TRANSPORT ADVERTISING MEDIA PLANNING AND BUYING ACROSS THE UK

Mobile. Visual. Unavoidable.

If you can see it,
so can your customers

Transport advertising takes your message to where people are, reaching them as they travel, shop, commute and go about their everyday lives. It's a powerful way to build brand awareness and keep your business front of mind.

Bus advertising is one of the most obvious and effective transport media, delivering repeated exposure across busy roads, town centres and residential areas. Whether people are driving, walking or waiting at traffic lights, your brand is seen time and time again.

But buses are just one option. Trams, taxis and other transport networks can all play an important role, depending on who you're trying to reach and where you want your campaign to be seen.

If you're looking to create maximum impact in a specific location, advertising vans, bikes and promotional walkers can help you reach busy shopping streets, pedestrian areas and events where traditional transport advertising may not be available.

Frequently Asked Questions:

Q - What is transport advertising?

A - Any form of transport that allows advertising to be placed either on the outside or inside of the vehicle. The main one around the country is bus advertising, but there are also tram networks in larger cities and there is also the London Underground network if you want to target the capital.

Other options include taxis, rail station concourses, Ad Vans and Ad Bikes.

Q - How much does bus advertising cost?

A - As always, it depends, as there are many factors to consider before we can put forward a campaign that suits your requirements.

In most cases, the cost per bus will be the same regardless of the depot. However, the larger the depot, the more buses you will need to have a visually effective campaign. The more buses, the more the campaign will cost and visa versa.

Q - How long can I advertise on any transport option?

A - This depends on the type of campaign you are looking to run and what transport option you choose. For buses, the most cost-effective options start at 4 weeks, though you can run for longer in multiples of 2 weeks. If you are running a campaign on a tram or taxi, it is more cost-effective to do so for at least 6 months. For these, a vinyl poster will be used as this will weather much easier.

TRANSPORT ADVERTISING SERVICES

BUS ADVERTISING IN NOTTINGHAM

Bus

Buses go where your customers are. Every day, across every part of town. A well-placed bus campaign puts your brand in front of thousands of drivers, pedestrians, shoppers, commuters, repeatedly, day after day.

Bus depots are located in most larger conurbations and will cover the smaller commuter towns and villages around that location. This makes bus advertising an excellent option if you want to target a mass audience in a certain location.

TRAM ADVERTISING

Tram

There are now tram networks in several larger cities across the country, including Manchester, Edinburgh, Sheffield, Nottingham and Birmingham. These have a dedicated route across the city with regular stops and is a great way to target commuters and local people within that location.

With advertising options carried on both the external and internal parts of the carriages and at the tram stops, advertisers have multiple touch points to reach a regular and engaged commuter.

taxi advertising

Taxi

Taxis are an essential form of transport for both commuters and tourists in the larger cities. On a daily basis they take multiple journeys across these locations and when not in service, are invariably parked outside train stations and high-volume pedestrian areas waiting for their next booking. 

Though not all taxis take advertising, of those that do, many are the unmistakeable classic ‘London’ style version and as such are unmissable. As will be your advertising message.

Ad van

Ad Van

A perfect way to have a high impact, visual campaign in any town, regardless of size. These Ad Vans will spend the day driving around all the main routes of your target location or area. When not driving around, they will be parked in highly volume locations like supermarkets and retail park car parks ensuring your message is seen by as many people as possible.

This a perfect complimentary option to other advertising options but is equally as good as a stand-alone campaign particularly for local store openings and College open events.

ad bike adverting

Ad Bikes & Ad Walkers

Ad Bikes and the companion Ad Walkers are fantastic options to target pedestrian areas in most towns. They can work as an ideal companion to the Ad Van because they reach the places the van cannot get to. Equally, these can be used as stand-alone options to directly target people in a town.

A great option for advertisers wanting to promote a specific offer only applicable the locals in that town and for Colleges and Universities to promote open events and enrolment periods.

  • “I've worked with Chris for many years, and one thing that has always stood out is how much he cares about his customers and their success. He takes the time to understand what people want to achieve and puts together marketing campaigns that genuinely work for them.

    Chris has a wealth of knowledge and experience. His friendly, honest approach makes him a pleasure to work with, and he's always happy to share advice and ideas. He always takes the time to listen, understand what people are trying to achieve, and build marketing campaigns that are right for them rather than simply selling a service. I would recommend Chris to anyone looking for marketing support from someone they can genuinely trust.”

    Paul Cartmell | Managing Director

  • "With Chris’s wealth of knowledge he was able to secure a number of opportunities for my company that included radio and billboards. As a result of the campaign we have seen a significant increase of traffic onto our website and more importantly we seen a much higher level of new customers since the advertising started, so clearly it is working!"

