Bus Advertising in Lincoln

NHS Lincolnshire bus rear (fixing photo)

 

Bus advertising in Lincoln is a fantastic way for any local business to get an advertising message to their target market quickly, effectively and in a very cost-efficient manner.

 

Buses are something most people take for granted but they play an important part in everyday life. Not only for the people who use them on a daily or regular basis, but also for car drivers who will see a bus on just about every journey they do.

 

This is why advertising on buses works!

 

If you see a bus on a regular basis, so will thousands of other people every day. Therefore, if you advertise on a bus, thousands of people will see your message every day.

 

For the back of a bus, the average ‘dwell time’ (that is the time you are actually looking at the advert) is 48 seconds. This is one of the longest of any media both traditional and on-line. The side of a bus is 13 seconds. This is still very good in the modern world where people’s attention span is getting shorter and shorter.

 

The next time you are driving behind a bus, take a look at the advert on the back. The advert itself may not be relevant to you, but it will be to other people….and that is the point! Remember, you are selling your product and service to other people, not yourself.

 

Reasons why you should choose Bus Advertising in Lincoln:

High Impact

Bus advertising delivers a high impact, large format, advertising message. It provides an important reminder of a sales message close to the point of sale on the High Street, and in the geographic area the business operates in.

Longevity of Message

Bus campaigns run in multiples of 4 weeks but at price comparable, and in many cases less than those for shorter campaigns on other local media options.

Cannot Miss It!

The average ‘dwell time’ for a bus rear is 48 seconds! This is one of the longest of any media. If you can see the advert, then so can thousands of others....many of whom will be your potential customers!

Get Results

A visually creative design using a simple call to action will not only increase awareness of your product and service, it will also drive traffic to your website, creating more enquiries.

Where you can advertise

Below is a list of places you can advertise a bus.

Bus rear - the typical advert size is 2' x 6'. The average dwell time is 48 seconds.

Mega-rear - this is where either a single or double deck has the whole back covered with a vinyl advert. The average dwell time is again 48 seconds.

Street-liner - the side of both a single and double deck with the typical advert size being 2' x 13'. The average dwell time is 13 seconds.

T-side - on the driver’s side of a double deck only. This is typically used when an advertiser has a visual creative such as to promote a film. The average dwell time is again 13 seconds.

Passenger panels - adverts running on either side of the inside of the bus.

Campaign lengths are based on multiples of 4 weeks and you ideally need to use multiple buses for each campaign. The number of buses will be dictated by the nature of your campaign. If your campaign is time-sensitive, you would look at a shorter duration of 4 weeks and have a larger number of buses to give you maximum impact. For Lincoln, I would recommend you look at 20 – 25 buses.

However if your message is more generic and not time-sensitive, looking at multiples of 4 weeks is better for the effectiveness of the campaign. When you do run a longer campaign, you can use fewer buses as time and repetition provides a cumulative effect making you believe there are more buses than there actually are. In this situation, for Lincoln I would look at 15 to 20 buses.

The only exception to the above, would be for Mega Rear advertising. Due to the cost of getting the vinyl printed and fitted, I would recommend that you look at atleast a 6 month campaign but it would work out to be more cost-effective over 12 months. For the Lincoln area, a minimum of 3 buses would give you a good campaign.

Bus depots in Lincoln and Lincolnshire

Bus depots are found in the larger towns in the County and all routes will start and finish in the depot. These are some of the County’s depots and also the bus routes that are covered by them.

Lincoln

Areas covered: Aubourn, Barkston, Bassingham, Belton, Birchwood, Blankney, Boothby Graffoe, Bracebridge Heath, Branston, Branston Booths, Cabourne, Caistor, Carlton le Moorland, Caythorpe, Cherry Willingham, Cleethorpes, Coleby, Cranwell, Digby, Dorrington, Dunholme, Dunston, East Barwith, Faldingworth, Fillingham, Fiskerton, Glentham, Grantham, Grimblethorpe, Grimsby, Hagworthingham, Hartsholme, Heighington, Hemswell, Honington, Horncastle, Ingham, Kirton, Laceby, Leadenham, Lincoln, Louth, Market Rasen, Metheringham, Middle Rasen, Naveby, Nettleham, Nocton, Normanton, North Hykeham, Potterhamworth, Reepham, Ruskington, Scampton, Scotter, Scotthern, Scunthorpe, Skegness, Skellingthorpe, Sleaford, South Willingham, Sudbrooke, Swinderby, Syston, Waddington, Washingborough, Welbourn, Wellingore, Welton, Wragby.

