Digital billboard Advertising in Nottingham
Benefits of Digital Billboard Advertising:
Target Specific Areas
Digital billboards are a relatively new addition to the local marketing mix and sit alongside existing standard billboards. All digital billboards are located in areas where there are high volumes of vehicle traffic and footfall, meaning thousands of people will see your message everyday.
Work 24 Hours a Day!
Digital billboards run 24 hours a day, 7 days a week. Their size and location mean you cannot fail to notice one, regardless of the time of day.
Billboards have an average ‘dwell time’ of 8 seconds.
95% of the top 100 advertisers in the country use billboards as part of any campaign they run.
They are also now a major part of many local advertisers campaigns.
A visually creative design will get you noticed, regardless the time of day. Combine this striking visual with a simple call to action and you will not only increase awareness of your message, you also will drive traffic to your website and increase enquiries.
Get your advertising message seen 24 hours a day with a digital billboard campaign in Nottingham.
Digital billboards (D48’s) are a great way for a business to really get noticed…..24 hours a day!
You have all the benefits of a traditional billboard:
- Large advertising space of approximately 6 x 3 metres
- High profile locations that have large volumes of traffic passing by
But because it is digital, the board lights up as darkness falls and ensures your message is seen across the whole 24 hour period. This means your advertising spend is working harder than ever before.
More and more traditional billboards are being upgraded to be digital giving the advertiser more options to choose from.
Currently there several digital billboard operators with sites in Nottingham.
- Global have 8 x D48 screens across the City
- Alight have 6 x D48 screens the City
For details on locations and information on how a digital billboard campaign can work for you, contact us TODAY!
What do you get with a digital billboard campaign?
A digital screen will have several advertisers running at the same time. Each advertiser receives 1 x 10 second play before rotating to the next advertiser.
Digital screens allow you to have the following rotations:
- 1 x 10 second play every 1 minute*
- 1 x 10 second play every 2 minutes
- 1 x 10 second play every 5 minutes
- You can have a campaign that lasts anything between 2 and 52 weeks, giving maximum flexibility to suit all budgets and campaigns.
*Global tend to only run rotations of 1 play every 1 minute.
One other benefit with using digital is you can run multiple adverts in rotation and also change your advert during your campaign. This gives real flexibility to any campaign.
FREE GUIDE TO
Adshel Live are digital posters located at bus stops. They have many of the same benefits of their larger D48 cousins but are also more visible to pedestrians due to their locations. There are various locations across the City.
SOME OF OUR HAPPY CLIENTS
BFS Accountants Ltd
We put forward several different options including bus, billboard and local radio. The client had already used the local radio and wasn’t looking at that again at this moment in time.
Vision West Nottinghamshire College
The first campaign ran for 4 weeks on the two D48’s located on the junction of the A38 and Rosemary Street at Stockwell Gate.
Motor Source Group
We discussed the benefits of both bus and digital billboard advertising and how both would work really well alongside the radio campaign. The client decided they only wanted to go with billboards.
‘The College has worked with Chris on many campaigns over recent years including billboard, bus and radio and have been very happy with the work carried out on our behalf. Chris is quick to identify opportunities and respond to our needs. We look forward to continuing this working relationship in the coming years and highly recommend CG Advertising’
Stephanie Hoult - Student Services Manager, West Nottinghamshire College Mansfield