BUS ADVERTISING IN SHEFFIELD MEDIA PLANNING AND BUYING ACROSS THE UK
Get noticed. Be remembered
Bus advertising puts your brand right in the heart of the communities you want to reach. Buses travel through busy city and town centres, residential areas and main routes every day, giving your message repeated exposure.
There are plenty of reasons to consider bus advertising:
- Highly visible - buses are instantly recognisable and hard to miss.
- Always on the move - operating 7 days a week across busy routes.
- Repeated exposure - your message is seen time and time again.
- Local coverage - reach specific towns, cities or wider areas.
- Part of the community - buses are a familiar part of everyday life.
From bus rears and side panels to full wraps, there are options to suit most types of business and budgets, whatever the campaign message.
At CG Advertising we help you choose the right format, the right locations and the right number of buses to make sure your campaign gets seen, noticed and remembered.
Bus advertising in Sheffield is a fantastic way for any business to get noticed!
Buses are something most people take for granted. However, they do play an important part in everyday life. Drivers of other vehicles will see a bus on just about every journey they take. This is particularly true in Sheffield and around South Yorkshire.
By putting your message on the buses out of the Sheffield depots, you will not only be seen, but will be remembered.
We find the right solution for your business
This all starts with a conversation.
Taking the time to understand your reasons for advertising and your budget means we can recommend the right option for the right reason.
Frequently Asked Questions:
A - As always, it depends, as there are many factors to consider before we can put forward a campaign that suits your requirements.
In simple terms, the larger the area you cover, the more buses you will need and the more it will cost…..and visa versa.
A - No, but there is a very simple reason for this.
Although the bus route number will always be the same so passengers know they are on the right bus, the same bus does not do the same route every day. Therefore, your message will seen across a much wider area than one route, which is significantly more beneficial for your campaign.
A - All options are equally as good; they just target people differently.
Adverts on the rear predominantly targets vehicles running behind the bus. Adverts on the side predominantly target both pedestrians and vehicles as the bus passes by.
High Impact
Bus advertising works best when it delivers a high impact and simple advertising message. This is seen by people during their normal daily routine on a daily basis. It provides an important reminder of your sales message in the geographic area the business operates in.
Longevity of Message
Campaigns run in multiples of 2 weeks. Although you can start at 2 weeks, we highly recommend you start with a minimum of a 4 week campaign. Longer if possible, ideally in multiples of 4 weeks.
Your poster will last for 4 to 8 weeks so running a campaign for this duration is a much more cost-effective way to spend your budget.
Cannot miss it
Buses run 7 days week and are a familiar sight on the road. With the average dwell time for a bus rear at 48 seconds and the average dwell time for a bus side at 13 seconds, you are not going to miss the advert in front of you. And if you can see the advert, then so can thousands of others, many of whom will be your potential customers!
Get results
A visually creative and eye-catching design with a simple call to action will ensure your message is seen. This not only increases awareness of your product and service, it will also drive traffic to your website, creating more enquiries.
BUS ADVERTISING OPPORTUNITIES
Bus Lower Rear
This panel is on both double and single deck buses. It specifically targets vehicles running behind the bus and has an average dwell time of 48 seconds.
Bus Streetliner
This panel is on the side of a single deck bus. It targets both pedestrians and vehicles as they pass by. Typically the average dwell time will be 13 seconds but will be significantly longer if the bus is parked.
Bus T-Side
This unusually shaped advert is on the driver’s side of a double deck bus. This predominantly targets pedestrians and vehicles as they pass by, but the size, shape and height of the advert make this incredibly visual and can be seen from a distance.
Bus Superside
This panel is on the other side of a double deck bus to the T-Side. The panel shape and size is similar to the Streetliner on a single deck bus, but the size and height of the advert make this incredibly visual and can be seen from a distance.
Bus Full wrap
The whole bus is wrapped with a vinyl poster. This can be a single design, or different message on each side of either a single or double deck bus. This is an excellent way to both grab attention and be memorable as it will be seen from all angles. The nature of these mean you ideally keep them for 6 to 12 months.
Bus Mega Rear
This is similar to the full vinyl wrap but will predominantly be seen by vehicles running behind the bus. However, it will be very visual to pedestrians when the bus is stationary.
