Digital billboard Advertising in Mansfield
Benefits of Digital Billboard Advertising:
Target Specific Areas
Digital billboards are a relatively new addition to the local marketing mix and sit alongside existing standard billboards. All digital billboards are located in areas where there are high volumes of vehicle traffic and footfall, meaning thousands of people will see your message everyday.
Work 24 Hours a Day!
Digital billboards run 24 hours a day, 7 days a week. Their size and location mean you cannot fail to notice one, regardless of the time of day.
Billboards have an average ‘dwell time’ of 8 seconds.
Successful
95% of the top 100 advertisers in the country use billboards as part of any campaign they run.
They are also now a major part of many local advertisers campaigns.
Get Results
A visually creative design will get you noticed, regardless the time of day. Combine this striking visual with a simple call to action and you will not only increase awareness of your message, you also will drive traffic to your website and increase enquiries.
Get your advertising message seen 24 hours a day with a digital billboard campaign in Mansfield.
Digital billboards (D48’s) are a great way for a business to really get noticed…..24 hours a day!
You have all the benefits of a traditional billboard:
- Large advertising space of approximately 6 x 3 metres
- High profile locations that have large volumes of traffic passing by
But as it is digital, the board is designed to light up as darkness falls so your message is seen across the whole 24 hour period. This means your advertising spend is working harder than ever before.
More and more traditional billboards are being upgraded to be digital giving the advertiser more options to choose from.
Currently there are 10 x digital billboards in the Mansfield area.
- 2 x D48 screens on Stockwell Gate
- 2 x D48 screens on Chesterfield Road South
- 2 x D48 on Ratcliffe Gate
- 1 x D48 on Mansfield Road, Sutton in Ashfield
- 1 x D48 Brunt St, seen from St Peter's Way
- 2 x Digital screens owned by REAL Creative (opposite Portland St and at Pleasley)
For information on how a digital billboard campaign would work for you, contact us TODAY!
What do you get with a digital billboard campaign?
A digital screen will have several advertisers running at the same time. Each advertiser receives 1 x 10 second play before rotating to the next advertiser.
The media owners of the two on Stockwell Gate and Chesterfield Road South tend to run 1 x 10 second play every 1 minute.
However, the board on Ratcliffe Gate and the two REAL Creative screens allow advertisers to run different levels of rotation to fit different budgets and reasons for advertising.
Digital screens allow you to have the following rotations:
- 1 x 10 second play every 1 minute,
- 1 x 10 second play every 2 minutes
- 1 x 10 second play every 5 minutes.
- You can have a campaign that lasts anything between 2 and 52 weeks, giving maximum flexibility to suit all budgets and campaigns.
One other benefit with using digital is you can run multiple adverts in rotation and also change your advert during your campaign. This gives real flexibility to any campaign.
FREE GUIDE TO
BILLBOARD ADVERTISNG
Adshel Live
Adshel Live are digital posters located at bus stops. They have many of the same benefits of their larger D48 cousins but are also more visible to pedestrians due to their locations.
There are currently 3 x Adshel Live sites in Mansfield and Sutton in Ashfield and also 2 x D6 screens at local Supermarkets.
These are:
- Chesterfield Road South Mansfield NG19 7TS
- Stockwell Gate/Heather Close Mansfield NG18 5QD
- Forest Street Sutton in Ashfield NG17 1BE
- ASDA Mansfield OFF Mill Lane Mansfield NG19 0HA
- Sainsbury’s Nottingham Road Mansfield NG18 1BU
CASE STUDIES
SOME OF OUR HAPPY CLIENTS
Lincoln UTC
We put forward suggestions including a 3, 6 and 12 month campaign. The UTC came back and booked the 3 month option. They expressed a desire to run their campaign on the board that you see when driving from Tritton Road towards High Street.
Vision West Nottinghamshire College
The first campaign ran for 4 weeks on the two D48’s located on the junction of the A38 and Rosemary Street at Stockwell Gate.
Motor Source Group
We discussed the benefits of both bus and digital billboard advertising and how both would work really well alongside the radio campaign. The client decided they only wanted to go with billboards.
‘The College has worked with Chris on many campaigns over recent years including billboard, bus and radio and have been very happy with the work carried out on our behalf. Chris is quick to identify opportunities and respond to our needs. We look forward to continuing this working relationship in the coming years and highly recommend CG Advertising’
Stephanie Hoult - Student Services Manager, West Nottinghamshire College Mansfield