PETROL PUMP ADVERTISING MEDIA PLANNING AND BUYING ACROSS THE UK

Your message in their hand

Petrol pump advertising is a subtle and simple way to reach potential customers. Anyone who owns a vehicle that requires traditional fuel will need to go to a petrol station on a regular basis.  When there, it will take the customer about 1 minute to fill their car, and any advertising campaign on the pumps will mean that they literally have your message in their hands. 

This long dwell time, along with a strong creative and simple call to action, means you can very quickly get across your message and establish your brand.

Many Shell petrol stations across the country also have digital screen opportunities by the petrol pumps. A campaign on both the pumps and digital screens offer creative way to specifically target customers whilst they are stood filling their car up.

At CG Advertising we can help you navigate through the complexities and choose the most effective locations for your business.

Frequently Asked Questions:

Q - How much do it cost to advertise on petrol pumps?

A - Although the cost ‘per pump’ will be standard, as always, it depends. The main factor being how many petrol pumps are booked for your campaign.

The larger the petrol station, the more pumps are available and the more it will cost for that campaign. However, the more petrol pumps you have, will mean more people see your message.

Q - How long do you book a petrol pump campaign for?

A - These are booked on a fortnightly basis. The length of each campaign is based on your specific requirements, but we recommend you do look at a minimum of 4 weeks per campaign but ideally look at a longer period to maximise the visibility of your message. 

Q - Do all petrol stations take advertising?

A - No, not all petrol stations have the facility to take advertising. This is particularly true for the smaller stations in more rural areas. Very simply, the larger the conurbation, or the more passing traffic a petrol station has, the more likely you are able to book a campaign.

High Impact

Having your advertising message in the hands of a potential client is a very powerful way to reach a new audience and remind an existing customer of your services.

Longevity of Message

Although campaigns run in multiples of 2 weeks, it is more cost-effective to start with a 4 week campaign. A campaign using multiple pumps in several different petrol station locations, plus with the above average dwell time, means your message will be remembered.

petrol pump advertising
Lightspeed - 7th November (7) - Pinchbeck

Can not miss it

The petrol pump station a vehicle goes to will have multiple individual fuel pumps, all with your poster on. This will be seen as they drive up to the pump, choose the right fuel and then fill their vehicle. Use a visually creative design and it will be impossible to ignore.

Get results

The number of touch points for your advertising means any strong message will be remembered. If the message is remembered and is relevant, it more likely to be acted on.

  • “I've worked with Chris for many years, and one thing that has always stood out is how much he cares about his customers and their success. He takes the time to understand what people want to achieve and puts together marketing campaigns that genuinely work for them.

    Chris has a wealth of knowledge and experience. His friendly, honest approach makes him a pleasure to work with, and he's always happy to share advice and ideas. He always takes the time to listen, understand what people are trying to achieve, and build marketing campaigns that are right for them rather than simply selling a service. I would recommend Chris to anyone looking for marketing support from someone they can genuinely trust.”

    Paul Cartmell | Managing Director

  • "With Chris’s wealth of knowledge he was able to secure a number of opportunities for my company that included radio and billboards. As a result of the campaign we have seen a significant increase of traffic onto our website and more importantly we seen a much higher level of new customers since the advertising started, so clearly it is working!"

    Peter Frohmaier - Managing Director, S & P Garages Ltd, Lincoln

  • "Genesis Cars have worked with Chris for the past year and found him to be both trustworthy and efficient. We specifically work with the Christian community and his knowledge of different types of media has been hugely beneficial in helping us market ourselves to this very niche market"

    Richard May - Director, Genesis Cars

  • "The College has worked with Chris on many campaigns over recent years including billboard, bus and radio and have been very happy with the work carried out on our behalf. Chris is quick to identify opportunities and respond to our needs. We look forward to continuing this working relationship in the coming years and highly recommend CG Advertising."

    Stephanie Hoult - Student Services Manager, West Nottinghamshire College Mansfield

  • "If I were in the market for radio advertising and I wanted the best advice and the best service in the industry, I’d choose Chris every time!”

    Paul Chadbourne - Managing Director of Great Minds Creative

  • "Thank you very much, overall the experience has been first class, and I look forward to a long working relationship and business growth for both"

    Adam Parnell, Sinple Treats Lincoln

  • "Contacted CG Advertising for a work project, Chris was fantastic, communication was on point. Any enquiries were answered promptly and effectively. Really pleased to have found Chris and CG Advertising"

    Sophie Williamson - Nottingham Financial Resilience Partnership

  • "We’ve really valued working with the CG Advertising team on our Spotify campaigns.​Shuna is knowledgeable, helpful and responsive throughout, taking the time to understand our objectives and provide clear, practical advice. The campaigns have delivered measurable results, and we’ve been impressed by the insight and communication throughout the process. It’s been a great experience, and we look forward to continuing to build on the success."

    Lincoln College Marketing and Communications 

  • "Shuna at CG Advertising has genuinely felt like an extension to the commercial marketing team here at East Midland Airport over the last 12 months.

    Innovative campaigns delivered at incredible value with measurable results are proving to be game changing in the journey EMA is on to raise awareness in both our core and extended catchments.

    Supporting our airline partners with often short deadlines have been a stress-free experience, thanks to Shuna.

    Her valuable connections across the media industry, built out of strong and genuine relationships, have resulted in media channels being possible for us that were previously out of our resources.

    Above all, Shuna is a genuine pleasure to work with! Extreme integrity and genuine passion to deliver the best options she possibly can for us as a client is refreshing.

    Going beyond to help us achieve our commercial goals is second nature to Shuna, even joining us as part of a creative pitch as the media expert.

    Objective, experienced, not afraid to challenge, supportive, engaging, innovative, trustworthy and fun are just a few words that spring to mind when describing Shuna."

    Annette Middleton - Brand and Marketing Manager, East Midlands Airport

  • “One of the privileges of having an ad tech platform is getting to work with advertising agency partners who always have their clients’ best interests at heart and are brilliant at what they do. Chris and the team at CG Advertising are genuine, honest and above all wonderful people to deal with.”

    Roger Cutsforth -Chief Revenue Officer & Co-Founder, Audioadpro

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