Billboard Advertising in Hull

Benefits of Billboard Advertising:

Target Specific Areas

Billboards are located in areas where there are high volumes of vehicle traffic and footfall. This includes cities, towns and busy commuter routes.

Consequently, this means thousands of people will see your message everyday.

Work 24 Hours a Day!

You cannot switch off a billboard. Also their size and location mean you cannot fail to notice one, regardless of the time of day.

Billboards have an average ‘dwell time’ of 8 seconds.


95% of the top 100 advertisers in the country use billboards as part of any campaign they run.

If it’s right for them, it’s right for your business too!

Get Results

A visually creative design will get you noticed. Combine this with a simple call to action and you will increase awareness of your message. This will drive traffic to your website and increase enquiries.

Get your advertising message seen with billboard advertising in Hull

Billboards are a great way for any business to really get noticed!

There are several different sizes of large format billboards with the most popular being 96 sheets and 48 sheets. The latter of these being the most prevalent. There are also several different formats ranging from the standard paste on sites through to full digital versions.

There are also smaller versions called 6 sheets.

Therefore, there is a billboard option for every target market!

All billboards are located in high volume locations. These include busy roadsides and town and City Centres. As such, they are seen by thousands of people every day.

No matter what the size of the business or budget, all advertisers want a way to effectively reach their preferred customer.

Billboard advertising does this for them!

The cost to advertise on a billboard is surprisingly little! It compares very favourably when compared to advertising in the local newspaper.

However with a billboard, you get 2 weeks of advertising not just 1 day!

For more information on how a campaign would work for you, contact us TODAY!

Billboard Advertising in Hull
wolseley bathroom showroom hull

6 sheets billboard advertising in Hull:

These are invariably found by busy roads. They are positioned to maximise the visibility to both drivers and pedestrians. You will also find them in key high streets and busy town centres.

They are designed to deliver a high frequency commercial message. They target people who take the same route to work, go shopping or out to socialise.

There are many locations across Hull. These include:

  • High Streets
  • Shopping Centres
  • Supermarkets
  • Cinema
  • Train station
  • Bus station

The 6 sheet also comes in slightly smaller proportions called 4 and 5 sheets.

48 sheets billboard advertising in Hull:

These large format boards are designed and positioned to deliver a commercial message 24 hours a day, 7 days a week. They are approximately 3 metres high by 6 metres wide. This makes them unavoidable!

Billboards reach an audience that is moving, short on time and who do the same route every day.

An attractive and visual creative will provide a welcome interruption to the daily slog of getting to and from work. They can also act as a great time piece! Regular commuters will know if they haven’t passed that billboard at a specific time, they will be late!

Billboards are invariably located on the busiest routes. This maximises their visibility and the ‘opportunities to see’ (OTS).

In the Hull area these include:

  • A1079 Beverley Road
  • Newland Avenue
  • Anlaby Road (next to Hull Royal Infirmary)
  • Clough Road Retail Park



billboard advertising

How long can you can advertise

Campaign lengths are based on multiples of 2 weeks. Your poster will have a life-span of approximately 4 – 6 weeks before it starts to look weathered (depending on weather conditions) so why not book your board for that length of time!

Ideally you will use multiple weeks and multiple sites to maximise your particular message. However, you can use individual billboards very tactically if they are based in the right location.

A great example of this is the selection of billboards on Anlaby Road next to the Hospital. The high volume of traffic across the whole day means that any advertiser will have multiple views of their message.

The key factor with billboard advertising is availability. With locations being so high profile, demand for them is high and as such availability may be at a premium. It is highly recommended that you plan well ahead to ensure you get the locations you require and your campaign deserves.

To find out more about billboard advertising in Hull and across East Yorkshire, contact CG Advertising TODAY



07 Showroom

Wolseley Bathroom Showroom, Hull

The billboards offered fantastic visibility both in terms of location and their physical size and allowed us to put forward a visual creative with a simple call to action.


Oh So Bello

We looked at large format billboards, bus advertising and 6 sheet/Adshel. I included a series of Streethub digital screens knowing I could supply a series in the LS1 post code around the bridal boutique.


First Direct Bank

We have looked after the First Direct Bank’s call centre recruitment advertising for several years. The recruitment advertising is for their call centres in Leeds and Hamilton. We have done this using a variety of Outdoor options such as billboards, bus and Adshel Live.

"Thanks to Chris’s wealth of knowledge he was able to secure a number of advertising opportunities for my company. Including radio and billboard advertising.

As a result of the advertising, we have seen a significant increase of traffic to our website. More importantly we seen a much higher level of new customers since the advertising started. Clearly it is working!”

Peter Frohmaier - Managing Director, S & P Garages Ltd, Lincoln