TRAM ADVERTISING MEDIA PLANNING AND BUYING ACROSS THE UK
Quality audience. Quality Impact.
Tram networks operate across several of the biggest cities in the country, including Manchester, Sheffield, Nottingham, Edinburgh and Birmingham.
Where it is available, traveling by tram has become a well-loved form of transport. It is direct, efficient and eco-friendly.
With dedicated routes through busy urban areas and regular stops, trams are a great way to reach commuters and residents within a specific location.
Advertising opportunities are available both inside and outside the carriages, as well as at tram stops, giving advertisers multiple touchpoints to get their message noticed.
- Full wrap: turn the whole tram into a moving advert for maximum visibility
- Mega side / Superside: large format side panels that dominate the view
- T-sides & Supersquares: bold, eye-catching options for standout creative
- Interiors: reach passengers while they have time to take your message in
- Tram stops: make use of longer dwell times to give your message more time to be seen.
At CG Advertising, we will help you choose the right format and locations to reach the people who matter to your business.
Frequently Asked Questions:
A - It depends. There are many factors to consider before we can put forward a campaign that suits your requirements. However, advertising inside the tram will be the least expensive option, but it will also only reach people on the tram.
A - Both internal and external adverts are equally as effective. Advertising inside the tram will be less expensive, but it will also only reach people on the tram. Advertising on the outside, will be seen by many more people, but the cost will then reflect this.
The right option will be dictated by the nature of the campaign you want to run.
A - Definitely. Unless your message is time-sensitive, we recommend you plan a campaign for the medium to long term to get the most out of the budget you spend. External adverts use vinyl posters and will last for several months before needing to be refreshed. Therefore, a longer campaign will mean you only need one print cost.
High Impact
Trams travel through the busiest urban streets on a regular schedule and on a daily basis making them very difficult to ignore.
With advertising opportunities both on the trams and at the specific tram stops, this gives any advertiser choice and huge impact for the campaign.
Longevity of Message
Advertising on the external part of the tram is done with vinyl posters, giving huge visual impact. The vinyl poster is not affected by weather, allowing a campaign to run for a longer period which provides fantastic value for money to the advertiser.
Cannot miss it
The side of a single tram carriage is bigger than you think and any poster on the side will jump out and be seen by traffic nearby. If you decide to do a full tram wrap, then this visibility increases massively as your message will be seen on both sides.
Internal posters are located at head hight and near doors making them easy to see and read by passengers as they travel to and from their destinations.
Get results
Using a strong creative will get your message seen, and using a simple call to action, it will get a response.
This makes advertising on trams a huge appealing option.
CASE STUDIES
SOME OF OUR HAPPY CLIENTS
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Mercia Radios
The Challenge: Mercia Radios approached us to help raise awareness of their two-way radio hire service, which supports the smooth running of events including festivals, outdoor shows and large-scale public gatherings. They wanted a campaign that would deliver maximum visibility in a key location, helping to strengthen their brand awareness and showcase their services to…
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Goodlord
The Client: Goodlord is an all-in-one lettings platform on a mission to modernise the rental process. By combining smart technology with genuine customer service, they cut out unnecessary paperwork, speed up transactions, and make the rental journey fairer and more efficient for agents, landlords, and tenants alike. The result? Less admin, more focus on growing…
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No Limits Events and Promotions
The Client: No Limits Events and Promotions run some of the region’s most popular motoring events, including The Lincs Wheels Car Show. This is an annual two-day celebration of car culture held each June at the Lincolnshire Showground near Lincoln. Think live entertainment, festival atmosphere, and thousands of car enthusiasts descending on one site for…
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S.A.S. Travel
The Challenge: A few weeks ago, SAS Travel approached us looking for a simple but high-impact campaign to promote their long-distance travel and airport transfer services across the UK. As a business built around reliability, comfort and excellent customer service, they wanted to increase local awareness and make sure their brand stood out in a…
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NHS Lincolnshire and ICON
The Brief: We were approached by the marketing team at NHS Lincolnshire to help promote an important independent national programme they worked in partnership with called ICON. Although this programme runs throughout they year, it has a specific focus in September, and they wanted to give it some extra visibility across Lincolnshire throughout this month…
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East Midlands Airport and Loganair
The Challenge: East Midlands Airport approached us once again to support the launch of a new partnership with Loganair, introducing daily afternoon flights from East Midlands Airport to Jersey from 31st May. The brief was to build awareness quickly and create strong cut-through across the Midlands, positioning the route as an easy, attractive option for…
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Rock Choir
The Brief: Rock Choir is the nation’s most popular contemporary choir experience. Since its inception in 2005, tens of thousands across the country have enjoyed the huge physical and mental-wellbeing benefits of being part of a group of like-minded people enjoying themselves. We were approached by the Head of PR to raise awareness of the…
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Food Hub ‘Hubba Hubba’
The Brief: Although previous campaigns had been very successful for Food Hub, they knew for the next stage, they needed a fresh approach. They wanted a new creative that made the Food Hub brand both impactful and memorable and importantly, increased downloads of the Food Hub app. For this they employed ABF Pictures, a creative…
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King Richard III Visitor Centre and Jewry Wall Museum
The Challenge: King Richard III Visitor Centre and Jewry Wall Museum asked us to plan a digital billboard campaign across Leicester to promote both attractions over the Easter period. The aim was to position them as must-visit, family-friendly destinations during the holidays, appealing to both local residents and visitors to the city. Our Thinking: With…
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Zzoomm
The Brief: We have worked with both Zzoomm and Be Fibre on an on-going basis, booking campaigns for the past 4 years. Last year it we found out that both Zzoomm and Be Fibre, along with other Full Fibre companies, were going to be rebranded under a single brand name. That brand was Zzoomm. The…