BILLBOARD ADVERTISING MEDIA PLANNING AND BUYING ACROSS THE UK

Hard to miss. Hard to forget.

A well-positioned billboard, with a simple and striking creative, builds brand and familiarity, every day. All are located on busy roadsides and in city and town centres, putting your message in front of thousands of people who are already out and about, whether they're driving, commuting or just walking past.

Billboards come in different sizes and formats. The majority are 6 x 3 metre versions, but larger and smaller options are also available. All come in both the Classic paper and digital versions.

The Classic paper option gives advertisers a solus message for the duration of the campaign, whilst digital versions have advertisers in rotation.

At CG Advertising we can help you navigate through the complexities and choose the most effective locations for your business.

BILLBOARD ADVERTISING

Frequently Asked Questions:

Q - How much does it cost to advertise on a billboard?

A - As with all advertising, it depends. There are many factors to consider before we can put forward a campaign that suits your requirements. A campaign targeting a single town will cost less than one covering a city or region, and the number of boards you use will also affect the price.

Q - Can I choose specific billboards for my advert?

A - Yes. However, we need to work around the availability of each site to make sure you get the boards you want, when you want them. All billboard sites are sold on a first come, first served basis, so planning as far ahead as possible is always recommended.

Q - What is the difference between a Classic paper billboard and a digital billboard?

A - A Classic paper billboard is booked in multiples of 2 weeks and carries a single printed poster, which will be the only advert seen on that board for the duration of the campaign. A paper poster will typically stay up for around 4 to 6 weeks before needing to be refreshed. A digital billboard is the same size but runs in rotation with other advertisers, usually on a 1 or 2 minute cycle. But because the advert is uploaded rather than printed, digital campaigns are quicker to set up and easier to change, making them a more flexible marketing option.

High Impact

Billboards are located in areas with high volumes of vehicle traffic and footfall, such as busy roadsides, commuter routes, and city and town centres. Thousands of people will see your message every day, whether they're behind the wheel or on foot.

Longevity of Message

You cannot switch off a billboard. Its size and location mean it's impossible to ignore, day or night. Billboards work 24 hours a day, 7 days a week, with an average dwell time of around 8 seconds, long enough for a strong, simple message to land.

BILLBOARD ADVERTISING
BILLBOARD ADVERTISING

Can not miss it

Classic paper billboards are booked in multiples of 2 weeks and run a solus message for the duration of the campaign, giving your message plenty of time to sink in. Digital billboards give advertisers the flexibility to update your creative and keep your campaign fresh and relevant.

Get results

A visually creative design, combined with a simple and single call to action, will get you noticed. This drives traffic to your website, increases enquiries and builds awareness that keeps your business front of mind. It's no coincidence that 95 of the UK's top 100 advertisers include billboards as part of their marketing strategy. If it's right for them, it's right for your business too.

  • “I've worked with Chris for many years, and one thing that has always stood out is how much he cares about his customers and their success. He takes the time to understand what people want to achieve and puts together marketing campaigns that genuinely work for them.

    Chris has a wealth of knowledge and experience. His friendly, honest approach makes him a pleasure to work with, and he's always happy to share advice and ideas. He always takes the time to listen, understand what people are trying to achieve, and build marketing campaigns that are right for them rather than simply selling a service. I would recommend Chris to anyone looking for marketing support from someone they can genuinely trust.”

    Paul Cartmell | Managing Director

  • "With Chris’s wealth of knowledge he was able to secure a number of opportunities for my company that included radio and billboards. As a result of the campaign we have seen a significant increase of traffic onto our website and more importantly we seen a much higher level of new customers since the advertising started, so clearly it is working!"

    Peter Frohmaier - Managing Director, S & P Garages Ltd, Lincoln

  • "Genesis Cars have worked with Chris for the past year and found him to be both trustworthy and efficient. We specifically work with the Christian community and his knowledge of different types of media has been hugely beneficial in helping us market ourselves to this very niche market"

    Richard May - Director, Genesis Cars

  • "The College has worked with Chris on many campaigns over recent years including billboard, bus and radio and have been very happy with the work carried out on our behalf. Chris is quick to identify opportunities and respond to our needs. We look forward to continuing this working relationship in the coming years and highly recommend CG Advertising."

    Stephanie Hoult - Student Services Manager, West Nottinghamshire College Mansfield

  • "If I were in the market for radio advertising and I wanted the best advice and the best service in the industry, I’d choose Chris every time!”

    Paul Chadbourne - Managing Director of Great Minds Creative

  • "Thank you very much, overall the experience has been first class, and I look forward to a long working relationship and business growth for both"

    Adam Parnell, Sinple Treats Lincoln

  • "Contacted CG Advertising for a work project, Chris was fantastic, communication was on point. Any enquiries were answered promptly and effectively. Really pleased to have found Chris and CG Advertising"

    Sophie Williamson - Nottingham Financial Resilience Partnership

  • "We’ve really valued working with the CG Advertising team on our Spotify campaigns.​Shuna is knowledgeable, helpful and responsive throughout, taking the time to understand our objectives and provide clear, practical advice. The campaigns have delivered measurable results, and we’ve been impressed by the insight and communication throughout the process. It’s been a great experience, and we look forward to continuing to build on the success."

