TRAM ADVERTISING MEDIA PLANNING AND BUYING ACROSS THE UK

Quality audience. Quality Impact.

tram advertising

Tram networks operate across several of the biggest cities in the country, including Manchester, Sheffield, Nottingham, Edinburgh and Birmingham. 

Where it is available, traveling by tram has become a well-loved form of transport. It is direct, efficient and eco-friendly. 

With dedicated routes through busy urban areas and regular stops, trams are a great way to reach commuters and residents within a specific location. 

Advertising opportunities are available both inside and outside the carriages, as well as at tram stops, giving advertisers multiple touchpoints to get their message noticed.

  • Full wrap: turn the whole tram into a moving advert for maximum visibility
  • Mega side / Superside: large format side panels that dominate the view
  • T-sides & Supersquares: bold, eye-catching options for standout creative
  • Interiors: reach passengers while they have time to take your message in
  • Tram stops: make use of longer dwell times to give your message more time to be seen.

At CG Advertising, we will help you choose the right format and locations to reach the people who matter to your business.

Frequently Asked Questions:

Q - How much does it cost to advertise on a tram?

A - It depends. There are many factors to consider before we can put forward a campaign that suits your requirements. However, advertising inside the tram will be the least expensive option, but it will also only reach people on the tram. 

Q - What is the best place to advertise on a tram?

A - Both internal and external adverts are equally as effective. Advertising inside the tram will be less expensive, but it will also only reach people on the tram. Advertising on the outside, will be seen by many more people, but the cost will then reflect this.

The right option will be dictated by the nature of the campaign you want to run.

Q - Can advertising on a tram be effective over a long period?

A - Definitely. Unless your message is time-sensitive, we recommend you plan a campaign for the medium to long term to get the most out of the budget you spend. External adverts use vinyl posters and will last for several months before needing to be refreshed. Therefore, a longer campaign will mean you only need one print cost.

High Impact

Trams travel through the busiest urban streets on a regular schedule and on a daily basis making them very difficult to ignore.

With advertising opportunities both on the trams and at the specific tram stops, this gives any advertiser choice and huge impact for the campaign.

Longevity of Message

Advertising on the external part of the tram is done with vinyl posters, giving huge visual impact. The vinyl poster is not affected by weather, allowing a campaign to run for a longer period which provides fantastic value for money to the advertiser.

TRAM INTERIOR AD
Royal Centre Romeo and Juliet SSQ 2026

Cannot miss it

The side of a single tram carriage is bigger than you think and any poster on the side will jump out and be seen by traffic nearby. If you decide to do a full tram wrap, then this visibility increases massively as your message will be seen on both sides.

Internal posters are located at head hight and near doors making them easy to see and read by passengers as they travel to and from their destinations.

Get results

Using a strong creative will get your message seen, and using a simple call to action, it will get a response.

This makes advertising on trams a huge appealing option.

  • “I've worked with Chris for many years, and one thing that has always stood out is how much he cares about his customers and their success. He takes the time to understand what people want to achieve and puts together marketing campaigns that genuinely work for them.

    Chris has a wealth of knowledge and experience. His friendly, honest approach makes him a pleasure to work with, and he's always happy to share advice and ideas. He always takes the time to listen, understand what people are trying to achieve, and build marketing campaigns that are right for them rather than simply selling a service. I would recommend Chris to anyone looking for marketing support from someone they can genuinely trust.”

    Paul Cartmell | Managing Director

  • "With Chris’s wealth of knowledge he was able to secure a number of opportunities for my company that included radio and billboards. As a result of the campaign we have seen a significant increase of traffic onto our website and more importantly we seen a much higher level of new customers since the advertising started, so clearly it is working!"

    Peter Frohmaier - Managing Director, S & P Garages Ltd, Lincoln

  • "Genesis Cars have worked with Chris for the past year and found him to be both trustworthy and efficient. We specifically work with the Christian community and his knowledge of different types of media has been hugely beneficial in helping us market ourselves to this very niche market"

    Richard May - Director, Genesis Cars

  • "The College has worked with Chris on many campaigns over recent years including billboard, bus and radio and have been very happy with the work carried out on our behalf. Chris is quick to identify opportunities and respond to our needs. We look forward to continuing this working relationship in the coming years and highly recommend CG Advertising."

    Stephanie Hoult - Student Services Manager, West Nottinghamshire College Mansfield

  • "If I were in the market for radio advertising and I wanted the best advice and the best service in the industry, I’d choose Chris every time!”

    Paul Chadbourne - Managing Director of Great Minds Creative

  • "Thank you very much, overall the experience has been first class, and I look forward to a long working relationship and business growth for both"

    Adam Parnell, Sinple Treats Lincoln

  • "Contacted CG Advertising for a work project, Chris was fantastic, communication was on point. Any enquiries were answered promptly and effectively. Really pleased to have found Chris and CG Advertising"

    Sophie Williamson - Nottingham Financial Resilience Partnership

  • "We’ve really valued working with the CG Advertising team on our Spotify campaigns.​Shuna is knowledgeable, helpful and responsive throughout, taking the time to understand our objectives and provide clear, practical advice. The campaigns have delivered measurable results, and we’ve been impressed by the insight and communication throughout the process. It’s been a great experience, and we look forward to continuing to build on the success."

