Digital billboard Advertising in Stoke on Trent

Benefits of Digital Billboard Advertising:

Target Specific Areas

Digital billboards are a relatively new addition to the local marketing mix and sit alongside existing standard billboards. All digital billboards are located in areas where there are high volumes of vehicle traffic and footfall, meaning thousands of people will see your message everyday.

Work 24 Hours a Day!

Digital billboards run 24 hours a day, 7 days a week. Their size and location mean you cannot fail to notice one, regardless of the time of day.

Billboards have an average ‘dwell time’ of 8 seconds.


95% of the top 100 advertisers in the country use billboards as part of any campaign they run.

They are also now a major part of many local advertisers campaigns.

Get Results

A visually creative design will get you noticed, regardless the time of day. Combine this striking visual with a simple call to action and you will not only increase awareness of your message, you also will drive traffic to your website and increase enquiries.

Get your advertising message seen 24 hours a day with digital billboard advertising in Stoke on Trent.

Digital billboards (D48’s) are a great way for a business to really get noticed…..24 hours a day!

You have all the benefits of a traditional billboard:

  • Large advertising space of approximately 6 x 3 metres
  • High profile locations that have large volumes of traffic passing by

But as it is digital, the board is designed to light up as darkness falls so your message is seen across the whole 24 hour period. This means your advertising spend is working harder than ever before.

In Stoke on Trent, there are already several digital billboards across the city, but we know there will be more in the near future as more locations are developed. The operator with the largest selection is Alight.

The current Alight locations are as follows:

  • 38 Trinity Street ST1 5LJ
  • 47 Town Rd/Hulton Street ST1 6AU
  • Town Road ST1 6AU
  • 27-29 Trentham Street ST3 4DF
  • City Road opposite Mill Street ST4 1DA – 2 screens
  • 325 City Road ST4 3AQ
  • Victoria Road ST4 2HG – 2 screens
  • London Road ST4 7QH
  • Stone Road, Newcastle Under Lyme ST4 8NS – 2 screens
  • Moorland Road ST6 1DS

For information on how a digital billboard campaign would work for you, contact us TODAY!

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What do you get with digital billboard advertising in Stoke on Trent?

A D48 will have several advertisers running at the same time. Each advertiser receives 1 x 10 second play before rotating to the next advertiser. The rotations available depend on the media operator, but most only offer a 1 minute rotation.

The digital billboards allow advertisers to run different levels of campaign to fit different budgets and reasons for advertising.

You can have a campaign where your advert rotates:

  • 1 x 10 second play every 1 minute
  • 1 x 10 second play every 2 minutes*
  • 1 x 10 second play every 5 minutes*
  • You can have a campaign that lasts anything between 2 and 52 weeks, giving maximum flexibility to suit all budgets and campaigns.

*The 2 and 5 minute rotations are with Alight digital screens

One other benefit with using D48’s is you can run multiple adverts in rotation and also change your advert during your campaign…..all included within the campaign cost. This gives real flexibility to any campaign.

For details on how you can advertise on any of these digital screens, contact us TODAY



billboard advertising
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Zzoomm Plc

Zzoomm are operating in several towns, but we initially looked at billboard options in Crewe and Hereford. These were towns where they were currently on sale. The campaign will help the local sales team promote the brand and generate enquiries to the people of these towns.

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Food Hub

Food Hub are a privately owned business based in Stoke on Trent. They are an on-line portal through which customers order food from their favourite restaurants and takeaway’s via the Food Hub app.

Image of D48 in Lincoln for Market Rasen Racecourse (December 2022)

Market Rasen Racecourse

In December 2022, we ran a digital billboard campaign across 7 screens to promote their ‘Boxing Day at the Races’ event.

"Thank you very much, overall the experience has been first class and I look forward to a long working relationship and business growth for both"

Adam Parnell, Sinple Treats Lincoln