Bus Advertising in Lincoln
Bus advertising in Lincoln is a fantastic way for any local business to get noticed!
Buses are something most people take for granted however they play an important part in everyday life. For many people they are their only form of transport. Also drivers will see a bus on just about every journey they take. This is particularly true around towns and in the city.
This is why bus advertising in Lincoln works!
If you see a bus on a regular basis, so will thousands of other people. This happens every day! Therefore, if you advertise on a bus, thousands of people will see your message every day.
For the back of a bus, the average ‘dwell time’ (the time you are actually looking at the advert) is 48 seconds. This is one of the longest of any media both traditional and on-line. For the side of a bus it is 13 seconds. In the modern world where people’s attention span is very short, both are very good.
The next time you are driving behind a bus, take notice of the advert on the back. Although the advert may not be relevant to you, it will be to other people…. and that is the point!
Remember, you are selling your product and service to other people, not yourself.
Reasons why you should choose Bus Advertising in Lincoln:
Bus Advertising in Lincoln delivers a high impact, large format, advertising message. It provides an important reminder of a sales message close to the point of sale on the High Street, and in the geographic area the business operates in.
Longevity of Message
Bus Advertising in Lincoln runs in multiples of 4 weeks. The price comparable, and in many cases, less than those for much shorter campaigns on other local media options.
Cannot Miss It!
The average ‘dwell time’ for a bus rear is 48 seconds! This is one of the longest of any media. If you can see the advert, then so can thousands of others....many of these will be your potential customers!
A visually creative design using a simple call to action will increase awareness of your product and service. This awareness will then drive traffic to your website, creating more enquiries.
City Scrap & Lincoln Tyres
Bus Advertising in Lincoln directly hit their target market….drivers!
In November 2018 I received an enquiry from City Scrap, a scrap metal merchant in Lincoln, asking about billboard advertising for a campaign to start in the New Year.
Where you can advertise
Below is a list of places you can advertise on a bus.
Bus rear - the typical advert size is 2' x 5'. The average dwell time is 48 seconds.
Mega-rear - this is where either a single or double deck has the whole back covered with a vinyl advert. The average dwell time is again 48 seconds.
Street-liner - the side of both a single and double deck with the typical advert size being 2' x 13'. The average dwell time is 13 seconds.
T-side - on the driver’s side of a double deck only. This is typically used when an advertiser has a visual creative such as to promote a film. The average dwell time is again 13 seconds.
Passenger panels - adverts running on either side of the inside of the bus.
How long is a campaign?
Campaign lengths are based on multiples of 4 weeks. For an effective campaign, you ideally need to use multiple buses to maximise the visibility of your message. The number of buses will be dictated by the nature of your campaign. If your campaign is time-sensitive, you would look at a shorter duration of 4 weeks and have a larger number of buses to give you maximum impact. For Lincoln, I would recommend you look at 20 – 25 buses.
If your message is more generic and not time-sensitive, using multiples of 4 weeks is better for the effectiveness of the campaign. When you do run a longer campaign, you can use fewer buses without losing the visibility. This is because time and repetition provides a cumulative effect making people believe there are more buses than there actually are. In this situation, for Lincoln I would look at 15 to 20 buses over 8 to 12 weeks.
The only exception to the above, would be for Mega Rear advertising. Due to the cost of getting the vinyl printed and fitted, I would recommend that you look at atleast a 6 month campaign. However it would work out to be much more cost-effective over 12 months. For the Lincoln area, a minimum of 2 buses would give you a good campaign.
Bus depots in Lincoln and Lincolnshire
Bus depots are found in the larger towns in the County. All routes will start and finish at the depot ensuring the larger populated areas will see a bus more often.
These are some of the County’s depots and also the bus routes that are covered by them.
