Bus Advertising in Rotherham
Reasons why you should choose Bus Advertising
High Impact
Bus advertising delivers a high impact, large format, advertising message to people during their normal daily routine. It provides an important reminder of a sales message in the geographic area the business operates in.
Longevity of Message
Bus campaigns run in multiples of 4 weeks. The price for the campaign is comparable, and in many cases less than those for a shorter campaign on other local media options.
Cannot Miss It!
The average ‘dwell time’ for a bus rear is 48 seconds! This is one of the longest of any media. If you can see the advert, then so can thousands of others....many of whom will be your potential customers!
Get Results
A visually creative design using a simple call to action will not only increase awareness of your product and service, it will also drive traffic to your website, creating more enquiries.
Bus advertising in Rotherham is a fantastic way for any local business to get noticed!
Buses are something most people take for granted however they play an important part in everyday life. For many people they are their only form of transport.
Drivers and passengers in other vehicles will see a bus on just about every journey they take. This is particularly true around the city.
In Rotherham there are 2 main bus operators.
- First South Yorkshire
- Stagecoach Rawmarsh
Although covering slightly different routes, both of these give excellent coverage across Rotherham and surrounding towns allowing advertisers to choose the most appropriate option for their campaign.
This is why bus advertising in Rotherham works!
If you see a bus on a regular basis, then so will thousands of other people. This happens every day! Therefore, if you advertise on a bus, thousands of people will see your message every day.
For the back of a bus, the average ‘dwell time’ (the time you are actually looking at the advert) is 48 seconds. This is one of the longest of any media both traditional and on-line. For the side of a bus, it is 13 seconds. In the modern world where people’s attention span is very short, both are very good.
The next time you are driving behind a bus, take notice of the advert on the back. Although the advert may not be relevant to you, it will be to someone…. and that is the point!
Remember, you are selling your product and service to other people, not yourself.
For more information on how a campaign would work for you, contact us TODAY!
FREE GUIDE TO
BUS ADVERTISNG
Bus Advertising Options
There are lots of different options when advertising on a bus in terms of placement. The best option for your business depends on your goals, target audience, budget and longevity of the campaign. CG Advertising have a wealth of experience placing the right adverts for the right businesses to maximise ROI on advertising spend.
For more information on campaign options and potential costs, Contact Us Today
Where you can advertise
Below is a list of places you can advertise a bus.
Lower Rear - the typical advert size is 2 foot high x 5 foot wide. The average dwell time is 48 seconds. It typically targets drivers.
Mega-rear - this is where either a single or double deck has the whole back covered with a vinyl advert. The average dwell time is again 48 seconds.
Street-liner - the side of a single deck bus with the typical advert size being 2' x 13'. The average dwell time is 13 seconds.
Super-side - this is the same as a street-liner but on the passenger side of a double deck bus only. The average dwell time is 13 seconds. The height makes this a fabulous location for advertisers to be seen, particularly with a strong visual creative.
T-side - on the driver’s side of a double deck only. It is a firm favourite of national advertisers, including film production companies to promote an upcoming film. However, any advertiser can use this with a strong visual creative. The average dwell time is again 13 seconds.
Passenger panels - adverts running on either side of the inside of the bus. This panel will only target bus passengers, but the average dwell time will be significant.
Campaign lengths are traditionally based on multiples of 2 or 4 weeks, depending on the advert option you use. Lower Rears and Streetliners tend to be multiples of 4 weeks, whilst Superside and T-sides are 2 weeks. Ideally you need to use multiple buses for each campaign. The number of buses will be dictated by the nature of your campaign. If your campaign is time-sensitive, you would look at a shorter duration of 2 or 4 weeks and have a larger number of buses to give you maximum impact.
Rotherham bus depots:
With either of the two depots in Rotherham, we would recommend an advertiser looks at a minimum of 15 – 20 buses over a 4 week period when using the Lower Rear option. This will give your message good visibility across the region over this period of time.
However, if your message is more generic and not time-sensitive, having multiples of 4 weeks (8, 12 etc) is better for the effectiveness of the campaign. When you run a longer campaign, you can use slightly fewer buses, as time and repetition will provide a cumulative effect making people believe there are more buses than there actually are. In this situation, for Rotherham, I would look at a minimum of 15 buses per campaign.
One thing to take into account over a longer duration would be a refresh of the advert poster to ensure the message looks a good as it can throughout the campaign. Your poster normally last for 8 weeks before it needs to be refreshed.
Exception to the above
The exception to the above, would be for Mega Rear or Full Wrap advertising. Due to the cost of getting the vinyl printed and fitted, we recommend that you look at a minimum 6 month campaign but it would work out to be more cost-effective over 12 months. For the Rotherham area, a minimum of 5 Mega Rear buses would give you a good campaign
Reasons why you should choose CG Advertising
Effective advertising requires a bespoke service.
Every client and every campaign are different. As such they need to be looked at on a case-by-case basis.
We can handle the whole process for you, ensuring you get the right campaign to suit your specific requirements, every time.
We check the availability of relevant sites in your target area and book the campaign that is right for you. If required, we work with trusted design partners to produce the most effective visual for your message.
All campaigns are bespoke as they are tailored to fit a specific client brief. Also, different locations will have different sized bus depots which will require more or fewer buses as appropriate. As such it is difficult to give a price for bus advertising at this stage. However, with each campaign running in multiples of 2 or 4 weeks, be assured, it IS a very cost-effective way to promote your business.
For more details on all Outdoor opportunities, including bus advertising, contact us TODAY.
CASE STUDIES
SOME OF OUR HAPPY CLIENTS
Humberside Police
We were approached by the Communications Team for Humberside Police to help promote the launch of Operation Shield in late October 2023. Op Shield is an ongoing major initiative by Humberside Police targeting crime in the local communities across East Yorkshire and Northern Lincolnshire.
Coppergate Clinic
We were approached to put together an advertising campaign for the clinic to raise awareness of their brand and services to people of York and surrounding areas. They were particularly keen to hit people in the city centre as this is where they are located.
Nottingham Financial Resilience Partnership
We looked at several options but opted for the 6 x Alight digital billboards across the City. These digital screens are all located in high volume locations and offer real flexibility to the advertiser.
"The College has worked with Chris on many campaigns over recent years including billboard, bus and radio and have been very happy with the work carried out on our behalf. Chris is quick to identify opportunities and respond to our needs. We look forward to continuing this working relationship in the coming years and highly recommend CG Advertising.”
Stephanie Hoult - Student Services Manager, West Nottinghamshire College Mansfield