Gainsborough

Areas covered: Alsthorpe, Barnby Moor, Bawtry, Beckingham, Blyton, Brattleby, Clarborough, Clayworth, Corringham, Doncaster, Fenton, Gainsborough, Gringley, Hayton, Heapham, Ingham, Kirton, Laughton, Lea Green, Lincoln, Messingham, Misterton, Morton, Newton on Trent, Ranskill, Retford, Saxilby, Scampton, Scotter, Scrooby, Scunthorpe, Skellingthorpe, Springthorpe, Stow, Sturton by Stow, Susworth, Upton, Walkeringham, West Stockwith, Wildsworth, Willingham, Wiseton.

Scunthorpe

Areas covered: Althorpe, Ashby, Barnetby, Barton, Bishop Norton, Bottesford, Brigg, Burton, Cherry Willingham, Crosby, Crowle, Dunholme, Eastoft, Ferribly Sluice, Fiskerton, Flixborough, Garthorpe, Hull, Kirmington, Laughton, Lincoln, Luddington, Melton Ross, Messingham, Nettleham, Normanby, Northorpe, Parklands, Reepham, Riddings, Roxby, Scawby, Scotern, Scotter, Scotton, Scunthorpe, Sudbrooke, Thealby, Timberland, Welton, Westcliff, Whitton, Winterton, Wrawby.

Skegness

Areas covered: Alford, Benington, Bilsby, Bishop Norton, Boston, Butlins, Butterwick, Chapel St Leonards, Fantasy Island, Frelston, Friskney, Hagworthingham, Hogsthorpe, Horncastle, Ingoldmells, Langton, Langworth, Leverton, Lincoln, Mablethorpe, Mumby, Old Leake, Orby, Raithby, Sandilands, Skegness, Spilsby, Sutton on Sea, Trusthorpe, Wainfleet, Wragby, Wrangle.

Grimsby/Cleethorpes

Areas covered: Barrow-upon-Humber, Barton-upon-Humber, Binbrook, Bonby, Bradley, Brigg, Brigsley, Brookenby, Cleethorpes, East Halton, East Ravendale, Elsham, Europarc, Fotherby, Grainsby, Grimsby, Harbrough, Hatcliffe, Healing, Holton le Clay, Horkstow, Humberston, Immingham, Kirmond le Mire, Laceby, Louth, Ludborough, Ludford, New Waltham, North Killingholme, North Thoresby, Saxby All Saints, Scartho, South Ferriby, South Killingholme, Stallingborough, Thornton Curtis, Ulceby, Utterby, Waltham, Wootton, Worlaby, Wrawby.

To find out more about bus advertising in Lincoln and Lincolnshire, contact CG Advertising TODAY

Reasons why you should choose CG Advertising:

Radio advertising is a totally bespoke service. Every client and every campaign is different and as such they need to be looked at on a case by case basis.

What I do for every client:

  • Put the needs of the client first
  • Listen to you to get a full understanding of what you are looking to achieve
  • Identify the right station or stations that will reach your target market
  • Put forward proposals that will help you achieve your goals
  • Talk directly with the relevant radio station on your behalf
  • Buy the campaign for you
  • Work with trusted partners to produce high quality commercials
  • Deal directly with the radio station over the invoicing

So if you are looking to use commercial radio as part of your advertising mix contact us TODAY.

Case Study

Pennells Garden Centre – Lincoln

The bus campaign comprised of 28 bus rears over a 4 week period around the two May Bank Holidays. We planned buses to go out of the Lincoln and Grantham depots in order to cover all the main conurbations in Lincolnshire and also into Newark. These buses would then cover many of the routes out of each depot allowing the clients message to be seen in the towns and villages in the region. This was really important as it would capture people commuting to and from work and also locals in the towns and villages.

Bus Rear photo for Pennells

"If I were in the market for radio advertising and I wanted the best advice and the best service in the industry, I’d choose Chris every time!”

Paul Chadbourne - Managing Director of Great Minds Creative