Bus Advertising in Mansfield
Reasons why you should choose Bus Advertising
Bus advertising delivers a high impact, large format, advertising message to people during their normal daily routine. It provides an important reminder of a sales message in the geographic area the business operates in.
Longevity of Message
Bus campaigns run in multiples of 4 weeks. The price for the campaign is comparable, and in many cases less than those for a shorter campaign on other local media options.
Cannot Miss It!
The average ‘dwell time’ for a bus rear is 48 seconds! This is one of the longest of any media. If you can see the advert, then so can thousands of others....many of whom will be your potential customers!
A visually creative design using a simple call to action will not only increase awareness of your product and service, it will also drive traffic to your website, creating more enquiries.
Bus advertising in Mansfield is a fantastic way for any local business to get noticed!
Buses are something most people take for granted however they play an important part in everyday life. For many people they are their only form of transport. Also drivers will see a bus on just about every journey they take. This is particularly true around towns and in the city.
This is why bus advertising in Mansfield works!
If you see a bus on a regular basis, so will thousands of other people. This happens every day! Therefore, if you advertise on a bus, thousands of people will see your message every day.
For the back of a bus, the average ‘dwell time’ (the time you are actually looking at the advert) is 48 seconds. This is one of the longest of any media both traditional and on-line. For the side of a bus it is 13 seconds. In the modern world where people’s attention span is very short, both are very good.
The next time you are driving behind a bus, take notice of the advert on the back. Although the advert may not be relevant to you, it will be to other people…. and that is the point!
Remember, you are selling your product and service to other people, not yourself.
For more information on how a campaign would work for you, contact us TODAY!
FREE GUIDE TO
Bus Advertising Options
There are lots of different options when advertising on a bus in terms of placement, and the best option for your business depends on your goals, target audience, budget and longevity of the campaign. CG Advertising have a wealth of experience placing the right adverts for the right businesses to maximise ROI on advertising spend.
For more information on campaign options and potential costs, Contact Chris Today
Where you can advertise
Below is a list of places you can advertise on a bus.
Bus rear - the typical advert size is 2' x 5'. The average dwell time is 48 seconds.
Mega-rear - this is where either a single or double deck has the whole back covered with a vinyl advert. The average dwell time is again 48 seconds.
Street-liner - the side of a single deck bus with the typical advert size being 2' x 13'. The average dwell time is 13 seconds.
Super-side - the passenger side of a double deck bus only. The average dwell time is 13 seconds.
T-side - on the driver’s side of a double deck only. This is typically used when an advertiser has a visual creative such as to promote a film. The average dwell time is again 13 seconds.
Passenger panels - adverts running on either side of the inside of the bus.
How long is a campaign?
Campaign lengths are based on multiples of 4 weeks. For an effective campaign, you ideally need to use multiple buses to maximise the visibility of your message. The number of buses will be dictated by the nature of your campaign. If your campaign is time-sensitive, you would look at a shorter duration of 4 weeks and have a larger number of buses to give you maximum impact. For Mansfield, I would recommend you look at 20 – 25 buses.
If your message is more generic and not time-sensitive, using multiples of 4 weeks is better for the effectiveness of the campaign. When you do run a longer campaign, you can use fewer buses without losing the visibility. This is because time and repetition provides a cumulative effect making people believe there are more buses than there actually are. In this situation, for Mansfield I would look at 15 to 20 buses over 8 to 12 weeks.
The only exception to the above, would be for Mega Rear advertising. Due to the cost of getting the vinyl printed and fitted, I would recommend that you look at atleast a 6 month campaign. However it would work out to be much more cost-effective over 12 months. For the Mansfield area, a minimum of 2 buses would give you a good campaign.
Reasons why you should choose CG Advertising:
We handle the whole process for you, ensuring you get the right campaign to suit your specific requirements, every time.
We check the availability of relevant sites in your target area and book the campaign that is right for you. We work with trusted partners to produce the most effective visual for your message.
All campaigns are bespoke as they are tailored to fit a specific client brief. As such it is difficult to give a price for bus advertising at this stage. However, with each campaign running in multiples of 4 weeks, be assured, it IS a very cost-effective way to promote your business.
For more details on all Outdoor opportunities, including bus advertising, contact us TODAY.
"If I were in the market for radio advertising and I wanted the best advice and the best service in the industry, I’d choose Chris every time!”
Paul Chadbourne - Managing Director of Great Minds Creative
SOME OF OUR HAPPY CLIENTS
Vision West Nottinghamshire College
The first campaign ran for 4 weeks on the two D48’s located on the junction of the A38 and Rosemary Street at Stockwell Gate.
Lincolnshire Talent Academy
We booked a 4 week campaign consisting of a mix of Lower Rear and Streetliner adverts to run from the end of October. We timed this so the buses were seen in the weeks running upto the event.
Claytons of Mansfield
We proposed a sound and vision concept to them which included both radio and bus advertising. The idea being that not only would the local people they wanted to target hear about them, they would then also see their message and so give a bigger impact.