TAXI ADVERTISING MEDIA PLANNING AND BUYING ACROSS THE UK
Instant recognition. High Impact.
The classic ‘London taxi’ shape is one that is instantly recognised and trusted. This means this shape is what most taxi operators want to use, meaning they are not just seen in London, but in many cities around the country.
The nature of a taxi means this form of transport is invariably on the move or in high volume pedestrian locations waiting to be hired.
This recognition, trust and visibility make them excellent for advertisers wanting to promote existing and new brands to a big audience.
Taxi advertising options include the following:
- Full wrap: turning the whole taxi into a moving advert for maximum visibility
- Superside: a side panel that dominate the view
- Interiors: reaching passengers during their journey
Whatever your message, if you want something different that will grab the attention of most people, taxi advertising is an option that you cannot ignore.
At CG Advertising we can help you navigate through the complexities and choose the most effective locations for your business.
Frequently Asked Questions:
A - As with all advertising, it depends. There are many factors to consider before we can put forward a campaign that suits your requirements. Do you want maximum visibility? If so, then a full wrap will be the ideal option, but this will cost more than just taking one side of the taxi.
A - Definitely. Unless your message is time-sensitive, we recommend you plan a campaign for the medium to long term to get the most out of the budget you spend. Both external and internal adverts use vinyl posters and will last for several months before needing to be refreshed. Therefore, a longer campaign will mean you only need one print cost.
A - No. Not all taxi operators allow advertising on their fleet. With those that do, not all taxis in that fleet will have advertising on. We will always check the locations and availability you want to advertise in to see if we can get a campaign away.
In simple terms, the larger the conurbation, the more likely you are to have a taxi fleet that will accept advertising.
High Impact
Advertising on taxis deliver a high impact advertising message to both pedestrians and people in vehicles. Whether stationary or on the move, the London style taxi is one of the most recognisable vehicles on the road. Any advertising message on them is going to be seen in the geographic area the advertisers operate in.
Longevity of Message
Adverts on taxis are vinyl posters, lasting for months and looking good for the duration. It is recommended you run a taxi advertising campaign for several months to maximise both visibility and investment.
Cannot miss it
The London style shape of many taxis is instantly recognisable to most people, particularly when seen outside the capital. Whether stationary or driving past, the taxi will turn heads and the advertising will be seen.
Get results
A visually creative design using a simple call to action will not only increase awareness of your product and service, it will also drive traffic to your website, creating more enquiries.
CASE STUDIES
SOME OF OUR HAPPY CLIENTS
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Mercia Radios
The Challenge: Mercia Radios approached us to help raise awareness of their two-way radio hire service, which supports the smooth running of events including festivals, outdoor shows and large-scale public gatherings. They wanted a campaign that would deliver maximum visibility in a key location, helping to strengthen their brand awareness and showcase their services to…
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Goodlord
The Client: Goodlord is an all-in-one lettings platform on a mission to modernise the rental process. By combining smart technology with genuine customer service, they cut out unnecessary paperwork, speed up transactions, and make the rental journey fairer and more efficient for agents, landlords, and tenants alike. The result? Less admin, more focus on growing…
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No Limits Events and Promotions
The Client: No Limits Events and Promotions run some of the region’s most popular motoring events, including The Lincs Wheels Car Show. This is an annual two-day celebration of car culture held each June at the Lincolnshire Showground near Lincoln. Think live entertainment, festival atmosphere, and thousands of car enthusiasts descending on one site for…
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S.A.S. Travel
The Challenge: A few weeks ago, SAS Travel approached us looking for a simple but high-impact campaign to promote their long-distance travel and airport transfer services across the UK. As a business built around reliability, comfort and excellent customer service, they wanted to increase local awareness and make sure their brand stood out in a…
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NHS Lincolnshire and ICON
The Brief: We were approached by the marketing team at NHS Lincolnshire to help promote an important independent national programme they worked in partnership with called ICON. Although this programme runs throughout they year, it has a specific focus in September, and they wanted to give it some extra visibility across Lincolnshire throughout this month…
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East Midlands Airport and Loganair
The Challenge: East Midlands Airport approached us once again to support the launch of a new partnership with Loganair, introducing daily afternoon flights from East Midlands Airport to Jersey from 31st May. The brief was to build awareness quickly and create strong cut-through across the Midlands, positioning the route as an easy, attractive option for…
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Rock Choir
The Brief: Rock Choir is the nation’s most popular contemporary choir experience. Since its inception in 2005, tens of thousands across the country have enjoyed the huge physical and mental-wellbeing benefits of being part of a group of like-minded people enjoying themselves. We were approached by the Head of PR to raise awareness of the…
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Food Hub ‘Hubba Hubba’
The Brief: Although previous campaigns had been very successful for Food Hub, they knew for the next stage, they needed a fresh approach. They wanted a new creative that made the Food Hub brand both impactful and memorable and importantly, increased downloads of the Food Hub app. For this they employed ABF Pictures, a creative…
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King Richard III Visitor Centre and Jewry Wall Museum
The Challenge: King Richard III Visitor Centre and Jewry Wall Museum asked us to plan a digital billboard campaign across Leicester to promote both attractions over the Easter period. The aim was to position them as must-visit, family-friendly destinations during the holidays, appealing to both local residents and visitors to the city. Our Thinking: With…
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Zzoomm
The Brief: We have worked with both Zzoomm and Be Fibre on an on-going basis, booking campaigns for the past 4 years. Last year it we found out that both Zzoomm and Be Fibre, along with other Full Fibre companies, were going to be rebranded under a single brand name. That brand was Zzoomm. The…