    Peter Frohmaier - Managing Director, S & P Garages Ltd, Lincoln

  • "Genesis Cars have worked with Chris for the past year and found him to be both trustworthy and efficient. We specifically work with the Christian community and his knowledge of different types of media has been hugely beneficial in helping us market ourselves to this very niche market"

    Richard May - Director, Genesis Cars

  • "The College has worked with Chris on many campaigns over recent years including billboard, bus and radio and have been very happy with the work carried out on our behalf. Chris is quick to identify opportunities and respond to our needs. We look forward to continuing this working relationship in the coming years and highly recommend CG Advertising."

    Stephanie Hoult - Student Services Manager, West Nottinghamshire College Mansfield

  • "If I were in the market for radio advertising and I wanted the best advice and the best service in the industry, I’d choose Chris every time!”

    Paul Chadbourne - Managing Director of Great Minds Creative

  • "Thank you very much, overall the experience has been first class, and I look forward to a long working relationship and business growth for both"

    Adam Parnell, Sinple Treats Lincoln

  • "Contacted CG Advertising for a work project, Chris was fantastic, communication was on point. Any enquiries were answered promptly and effectively. Really pleased to have found Chris and CG Advertising"

    Sophie Williamson - Nottingham Financial Resilience Partnership

  • "We’ve really valued working with the CG Advertising team on our Spotify campaigns.​Shuna is knowledgeable, helpful and responsive throughout, taking the time to understand our objectives and provide clear, practical advice. The campaigns have delivered measurable results, and we’ve been impressed by the insight and communication throughout the process. It’s been a great experience, and we look forward to continuing to build on the success."

    Lincoln College Marketing and Communications 

  • "Shuna at CG Advertising has genuinely felt like an extension to the commercial marketing team here at East Midland Airport over the last 12 months.

    Innovative campaigns delivered at incredible value with measurable results are proving to be game changing in the journey EMA is on to raise awareness in both our core and extended catchments.

    Supporting our airline partners with often short deadlines have been a stress-free experience, thanks to Shuna.

    Her valuable connections across the media industry, built out of strong and genuine relationships, have resulted in media channels being possible for us that were previously out of our resources.

    Above all, Shuna is a genuine pleasure to work with! Extreme integrity and genuine passion to deliver the best options she possibly can for us as a client is refreshing.

    Going beyond to help us achieve our commercial goals is second nature to Shuna, even joining us as part of a creative pitch as the media expert.

    Objective, experienced, not afraid to challenge, supportive, engaging, innovative, trustworthy and fun are just a few words that spring to mind when describing Shuna."

    Annette Middleton - Brand and Marketing Manager, East Midlands Airport

  • “One of the privileges of having an ad tech platform is getting to work with advertising agency partners who always have their clients’ best interests at heart and are brilliant at what they do. Chris and the team at CG Advertising are genuine, honest and above all wonderful people to deal with.”

    Roger Cutsforth -Chief Revenue Officer & Co-Founder, Audioadpro

CASE STUDIES

SOME OF OUR HAPPY CLIENTS

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  • NHS Lincolnshire and ICON

    May 20, 2026

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  • East Midlands Airport and Loganair 

    May 11, 2026

    The Challenge: East Midlands Airport approached us once again to support the launch of a new partnership with Loganair, introducing daily afternoon flights from East Midlands Airport to Jersey from 31st May. The brief was to build awareness quickly and create strong cut-through across the Midlands, positioning the route as an easy, attractive option for…

  • Rock Choir

    May 11, 2026

    The Brief: Rock Choir is the nation’s most popular contemporary choir experience. Since its inception in 2005, tens of thousands across the country have enjoyed the huge physical and mental-wellbeing benefits of being part of a group of like-minded people enjoying themselves.  We were approached by the Head of PR to raise awareness of the…

  • Food Hub ‘Hubba Hubba’

    April 13, 2026

    The Brief: Although previous campaigns had been very successful for Food Hub, they knew for the next stage, they needed a fresh approach. They wanted a new creative that made the Food Hub brand both impactful and memorable and importantly, increased downloads of the Food Hub app.  For this they employed ABF Pictures, a creative…

  • King Richard III Visitor Centre and Jewry Wall Museum

    April 13, 2026

    The Challenge: King Richard III Visitor Centre and Jewry Wall Museum asked us to plan a digital billboard campaign across Leicester to promote both attractions over the Easter period. The aim was to position them as must-visit, family-friendly destinations during the holidays, appealing to both local residents and visitors to the city. Our Thinking: With…

  • Zzoomm

    April 13, 2026

    The Brief: We have worked with both Zzoomm and Be Fibre on an on-going basis, booking campaigns for the past 4 years. Last year it we found out that both Zzoomm and Be Fibre, along with other Full Fibre companies, were going to be rebranded under a single brand name. That brand was Zzoomm. The…