Areas covered: Aubourn, Barkston, Bassingham, Belton, Birchwood, Blankney, Boothby Graffoe, Bracebridge Heath, Branston, Branston Booths, Cabourne, Caistor, Carlton le Moorland, Caythorpe, Cherry Willingham, Cleethorpes, Coleby, Cranwell, Digby, Dorrington, Dunholme, Dunston, East Barwith, Faldingworth, Fillingham, Fiskerton, Glentham, Grantham, Grimblethorpe, Grimsby, Hagworthingham, Hartsholme, Heighington, Hemswell, Honington, Horncastle, Ingham, Kirton, Laceby, Leadenham, Lincoln, Louth, Market Rasen, Metheringham, Middle Rasen, Naveby, Nettleham, Nocton, Normanton, North Hykeham, Potterhamworth, Reepham, Ruskington, Scampton, Scotter, Scotthern, Scunthorpe, Skegness, Skellingthorpe, Sleaford, South Willingham, Sudbrooke, Swinderby, Syston, Waddington, Washingborough, Welbourn, Wellingore, Welton, Wragby.
Areas covered: Alsthorpe, Barnby Moor, Bawtry, Beckingham, Blyton, Brattleby, Clarborough, Clayworth, Corringham, Doncaster, Fenton, Gainsborough, Gringley, Hayton, Heapham, Ingham, Kirton, Laughton, Lea Green, Lincoln, Messingham, Misterton, Morton, Newton on Trent, Ranskill, Retford, Saxilby, Scampton, Scotter, Scrooby, Scunthorpe, Skellingthorpe, Springthorpe, Stow, Sturton by Stow, Susworth, Upton, Walkeringham, West Stockwith, Wildsworth, Willingham, Wiseton.
Areas covered: Althorpe, Ashby, Barnetby, Barton, Bishop Norton, Bottesford, Brigg, Burton, Cherry Willingham, Crosby, Crowle, Dunholme, Eastoft, Ferribly Sluice, Fiskerton, Flixborough, Garthorpe, Hull, Kirmington, Laughton, Lincoln, Luddington, Melton Ross, Messingham, Nettleham, Normanby, Northorpe, Parklands, Reepham, Riddings, Roxby, Scawby, Scotern, Scotter, Scotton, Scunthorpe, Sudbrooke, Thealby, Timberland, Welton, Westcliff, Whitton, Winterton, Wrawby.
Areas covered: Alford, Benington, Bilsby, Bishop Norton, Boston, Butlins, Butterwick, Chapel St Leonards, Fantasy Island, Frelston, Friskney, Hagworthingham, Hogsthorpe, Horncastle, Ingoldmells, Langton, Langworth, Leverton, Lincoln, Mablethorpe, Mumby, Old Leake, Orby, Raithby, Sandilands, Skegness, Spilsby, Sutton on Sea, Trusthorpe, Wainfleet, Wragby, Wrangle.
Areas covered: Barrow-upon-Humber, Barton-upon-Humber, Binbrook, Bonby, Bradley, Brigg, Brigsley, Brookenby, Cleethorpes, East Halton, East Ravendale, Elsham, Europarc, Fotherby, Grainsby, Grimsby, Harbrough, Hatcliffe, Healing, Holton le Clay, Horkstow, Humberston, Immingham, Kirmond le Mire, Laceby, Louth, Ludborough, Ludford, New Waltham, North Killingholme, North Thoresby, Saxby All Saints, Scartho, South Ferriby, South Killingholme, Stallingborough, Thornton Curtis, Ulceby, Utterby, Waltham, Wootton, Worlaby, Wrawby.
To find out more about bus advertising in Lincoln and Lincolnshire, contact CG Advertising TODAY
Reasons why you should choose CG Advertising:
At CG Advertising, we handle the whole process for you. We check the availability of relevant sites, we book the campaign and we work with trusted partners to produce the most effective creative for you.
All campaigns are bespoke as they are tailored to fit a specific client brief. As such it is difficult to give a price for bus advertising at this stage. However, be assured, it IS a very cost-effective way to promote your business when compared to most other local advertising options.
For more details on all Outdoor opportunities, including bus advertising, contact us TODAY.
Pennells Garden Centre – Lincoln
The bus campaign comprised of 28 bus rears over a 4 week period around the two May Bank Holidays. We planned buses to go out of the Lincoln and Grantham depots in order to cover all the main conurbations in Lincolnshire and also into Newark. These buses would then cover many of the routes out of each depot allowing the clients message to be seen in the towns and villages in the region. This was really important as it would capture people commuting to and from work and also locals in the towns and villages.
"If I were in the market for radio advertising and I wanted the best advice and the best service in the industry, I’d choose Chris every time!”
Paul Chadbourne - Managing Director of Great Minds Creative