    Lincoln College Marketing and Communications 

  • "Shuna at CG Advertising has genuinely felt like an extension to the commercial marketing team here at East Midland Airport over the last 12 months.

    Innovative campaigns delivered at incredible value with measurable results are proving to be game changing in the journey EMA is on to raise awareness in both our core and extended catchments.

    Supporting our airline partners with often short deadlines have been a stress-free experience, thanks to Shuna.

    Her valuable connections across the media industry, built out of strong and genuine relationships, have resulted in media channels being possible for us that were previously out of our resources.

    Above all, Shuna is a genuine pleasure to work with! Extreme integrity and genuine passion to deliver the best options she possibly can for us as a client is refreshing.

    Going beyond to help us achieve our commercial goals is second nature to Shuna, even joining us as part of a creative pitch as the media expert.

    Objective, experienced, not afraid to challenge, supportive, engaging, innovative, trustworthy and fun are just a few words that spring to mind when describing Shuna."

    Annette Middleton - Brand and Marketing Manager, East Midlands Airport

  • “One of the privileges of having an ad tech platform is getting to work with advertising agency partners who always have their clients’ best interests at heart and are brilliant at what they do. Chris and the team at CG Advertising are genuine, honest and above all wonderful people to deal with.”

    Roger Cutsforth -Chief Revenue Officer & Co-Founder, Audioadpro

CASE STUDIES

SOME OF OUR HAPPY CLIENTS

  • Mercia Radios

    July 13, 2026

    The Challenge: Mercia Radios approached us to help raise awareness of their two-way radio hire service, which supports the smooth running of events including festivals, outdoor shows and large-scale public gatherings. They wanted a campaign that would deliver maximum visibility in a key location, helping to strengthen their brand awareness and showcase their services to…

  • Goodlord

    June 29, 2026

    The Client: Goodlord is an all-in-one lettings platform on a mission to modernise the rental process. By combining smart technology with genuine customer service, they cut out unnecessary paperwork, speed up transactions, and make the rental journey fairer and more efficient for agents, landlords, and tenants alike. The result? Less admin, more focus on growing…

  • No Limits Events and Promotions

    June 29, 2026

    The Client: No Limits Events and Promotions run some of the region’s most popular motoring events, including The Lincs Wheels Car Show. This is an annual two-day celebration of car culture held each June at the Lincolnshire Showground near Lincoln. Think live entertainment, festival atmosphere, and thousands of car enthusiasts descending on one site for…

  • S.A.S. Travel

    May 20, 2026

    The Challenge: A few weeks ago, SAS Travel approached us looking for a simple but high-impact campaign to promote their long-distance travel and airport transfer services across the UK. As a business built around reliability, comfort and excellent customer service, they wanted to increase local awareness and make sure their brand stood out in a…

  • NHS Lincolnshire and ICON

    May 20, 2026

    The Brief: We were approached by the marketing team at NHS Lincolnshire to help promote an important independent national programme they worked in partnership with called ICON. Although this programme runs throughout they year, it has a specific focus in September, and they wanted to give it some extra visibility across Lincolnshire throughout this month…

  • East Midlands Airport and Loganair 

    May 11, 2026

    The Challenge: East Midlands Airport approached us once again to support the launch of a new partnership with Loganair, introducing daily afternoon flights from East Midlands Airport to Jersey from 31st May. The brief was to build awareness quickly and create strong cut-through across the Midlands, positioning the route as an easy, attractive option for…

  • Rock Choir

    May 11, 2026

    The Brief: Rock Choir is the nation’s most popular contemporary choir experience. Since its inception in 2005, tens of thousands across the country have enjoyed the huge physical and mental-wellbeing benefits of being part of a group of like-minded people enjoying themselves.  We were approached by the Head of PR to raise awareness of the…

  • Food Hub ‘Hubba Hubba’

    April 13, 2026

    The Brief: Although previous campaigns had been very successful for Food Hub, they knew for the next stage, they needed a fresh approach. They wanted a new creative that made the Food Hub brand both impactful and memorable and importantly, increased downloads of the Food Hub app.  For this they employed ABF Pictures, a creative…

  • King Richard III Visitor Centre and Jewry Wall Museum

    April 13, 2026

    The Challenge: King Richard III Visitor Centre and Jewry Wall Museum asked us to plan a digital billboard campaign across Leicester to promote both attractions over the Easter period. The aim was to position them as must-visit, family-friendly destinations during the holidays, appealing to both local residents and visitors to the city. Our Thinking: With…

  • Zzoomm

    April 13, 2026

    The Brief: We have worked with both Zzoomm and Be Fibre on an on-going basis, booking campaigns for the past 4 years. Last year it we found out that both Zzoomm and Be Fibre, along with other Full Fibre companies, were going to be rebranded under a single brand name. That brand was Zzoomm. The…