DIGITAL BILLBOARD ADVERTISING IN SCUNTHORPE MEDIA PLANNING AND BUYING ACROSS THE UK
Hard to miss. Hard to forget.
A well-positioned billboard, with a simple and striking creative, builds brand and familiarity, every day. All billboards are located on busy roadsides and in city and town centres. Your message is seen on a daily basis by thousands of people who are out and about driving, commuting or just walking past.
Billboards come in different sizes and formats. The majority are 6 x 3 metre versions, but larger and smaller sizes are also available. All will be either digital or classic paper versions.
The digital screens have advertisers in rotation but can run multiple versions of your message throughout the campaign making them very flexible. Classic paper options give advertisers a solus message for the duration of the campaign.
At CG Advertising we help you navigate through the complexities of booking a campaign and choose the most effective locations for your business.
Frequently Asked Questions:
A - As with all advertising, it depends. There are many factors to consider before we can put forward a campaign that suits your requirements. A campaign targeting a single town will cost less than one covering a city or region, and the number of boards you use will also affect the price.
A - Yes. However, we need to work around the availability of each site to make sure you get the boards you want, when you want them. All billboard sites are sold on a first come, first served basis, so planning as far ahead as possible is always recommended.
A - A Classic paper billboard is booked in multiples of 2 weeks and carries a single printed poster, which will be the only advert seen on that board for the duration of the campaign. A paper poster will typically stay up for around 4 to 6 weeks before needing to be refreshed. A digital billboard is the same size but runs in rotation with other advertisers, usually on a 1 or 2 minute cycle. But because the advert is uploaded rather than printed, digital campaigns are quicker to set up and easier to change, making them a more flexible marketing option.
Get your company's advertising message seen 24 hours a day with a digital billboard campaign in Scunthorpe.
Digital billboards (also known as D48’s) are a great way for a business to be both noticed and remembered.
Benefits include:
- Large advertising space of approximately 6 x 3 metres
- High profile roadside locations
- Multiple messages can be run in rotation
The digital screen is designed to light up as darkness falls so your message is seen across the whole 24 hour period. This means your advertising spend is working harder than ever before.
The 5 screens in Scunthorpe are amongst 18 x D48 billboards across Greater Lincolnshire. These screens allow an advertiser the opportunity to advertise across the whole County, if required.
The other screens are located in Lincoln (2 screens), Spalding (2 screens), Skegness (2 screens), Grantham (2 screens), Boston (4 screens) and Grimsby (1 screen).
Scunthorpe:
There are 5 x D48 screens in Scunthorpe.
A single digital screen is located on Brigg Road, next to Bush Tyres and alongside British Steel.
Two digital screens are back to back next to Wynsor Shoes/Eden Mobility on Brigg Road closer to the town centre.
A single digital screen is located overlooking the roundabout connecting Brigg Rd, Queensway and the A18 Mortal Ash Hill.
A single digital screen is located on Queensway, near LIDL seen as you head towards Brigg.
Boston:
There are 4 x D48 screens in Boston.
There is single digital billboard is located on the side of a house on Blue Street. This location is close to the roundabout connecting Spalding Road and John Adams Way.
There is a single digital billboard located on John Adams Way by Botolph Street.
There are also 2 x D48 screens near the new Boston Utd FC ground. These screens face traffic going both ways on the A16.
Spalding:
There are 2 x D48's in Spalding.
The two digital screens are located on Pinchbeck Road (A151) at the junction with W Elloe Avenue. They are back to back facing traffic coming each way.
Grantham:
There are 2 x D48 screens in Grantham.
A single digital screen is located at 27 Harlaxton Road on the back of the Eurocell building on Grantham Trade Park and is close to both Screwfix and KFC.
The second digital single screen is located on North Street at the entrance to LIDL.
Skegness:
There are 2 x D48 screens in Skegness.
A single digital screen is located by the Cricket Club on Richmond Drive nearly opposite the entrance and exits to both LIDL and TESCO supermarkets.