As with the full wrap, the most cost-effective way to use these is over a 6 to 12 month period.
Sheffield bus depot coverage
Sheffield Bus Depot Coverage :
Acorn Drive, Arundel Gate, Beauchief, Birley Moor, Bradway, Broomhill, Carterknowle, Chapeltown, Charnock, Crosspool, Crystal Peaks, Darnall, Ecclesall, Ecclesfield, Frecheville, Fulwood, Halfway, Hall Park, Handsworth, Heeley, Hemsworth, Herdings, High Green, Hillsborough Interchange, Jordanthorpe, Langsett, Low Edges, Loxley, Manor Park, Manor Top, Millhouses, Moorfoot, Nether Edge, Parson Cross, Pitsmoor, Royal Hallamshire Hospital, Sheffield, Sheffield United FC, Sheffield Wednesday FC, Shiregreen, Southey Green, Stannington, Totley, University of Sheffield, Wadsley Bridge, Walkley, Warren, Woodhouse, Woodseats, Wybourn
To find out more about the benefits of bus advertising in Sheffield and across South Yorkshire, contact CG Advertising TODAY
CASE STUDIES
SOME OF OUR HAPPY CLIENTS
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North East Lincolnshire Council Fostering
The Challenge North East Lincolnshire Council Fostering approached us looking for help to raise awareness of their fostering services across the local area and encourage more people to consider becoming foster carers. Our contact, Paul, who is relatively new to his role, was looking for guidance on the best way to use Digital Out of…
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Mercia Radios
The Challenge: Mercia Radios approached us to help raise awareness of their two-way radio hire service, which supports the smooth running of events including festivals, outdoor shows and large-scale public gatherings. They wanted a campaign that would deliver maximum visibility in a key location, helping to strengthen their brand awareness and showcase their services to…
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Goodlord
The Client: Goodlord is an all-in-one lettings platform on a mission to modernise the rental process. By combining smart technology with genuine customer service, they cut out unnecessary paperwork, speed up transactions, and make the rental journey fairer and more efficient for agents, landlords, and tenants alike. The result? Less admin, more focus on growing…
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No Limits Events and Promotions
The Client: No Limits Events and Promotions run some of the region’s most popular motoring events, including The Lincs Wheels Car Show. This is an annual two-day celebration of car culture held each June at the Lincolnshire Showground near Lincoln. Think live entertainment, festival atmosphere, and thousands of car enthusiasts descending on one site for…
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S.A.S. Travel
The Challenge: A few weeks ago, SAS Travel approached us looking for a simple but high-impact campaign to promote their long-distance travel and airport transfer services across the UK. As a business built around reliability, comfort and excellent customer service, they wanted to increase local awareness and make sure their brand stood out in a…
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NHS Lincolnshire and ICON
The Brief: We were approached by the marketing team at NHS Lincolnshire to help promote an important independent national programme they worked in partnership with called ICON. Although this programme runs throughout they year, it has a specific focus in September, and they wanted to give it some extra visibility across Lincolnshire throughout this month…
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East Midlands Airport and Loganair
The Challenge: East Midlands Airport approached us once again to support the launch of a new partnership with Loganair, introducing daily afternoon flights from East Midlands Airport to Jersey from 31st May. The brief was to build awareness quickly and create strong cut-through across the Midlands, positioning the route as an easy, attractive option for…
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Rock Choir
The Brief: Rock Choir is the nation’s most popular contemporary choir experience. Since its inception in 2005, tens of thousands across the country have enjoyed the huge physical and mental-wellbeing benefits of being part of a group of like-minded people enjoying themselves. We were approached by the Head of PR to raise awareness of the…
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Food Hub ‘Hubba Hubba’
The Brief: Although previous campaigns had been very successful for Food Hub, they knew for the next stage, they needed a fresh approach. They wanted a new creative that made the Food Hub brand both impactful and memorable and importantly, increased downloads of the Food Hub app. For this they employed ABF Pictures, a creative…
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King Richard III Visitor Centre and Jewry Wall Museum
The Challenge: King Richard III Visitor Centre and Jewry Wall Museum asked us to plan a digital billboard campaign across Leicester to promote both attractions over the Easter period. The aim was to position them as must-visit, family-friendly destinations during the holidays, appealing to both local residents and visitors to the city. Our Thinking: With…
