Digital billboard Advertising in Leicester
Benefits of Digital Billboard Advertising:
Target Specific Areas
Digital billboards are a relatively new addition to the local marketing mix and sit alongside existing standard billboards. All digital billboards are located in areas where there are high volumes of vehicle traffic and footfall, meaning thousands of people will see your message everyday.
Work 24 Hours a Day!
Digital billboards run 24 hours a day, 7 days a week. Their size and location mean you cannot fail to notice one, regardless of the time of day.
Billboards have an average ‘dwell time’ of 8 seconds.
Successful
95% of the top 100 advertisers in the country use billboards as part of any campaign they run.
They are also now a major part of many local advertisers’ campaigns.
Get Results
A visually creative design will get you noticed, regardless the time of day. Combine this striking visual with a simple call to action and you will not only increase awareness of your message; you also will drive traffic to your website and increase enquiries. You can also run multiple adverts in rotation to increase the effectiveness of your campaign.
Get your advertising message seen 24 hours a day with a digital billboard campaign in Leicester.
You have all the benefits of a traditional billboard:
- Large advertising space of approximately 6 x 3 metres
- High profile locations that have large volumes of traffic passing by
But as it is digital, the board is designed to light up as darkness falls so your message is seen across the whole 24 hour period. This means your advertising spend is working harder than ever before.
In Leicester, there are already several digital billboards across the city, but we know there will be more as new locations open up or existing Classic paper billboard sites are altered to digital.
Alight is a media operator we work closely with. They currently have 9 digital screens in Leicester, as well as screens across the East Midlands.
For information on how a digital billboard campaign would work for you, contact us TODAY!
What do you get with a digital billboard campaign?
A D48 will have several advertisers running at the same time. Each advertiser receives 1 x 10 second play before rotating to the next advertiser. The rotations available depend on the media operator, but most only offer a 1 minute rotation.
The digital billboards allow advertisers to run different levels of campaign to fit different budgets and reasons for advertising.
You can have a campaign where your advert rotates:
- 1 x 10 second play every 1 minute
- 1 x 10 second play every 2 minutes*
- 1 x 10 second play every 5 minutes*
- You can have a campaign that lasts anything between 2 and 52 weeks, giving maximum flexibility to suit all budgets and campaigns.
*The 2 and 5 minute rotations are with Alight digital screens. Other operators normally only run with the 1 minute option.
One other benefit with using D48’s is you can run multiple adverts in rotation and also change your advert during your campaign…..all included within the campaign cost. This gives real flexibility to any campaign.
For details on how you can advertise on any of these digital screens, contact us TODAY
FREE GUIDE TO
BILLBOARD ADVERTISNG
CASE STUDIES
SOME OF OUR HAPPY CLIENTS
King Richard III Visitor Centre and Jewry Wall Museum
With two attractions to promote, it was important to give each its own space while still creating a joined-up campaign feel.
Food Hub
Food Hub are a privately owned business based in Stoke on Trent. They are an on-line portal through which customers order food from their favourite restaurants and takeaway’s via the Food Hub app.
Market Rasen Racecourse
In December 2022, we ran a digital billboard campaign across 7 screens to promote their ‘Boxing Day at the Races’ event.
"Thank you very much, overall the experience has been first class and I look forward to a long working relationship and business growth for both"
Adam Parnell, Sinple Treats Lincoln