    Lincoln College Marketing and Communications 

  • "Shuna at CG Advertising has genuinely felt like an extension to the commercial marketing team here at East Midland Airport over the last 12 months.

    Innovative campaigns delivered at incredible value with measurable results are proving to be game changing in the journey EMA is on to raise awareness in both our core and extended catchments.

    Supporting our airline partners with often short deadlines have been a stress-free experience, thanks to Shuna.

    Her valuable connections across the media industry, built out of strong and genuine relationships, have resulted in media channels being possible for us that were previously out of our resources.

    Above all, Shuna is a genuine pleasure to work with! Extreme integrity and genuine passion to deliver the best options she possibly can for us as a client is refreshing.

    Going beyond to help us achieve our commercial goals is second nature to Shuna, even joining us as part of a creative pitch as the media expert.

    Objective, experienced, not afraid to challenge, supportive, engaging, innovative, trustworthy and fun are just a few words that spring to mind when describing Shuna."

    Annette Middleton - Brand and Marketing Manager, East Midlands Airport

  • “One of the privileges of having an ad tech platform is getting to work with advertising agency partners who always have their clients’ best interests at heart and are brilliant at what they do. Chris and the team at CG Advertising are genuine, honest and above all wonderful people to deal with.”

    Roger Cutsforth -Chief Revenue Officer & Co-Founder, Audioadpro

CASE STUDIES

SOME OF OUR HAPPY CLIENTS

  • Mercia Radios

    July 13, 2026

    The Challenge Mercia Radios approached us to help raise awareness of their two-way radio hire service, which supports the smooth running of events including festivals, outdoor shows and large-scale public gatherings. They wanted a campaign that would deliver maximum visibility in a key location, helping to strengthen their brand awareness and showcase their services to…

  • Goodlord

    June 29, 2026

    The Client Goodlord is an all-in-one lettings platform on a mission to modernise the rental process. By combining smart technology with genuine customer service, they cut out unnecessary paperwork, speed up transactions, and make the rental journey fairer and more efficient for agents, landlords, and tenants alike. The result? Less admin, more focus on growing…

  • No Limits Events and Promotions

    June 29, 2026

    The Client No Limits Events and Promotions run some of the region’s most popular motoring events, including The Lincs Wheels Car Show. This is an annual two-day celebration of car culture held each June at the Lincolnshire Showground near Lincoln. Think live entertainment, festival atmosphere, and thousands of car enthusiasts descending on one site for…

  • S.A.S. Travel

    May 20, 2026

    The Challenge A few weeks ago, SAS Travel approached us looking for a simple but high-impact campaign to promote their long-distance travel and airport transfer services across the UK. As a business built around reliability, comfort and excellent customer service, they wanted to increase local awareness and make sure their brand stood out in a…

  • NHS Lincolnshire and ICON

    May 20, 2026

    The Brief: We were approached by the marketing team at NHS Lincolnshire to help promote an important independent national programme they worked in partnership with called ICON. Although this programme runs throughout they year, it has a specific focus in September, and they wanted to give it some extra visibility across Lincolnshire throughout this month…

  • East Midlands Airport and Loganair 

    May 11, 2026

    The Challenge East Midlands Airport approached us once again to support the launch of a new partnership with Loganair, introducing daily afternoon flights from East Midlands Airport to Jersey from 31st May. The brief was to build awareness quickly and create strong cut-through across the Midlands, positioning the route as an easy, attractive option for…

  • Rock Choir

    May 11, 2026

    The Brief: Rock Choir is the nation’s most popular contemporary choir experience. Since its inception in 2005, tens of thousands across the country have enjoyed the huge physical and mental-wellbeing benefits of being part of a group of like-minded people enjoying themselves.  We were approached by the Head of PR to raise awareness of the…

  • Food Hub ‘Hubba Hubba’

    April 13, 2026

    The Brief: Although previous campaigns had been very successful for Food Hub, they knew for the next stage, they needed a fresh approach. They wanted a new creative that made the Food Hub brand both impactful and memorable and importantly, increased downloads of the Food Hub app.  For this they employed ABF Pictures, a creative…

  • King Richard III Visitor Centre and Jewry Wall Museum

    April 13, 2026

    The Challenge King Richard III Visitor Centre and Jewry Wall Museum asked us to plan a digital billboard campaign across Leicester to promote both attractions over the Easter period. The aim was to position them as must-visit, family-friendly destinations during the holidays, appealing to both local residents and visitors to the city. Our Thinking With…

  • Zzoomm

    April 13, 2026

    The Brief: We have worked with both Zzoomm and Be Fibre on an on-going basis, booking campaigns for the past 4 years. Last year it we found out that both Zzoomm and Be Fibre, along with other Full Fibre companies, were going to be rebranded under a single brand name. That brand was Zzoomm. The…