Billboard Advertising in Leeds

Benefits of Billboard Advertising:

Target Specific Areas

Billboards are located in areas where there are high volumes of vehicle traffic and footfall. This includes cities, towns and busy commuter routes.

Consequently, this means thousands of people will see your message everyday.

Work 24 Hours a Day!

You cannot switch off a billboard. Also their size and location mean you cannot fail to notice one, regardless of the time of day.

Billboards have an average ‘dwell time’ of 8 seconds.


95% of the top 100 advertisers in the country use billboards as part of any campaign they run.

If it’s right for them, it’s right for your business too!

Get Results

A visually creative design will get you noticed. Combine this with a simple call to action and you will increase awareness of your message. This will drive traffic to your website and increase enquiries.


Get your advertising message seen with a billboard campaign in Leeds and across Yorkshire.

Billboards are a great way for business to really get noticed!

The standard 48 sheet billboard is approximately 3 metres high and 6 metres wide, and is positioned several feet above  ground-level. This means your message really will stand out from the crowd!

All boards are located in high volume locations such as by busy roadsides and in town and city centres. So, whoever a business is trying to connect with, be that shoppers, commuters or students, there is a billboard option that will target their preferred customer.

Advertisers, regardless of size of business or budget, will always look for ways to effectively reach their target market.

This is where billboard advertising becomes a very viable option.

For more information on how a campaign would work for you, contact us TODAY!

Billboard Advertising in Leeds

Billboard Advertising in Leeds

There are various sizes of billboards available ranging from the 4, 5 or 6 sheets upto the larger 48 and 96 sheet options. There are also many digital options throughout the City.

The cost of these is dependent on its size and whether it is a standard paste on or digital site.

For full details on costs, call us TODAY

6 sheets

6 sheets are invariably found by busy roads, and are positioned to maximise the visibility to both drivers and pedestrians and are also located on key high streets and busy rail and train stations where there is a high level of footfall.

Designed to deliver a high frequency commercial message targeting people who take the same route to work, go shopping or out to socialise. Formats include the traditional paper versions aswell as digital options such as Adshel Live

There are simply thousands of locations for billboard Advertising in Leeds and throughout the major towns in Yorkshire.

Locations include:

  • High Streets
  • Shopping Centres
  • Supermarkets
  • Cinemas
  • Train stations
  • Bus stations

The 6 sheet also comes in slightly smaller proportions called 4 and 5 sheets which are seen in railway and bus stations.

48 and 96 sheets billboard advertising in Leeds

Large format boards are designed and positioned to deliver a commercial message 24 hours a day, 7 days a week. The 48 sheet is approximately 3 metres high by 6 metres wide and the 96 sheet is twice that size.

As such they are unavoidable! They reach an audience that is on the move, short on time and who are light users of other forms of media.

Using an attractive and visual creative will provide a welcome interruption into the daily slog of having to get to and from somewhere. They can also work as a great time piece! Regular commuters will know if they haven’t passed that billboard at a specific time, they will be late!

Sites are invariably located on the busiest arterial routes into and out of the City to maximise their visibility and the ‘opportunities to see’ (OTS).

Billboard Advertising in Leeds is very well served with hundreds of 48 and 96 sheet sites. These boards are located on all main arterial routes in and out of the City as well as in busy pedestrian areas.


There are different types of billboards you can book.


  • Standard paper paste on
  • Illuminated versions of the above
  • Heavy duty vinyl versions
  • Full digital screens

Each variant of billboard will be placed in the most suitable location for that format. For example, full digital boards will be in highly visible locations. These include The Screen at Trinity Shopping Centre. The more standard versions will still be on the main roadside locations but also on the smaller roads that have high volumes of traffic.

The price of a campaign will reflect the format used and also the location of the boards.

Digital sites are sold on the number of guaranteed plays you buy. While standard paste on sites are sold in multiples of 2 weeks.

A rule of thumb being the higher the quality of board the more it will cost. Whatever options you choose you will be getting an extremely cost-effective form of advertising.

For details of cost on both digital and standard billboards, contact us today.

  • Memorable creative
  • A simple, and ideally single, call to action
  • Time to establish itself

We ensure your campaign does all three of these, therefore giving it every chance of working.

A great example of a successful billboard campaign is the Wonderbra ‘Hello Boys’ campaign from the early 90’s.



billboard advertising

How long can you can advertise

Billboard Advertising in Leeds Campaign lengths are based on multiples of 2 weeks. Standard paper posters will have a life-span of approximately 4 – 6 weeks before it starts to look weathered (depending on weather conditions) so why not book your board for that length of time!

Vinyl versions will last much longer and digital are perfect all the time.

Ideally you will use multiple weeks and multiple sites to maximise your particular message. However you can use individual billboards very tactically if they are based in the right location.

A great example are The Northern Light billboards on the A61. These 2 digital screens are strategically positioned for routes into and out of Leeds City Centre.

The key factor with billboard advertising is availability. With locations being so high profile, demand for them is high and as such availability may be at a premium. It is highly recommended that you plan well ahead to ensure you get the locations you require and your campaign deserves.

To find out more about Billboard Advertising in Leeds, contact CG Advertising TODAY



07 Showroom

Wolseley Bathroom Showroom, Hull

The billboards offered fantastic visibility both in terms of location and their physical size and allowed us to put forward a visual creative with a simple call to action.


Oh So Bello

We looked at large format billboards, bus advertising and 6 sheet/Adshel. I included a series of Streethub digital screens knowing I could supply a series in the LS1 post code around the bridal boutique.


First Direct Bank

We have looked after the First Direct Bank’s call centre recruitment advertising for several years. The recruitment advertising is for their call centres in Leeds and Hamilton. We have done this using a variety of Outdoor options such as billboards, bus and Adshel Live.

"With Chris’s wealth of knowledge he was able to secure a number of advertising opportunities for my company that included radio and billboard advertising.

As a result of the advertising we have seen a significant increase of traffic onto our website and more importantly we seen a much higher level of new customers since the advertising started, so clearly it is working!"”

Peter Frohmaier - Managing Director, S & P Garages Ltd, Lincoln