Digital billboard Advertising in Boston
Benefits of Digital Billboard Advertising in Boston:
Target Specific Areas
Digital billboards are a relatively new addition to the local marketing mix and sit alongside existing standard billboards. All digital billboards are located in areas where there are high volumes of vehicle traffic and footfall, meaning thousands of people will see your message everyday.
Work 24 Hours a Day!
Digital billboards run 24 hours a day, 7 days a week. Their size and location mean you cannot fail to notice one, regardless of the time of day.
Billboards have an average ‘dwell time’ of 8 seconds.
Successful
95% of the top 100 advertisers in the country use billboards as part of any campaign they run.
They are also now a major part of many local advertisers campaigns.
Get Results
A visually creative design will get you noticed, regardless the time of day. Combine this striking visual with a simple call to action and you will not only increase awareness of your message, you also will drive traffic to your website and increase enquiries.
Get your advertising message seen 24 hours a day with a digital billboard campaign in Boston.
Digital billboards (D48’s) are a great way for a business to really get noticed…..24 hours a day!
You have all the benefits of a traditional billboard:
- Large advertising space of approximately 6 x 3 metres
- High profile locations that have large volumes of traffic passing by
But as it is digital, the board is designed to light up as darkness falls so your message is seen across the whole 24 hour period. This means your advertising spend is working harder than ever before.
The Boston screen overlooking the roundabout by Spalding Rd/John Adams Way, is one of 12 x D48 billboards across Greater Lincolnshire. 10 of these are run by the same media operator which allows an advertiser the chance to advertise across the County. The others are located in Lincoln (2 screens), Spalding (2 screens), Skegness (2 screens), Grantham (2 screens) and Scunthorpe (3 screens).
Boston:
There are 3 x D48 screens in Boston.
There is single digital billboard is located on the side of a house on Blue Street. This location is close to the roundabout connecting Spalding Road and John Adams Way.
There are also 2 x D48 screens near the new Boston Utd FC ground. These screens face traffic going both ways on the A16.
Scunthorpe:
There are 3 x D48 screens in Scunthorpe.
A single digital billboard is located on Brigg Road, next to Bush Tyres and alongside British Steel.
The screen faces traffic going towards Lakeside Retail Park and the A18 Mortal Ash Hill.
The other two digital screens are back to back next to Wynsor Shoes/Eden Mobility on Brigg Road closer to the town centre.
Spalding:
There are 2 x D48's in Spalding.
The two boards are located on Pinchbeck Road (A151) at the junction with W Elloe Avenue. The screens are back to back facing traffic coming each way.
Grantham:
There are 2 x D48 screens in Grantham.
One is located at 27 Harlaxton Road. It is situated on the back of the Eurocell building on Grantham Trade Park and is close to both Screwfix and KFC.
The second screen is located on North Street at the entrance to LIDL.
Skegness:
There are 2 x D48 screens in Skegness.
One digital billboard is located by the Cricket Club on Richmond Drive nearly opposite the entrance and exits to both LIDL and TESCO supermarkets.
The second sits parallel to the road on Roman Bank and is seen by traffic going both ways.
Lincoln:
There are 2 x D48's in Lincoln.
The two screens are located on Dixon Street, just off Tritton Road near LIDL. The screens back to back and face traffic coming each way.
For information on how a digital billboard campaign would work for you, contact us TODAY!
What do you get with a digital billboard campaign?
A digital screen will have several advertisers running at the same time. Each advertiser receives 1 x 10 second play before rotating to the next advertiser.
Different media owners tend to run 1 x 10 second play every 1 minute or every 2 minutes, but some only offer the 1 minute option.
Digital screens allow you to have the following rotations:
- 1 x 10 second play every 1 minute,
- 1 x 10 second play every 2 minutes
- You can have a campaign that lasts anything between 2 and 52 weeks, giving maximum flexibility to suit all budgets and campaigns.
One other benefit with using digital is you can run multiple adverts in rotation and also change your advert during your campaign. This gives real flexibility to any campaign.
FREE GUIDE TO
BILLBOARD ADVERTISNG
Adshel Live
Adshel Live are digital screens located at bus stops. They have many of the same benefits of their larger D48 cousins but are also more visible to pedestrians due to their locations.
There are currently 10 x Adshel Live sites in Lincoln and 3 in Grimsby/Cleethorpes, all of them located in high profile locations.
The Lincoln locations are:
- High Street o/s 52 Lincoln LN5 8AN
- High Street opp Alfred Street Lincoln LN5 7SF
- High Street c/o Alfred Street Lincoln LN5 7RN
- Bunkers Hill c/o Hawthorn Road Lincoln LN2 4QR
- Tritton Road 150m n/o Dixon Road Lincoln LN6 7QY
- Tritton Road O/S Tritton Retail Park Lincoln LN6 4RU
- Tritton Road Opp 65 Waterloo Street LincolnLN6 7QL
- Outer Circle Road Nb 75m N/O Greetwell Road Lincoln LN2 5QJ
- Outer Circle Road SB 150M s/o Bishops Road Lincoln LN2 4HW
- Greetwell Road Opp Ancaster Avenue Lincoln LN2 4AX
CASE STUDIES
SOME OF OUR HAPPY CLIENTS
Lincoln UTC
We put forward suggestions including a 3, 6 and 12 month campaign. The UTC came back and booked the 3 month option. They expressed a desire to run their campaign on the board that you see when driving from Tritton Road towards High Street.
Sinple Treats – Lincoln
Sinple Treats were an on-line luxury desserts business providing a home delivery service aswell as collections from their premises at Exchange Road in Lincoln.
Motor Source Group
We discussed the benefits of both bus and digital billboard advertising and how both would work really well alongside the radio campaign. The client decided they only wanted to go with billboards.
"Thank you very much, overall the experience has been first class and I look forward to a long working relationship and business growth for both"
Adam Parnell, Sinple Treats Lincoln