The second digital screen sits parallel to the road on Roman Bank and is seen by traffic going both ways.
Lincoln:
There are 2 x D48's in Lincoln.
The two digital screens are located on Dixon Street, just off Tritton Road near LIDL. The screens back to back and face traffic coming each way.
Grimsby:
There is 1 x D48 screen in Grimsby.
A single digital screen is located in a car park running alongside Frederick Ward Way.
For information on how a digital billboard campaign would work for you, contact us TODAY!
Adshel Live
Adshel Live are digital screens located at bus stops. They have many of the same benefits of their larger D48 cousins but are also more visible to pedestrians due to their locations.
There are currently 10 x Adshel Live sites in Lincoln and 3 in Grimsby/Cleethorpes, all of them located in high profile locations.
The Lincoln locations are:
- High Street o/s 52 Lincoln LN5 8AN
- High Street opp Alfred Street Lincoln LN5 7SF
- High Street c/o Alfred Street Lincoln LN5 7RN
- Bunkers Hill c/o Hawthorn Road Lincoln LN2 4QR
- Tritton Road 150m n/o Dixon Road Lincoln LN6 7QY
- Tritton Road O/S Tritton Retail Park Lincoln LN6 4RU
- Tritton Road Opp 65 Waterloo Street LincolnLN6 7QL
- Outer Circle Road Nb 75m N/O Greetwell Road Lincoln LN2 5QJ
- Outer Circle Road SB 150M s/o Bishops Road Lincoln LN2 4HW
- Greetwell Road Opp Ancaster Avenue Lincoln LN2 4AX
High Impact
Billboards are located in areas with high volumes of vehicle traffic and footfall, such as busy roadsides, commuter routes, and city and town centres. Thousands of people will see your message every day, whether they're behind the wheel or on foot.
Longevity of Message
You cannot switch off a billboard. Its size and location mean it's impossible to ignore, day or night. Billboards work 24 hours a day, 7 days a week, for the duration of your campaign. Billboards have an average dwell time of around 8 seconds, which is long enough for a strong, simple message to land effectively with your target audience.
Cannot miss it
Digital billboards can be booked for any length between 2 to 52 weeks. Digital advert uploads mean advertisers have the flexibility to update your creative and keep your campaign fresh and relevant. Classic paper billboards are booked in multiples of 2 weeks and run a solus message for the duration of the campaign, giving your message plenty of time to sink in.
Get results
A visually creative design, combined with a simple and single call to action, will get you noticed and remembered. The creative drives traffic to your website, which increases enquiries and builds awareness, keeping your business front of mind.
It's no coincidence that 95 of the UK's top 100 advertisers include billboards as part of their marketing strategy.
If it's right for them, it's right for your business too.
CASE STUDIES
SOME OF OUR HAPPY CLIENTS
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North East Lincolnshire Council Fostering
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Mercia Radios
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Goodlord
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No Limits Events and Promotions
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S.A.S. Travel
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NHS Lincolnshire and ICON
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East Midlands Airport and Loganair
The Challenge: East Midlands Airport approached us once again to support the launch of a new partnership with Loganair, introducing daily afternoon flights from East Midlands Airport to Jersey from 31st May. The brief was to build awareness quickly and create strong cut-through across the Midlands, positioning the route as an easy, attractive option for…
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Rock Choir
The Brief: Rock Choir is the nation’s most popular contemporary choir experience. Since its inception in 2005, tens of thousands across the country have enjoyed the huge physical and mental-wellbeing benefits of being part of a group of like-minded people enjoying themselves. We were approached by the Head of PR to raise awareness of the…
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Food Hub ‘Hubba Hubba’
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King Richard III Visitor Centre and Jewry Wall Museum
The Challenge: King Richard III Visitor Centre and Jewry Wall Museum asked us to plan a digital billboard campaign across Leicester to promote both attractions over the Easter period. The aim was to position them as must-visit, family-friendly destinations during the holidays, appealing to both local residents and visitors to the city. Our Thinking: With…