campaigns have delivered measurable results, and we’ve been impressed by the insight and communication throughout the process. It’s been a great experience, and we look forward to continuing to build on the success."

    Lincoln College Marketing and Communications 

  • "Shuna at CG Advertising has genuinely felt like an extension to the commercial marketing team here at East Midland Airport over the last 12 months.

    Innovative campaigns delivered at incredible value with measurable results are proving to be game changing in the journey EMA is on to raise awareness in both our core and extended catchments.

    Supporting our airline partners with often short deadlines have been a stress-free experience, thanks to Shuna.

    Her valuable connections across the media industry, built out of strong and genuine relationships, have resulted in media channels being possible for us that were previously out of our resources.

    Above all, Shuna is a genuine pleasure to work with! Extreme integrity and genuine passion to deliver the best options she possibly can for us as a client is refreshing.

    Going beyond to help us achieve our commercial goals is second nature to Shuna, even joining us as part of a creative pitch as the media expert.

    Objective, experienced, not afraid to challenge, supportive, engaging, innovative, trustworthy and fun are just a few words that spring to mind when describing Shuna."

    Annette Middleton - Brand and Marketing Manager, East Midlands Airport

  • “One of the privileges of having an ad tech platform is getting to work with advertising agency partners who always have their clients’ best interests at heart and are brilliant at what they do. Chris and the team at CG Advertising are genuine, honest and above all wonderful people to deal with.”

    Roger Cutsforth -Chief Revenue Officer & Co-Founder, Audioadpro

CASE STUDIES

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  • East Midlands Airport and Loganair 

    May 11, 2026

    The Challenge East Midlands Airport approached us once again to support the launch of a new partnership with Loganair, introducing daily afternoon flights from East Midlands Airport to Jersey from 31st May. The brief was to build awareness quickly and create strong cut-through across the Midlands, positioning the route as an easy, attractive option for…

  • Rock Choir

    May 11, 2026

    The Brief: Rock Choir is the nation’s most popular contemporary choir experience. Since its inception in 2005, tens of thousands across the country have enjoyed the huge physical and mental-wellbeing benefits of being part of a group of like-minded people enjoying themselves.  We were approached by the Head of PR to raise awareness of the…

  • Food Hub ‘Hubba Hubba’

    April 13, 2026

    The Brief: Although previous campaigns had been very successful for Food Hub, they knew for the next stage, they needed a fresh approach. They wanted a new creative that made the Food Hub brand both impactful and memorable and importantly, increased downloads of the Food Hub app.  For this they employed ABF Pictures, a creative…

  • King Richard III Visitor Centre and Jewry Wall Museum

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    The Challenge King Richard III Visitor Centre and Jewry Wall Museum asked us to plan a digital billboard campaign across Leicester to promote both attractions over the Easter period. The aim was to position them as must-visit, family-friendly destinations during the holidays, appealing to both local residents and visitors to the city. Our Thinking With…

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