AD BIKE & AD WALKER ADVERTISING MEDIA PLANNING AND BUYING ACROSS THE UK
Ad Bikes and Ad Walkers are an ideal complement to any advertiser using Ad Vans for their campaign. Whereas the vans will cover the main roads and retail parks, the Ad Bikes and Ad Walkers can cover the pedestrian areas.
Both are very mobile and highly targeted meaning they can cover large pedestrian areas both quickly and effectively. They can be used together or as separate elements, depending on the nature of your campaign.
The Ad Bikes and Ad Walkers work in teams of two. They actively chat and engage with passers by in a friendly, non-threatening manner, highlighting your business in a positive way. If you, the advertiser, can have a team on the ground at the same time, you can increase the effectiveness of the campaign. The Ad Bikes and or Ad Walkers teams will be able to grab the attention of the people and allow your team to talk to them in a professional and knowledgeable manner.
- Digital Ad Bikes have an A-frame at the back, with 2 sides of advertising space. These take both static and motion advertising and can run multiple adverts across the day.
- Ad Walkers carry a frame on their back with a digital screen above their heads. This can carry multiple static messages.
Frequently Asked Questions:
A - As always, it depends, as there are many factors to consider before we can put forward a campaign that suits your requirements.
Both Ad Bikes and Ad Walkers operate in teams of 2 people on a ‘per day’ basis.
A - These are booked on a ‘per day’ basis with the day normally lasting for 7 to 8 hours. Each campaign is based on your target locations. If travel to and from these is sensible, then this will all be included in the day rate. However, if travel time is too excessive and overnight stays are required, you will need to book multiple days.
A - Both will operate in pedestrian areas of your target town of choice as long as there are no restrictions on riding bikes in these locations. If there is, then Ad Walkers may be the only option, but if there isn’t, a combination of both is the ideal way to go.
High Impact
Advertising on Ad Bikes will deliver a high impact advertising message to pedestrians in town centres. Both Ad Bikes and Ad Walkers are designed to move around pedestrian areas of your target town and as such will certainly stand out from the crowd.
Longevity of Message
Ad Bikes and Ad Walkers are booked on a daily basis and will spend the full day in your specified location. Working as a team with the advertisers staff, they actively talk to people handing out leaflets and giveaways.
Cannot miss it
When seen in situ, both Ad Bikes and Ad Walkers cannot fail to grab the attention of the people walking by. The riders and walkers will also actively approach people and talk them making any sales message more personal and therefore more memorable.
Get results
A visually creative design using a simple call to action will not only increase awareness of your product and service, it will also drive traffic to your website, creating more enquiries.
CASE STUDIES
SOME OF OUR HAPPY CLIENTS
-
Mercia Radios
The Challenge: Mercia Radios approached us to help raise awareness of their two-way radio hire service, which supports the smooth running of events including festivals, outdoor shows and large-scale public gatherings. They wanted a campaign that would deliver maximum visibility in a key location, helping to strengthen their brand awareness and showcase their services to…
-
Goodlord
The Client: Goodlord is an all-in-one lettings platform on a mission to modernise the rental process. By combining smart technology with genuine customer service, they cut out unnecessary paperwork, speed up transactions, and make the rental journey fairer and more efficient for agents, landlords, and tenants alike. The result? Less admin, more focus on growing…
-
No Limits Events and Promotions
The Client: No Limits Events and Promotions run some of the region’s most popular motoring events, including The Lincs Wheels Car Show. This is an annual two-day celebration of car culture held each June at the Lincolnshire Showground near Lincoln. Think live entertainment, festival atmosphere, and thousands of car enthusiasts descending on one site for…
-
S.A.S. Travel
The Challenge: A few weeks ago, SAS Travel approached us looking for a simple but high-impact campaign to promote their long-distance travel and airport transfer services across the UK. As a business built around reliability, comfort and excellent customer service, they wanted to increase local awareness and make sure their brand stood out in a…
-
NHS Lincolnshire and ICON
The Brief: We were approached by the marketing team at NHS Lincolnshire to help promote an important independent national programme they worked in partnership with called ICON. Although this programme runs throughout they year, it has a specific focus in September, and they wanted to give it some extra visibility across Lincolnshire throughout this month…
-
East Midlands Airport and Loganair
The Challenge: East Midlands Airport approached us once again to support the launch of a new partnership with Loganair, introducing daily afternoon flights from East Midlands Airport to Jersey from 31st May. The brief was to build awareness quickly and create strong cut-through across the Midlands, positioning the route as an easy, attractive option for…
-
Rock Choir
The Brief: Rock Choir is the nation’s most popular contemporary choir experience. Since its inception in 2005, tens of thousands across the country have enjoyed the huge physical and mental-wellbeing benefits of being part of a group of like-minded people enjoying themselves. We were approached by the Head of PR to raise awareness of the…
-
Food Hub ‘Hubba Hubba’
The Brief: Although previous campaigns had been very successful for Food Hub, they knew for the next stage, they needed a fresh approach. They wanted a new creative that made the Food Hub brand both impactful and memorable and importantly, increased downloads of the Food Hub app. For this they employed ABF Pictures, a creative…
-
King Richard III Visitor Centre and Jewry Wall Museum
The Challenge: King Richard III Visitor Centre and Jewry Wall Museum asked us to plan a digital billboard campaign across Leicester to promote both attractions over the Easter period. The aim was to position them as must-visit, family-friendly destinations during the holidays, appealing to both local residents and visitors to the city. Our Thinking: With…
-
Zzoomm
The Brief: We have worked with both Zzoomm and Be Fibre on an on-going basis, booking campaigns for the past 4 years. Last year it we found out that both Zzoomm and Be Fibre, along with other Full Fibre companies, were going to be rebranded under a single brand name. That brand was Zzoomm. The…