Digital billboard Advertising in Coventry
Benefits of Digital Billboard Advertising:
Target Specific Areas
Digital billboards are a relatively new addition to the local marketing mix and sit alongside existing standard billboards. All digital billboards are located in areas where there are high volumes of vehicle traffic and footfall, meaning thousands of people will see your message everyday.
Work 24 Hours a Day!
Digital billboards run 24 hours a day, 7 days a week. Their size and location mean you cannot fail to notice one, regardless of the time of day.
Billboards have an average ‘dwell time’ of 8 seconds.
95% of the top 100 advertisers in the country use billboards as part of any campaign they run.
They are also now a major part of many local advertisers campaigns.
A visually creative design will get you noticed, regardless the time of day. Combine this striking visual with a simple call to action and you will not only increase awareness of your message, you also will drive traffic to your website and increase enquiries.
Get your advertising message seen 24 hours a day with a digital billboard campaign in Coventry.
Digital billboards (D48’s) are a great way for a business to really get noticed…..24 hours a day!
You have all the benefits of a traditional billboard:
- Large advertising space of approximately 6 x 3 metres
- High profile roadside locations that have large volumes of traffic passing by
But because it is digital, the board lights up as darkness falls and ensures your message is seen across the whole 24 hour period. This means your advertising spend is working harder than ever before.
More and more traditional billboards are being upgraded to be digital giving the advertiser more options to choose from.
Currently there several digital billboard operators with sites in Coventry. Below are the 4 screens operated by Alight.
- 24 Humber Road, Coventry CV3 1AY
- Land at Radford Road, Coventry CV6 3BU
- 619 Stoney Stanton Road, Coventry CV6 5GA
- Faraday House, 118 Holyhead Road, Coventry CV1 3LY
Click on this link for a map of these locations: https://batchgeo.com/map/43c547ee5ac66d52671e9dc5c3f0dc41
For details on these and other locations and for information on how a digital billboard campaign can work for you, contact us TODAY!
What do you get with a digital billboard campaign?
A digital screen will have several advertisers running at the same time. Each advertiser receives 1 x 10 second play before rotating to the next advertiser.
Digital screens allow you to have the following rotations:
- 1 x 10 second play every 1 minute*
- 1 x 10 second play every 2 minutes
- 1 x 10 second play every 5 minutes
- You can have a campaign that lasts anything between 2 and 52 weeks, giving maximum flexibility to suit all budgets and campaigns.
*Global and Clear Channel tend to only run rotations of 1 play every 1 minute.
One other benefit with using digital is you can run multiple adverts in rotation and also change your advert during your campaign. This gives real flexibility to any campaign.
For full details of all digital advertising options in Coventry, contact CG Advertising TODAY
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SOME OF OUR HAPPY CLIENTS
In August 2021, we were approached by Claire Parkinson, one of the Network Performance Manager’s for Calor Gas in the UK. She wanted to run a bus campaign for three of her suppliers as we entered the Autumn/Winter period.
Vision West Nottinghamshire College
The first campaign ran for 4 weeks on the two D48’s located on the junction of the A38 and Rosemary Street at Stockwell Gate.
Lightspeed Broadband are an independent company based near Spalding. Their remit is to bring 1 gigabit per second ultrafast full fibre broadband into over 1 million homes in the East of England.
We were approached in June 2021 to discuss outdoor advertising, including digital opportunities
‘The College has worked with Chris on many campaigns over recent years including billboard, bus and radio and have been very happy with the work carried out on our behalf. Chris is quick to identify opportunities and respond to our needs. We look forward to continuing this working relationship in the coming years and highly recommend CG Advertising’
Stephanie Hoult - Student Services Manager, West Nottinghamshire College Mansfield