AD VANS ADVERTISING MEDIA PLANNING AND BUYING ACROSS THE UK
Mobile. Visual. Targeted.
Ad vans offer a visual and mobile option for advertisers who want to either compliment other marketing activities or need to target and be seen in hard to reach towns.
The mobile, highly targeted nature of these vans, make them an ideal form of advertising for all types of campaign. These would include store openings and recruitment. Regularly used by Colleges and Universities during enrolment periods, they can hit potential students and their influencers with a direct message at a specific time.
There are two main options – traditional printed vans and digital vans.
- Digital vans have 3 sides of advertising space, two sides and the rear. These take both static and motion advertising and can run multiple adverts across the day.
- Traditional printed vans normally have an A-frame on the back providing advertising space on the two sides. These printed posters are great if you have one specific message to promote.
Frequently Asked Questions:
A - As always, it depends, as there are many factors to consider before we can put forward a campaign that suits your requirements.
A campaign using one van in one area for one day will cost less than a campaign requiring multiple vans across multiple days. If your campaign locations require the Ad Van team to stay overnight, then this is an extra cost you will need to factor in.
Also, we need to factor in whether the bus stop is a Classi paper or digital version as these are priced differently.
A - These are booked on a ‘per day’ basis with the day normally lasting for 7 to 8 hours. Each campaign is based on your target locations. If travel to and from these is sensible, then this will all be included in the day rate. However, if travel time is too excessive and overnight stays are required, you will need to book multiple days.
A - The traditional printed van normally has an A-frame on the back giving the advertiser two locations to place their advert. The nature of printed posters is you will only have 1 poster per side.
Digital vans normally have a box on the back providing 3 sides of advertising; two sides and the rear. They can normally take both static and motion adverts and multiple versions of each. Motion is invariably only ever used when the van is stationary.
High Impact
Advertising on Ad Vans delivers a high impact advertising message to both pedestrians and people in vehicles. Whether stationary or on the move, the Ad Van will be noticed by pedestrians, drivers and commuters.
Longevity of Message
Ad Vans are booked on a daily basis, but they will spend the full day in your specified location. Digital vans give advertisers 3 large spaces to promote a message where are the traditional paper Ad Vans will give two.
Cannot miss it
The Ad Van is a medium sized vehicle with large advertising messages on which are not normally seen on the road. So when they are on the road, they are seen, and so will your advertising message!
Get results
A visually creative design using a simple call to action will not only increase awareness of your product and service, it will also drive traffic to your website, creating more enquiries.
CASE STUDIES
SOME OF OUR HAPPY CLIENTS
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Mercia Radios
The Challenge: Mercia Radios approached us to help raise awareness of their two-way radio hire service, which supports the smooth running of events including festivals, outdoor shows and large-scale public gatherings. They wanted a campaign that would deliver maximum visibility in a key location, helping to strengthen their brand awareness and showcase their services to…
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Goodlord
The Client: Goodlord is an all-in-one lettings platform on a mission to modernise the rental process. By combining smart technology with genuine customer service, they cut out unnecessary paperwork, speed up transactions, and make the rental journey fairer and more efficient for agents, landlords, and tenants alike. The result? Less admin, more focus on growing…
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No Limits Events and Promotions
The Client: No Limits Events and Promotions run some of the region’s most popular motoring events, including The Lincs Wheels Car Show. This is an annual two-day celebration of car culture held each June at the Lincolnshire Showground near Lincoln. Think live entertainment, festival atmosphere, and thousands of car enthusiasts descending on one site for…
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S.A.S. Travel
The Challenge: A few weeks ago, SAS Travel approached us looking for a simple but high-impact campaign to promote their long-distance travel and airport transfer services across the UK. As a business built around reliability, comfort and excellent customer service, they wanted to increase local awareness and make sure their brand stood out in a…
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NHS Lincolnshire and ICON
The Brief: We were approached by the marketing team at NHS Lincolnshire to help promote an important independent national programme they worked in partnership with called ICON. Although this programme runs throughout they year, it has a specific focus in September, and they wanted to give it some extra visibility across Lincolnshire throughout this month…
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East Midlands Airport and Loganair
The Challenge: East Midlands Airport approached us once again to support the launch of a new partnership with Loganair, introducing daily afternoon flights from East Midlands Airport to Jersey from 31st May. The brief was to build awareness quickly and create strong cut-through across the Midlands, positioning the route as an easy, attractive option for…
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Rock Choir
The Brief: Rock Choir is the nation’s most popular contemporary choir experience. Since its inception in 2005, tens of thousands across the country have enjoyed the huge physical and mental-wellbeing benefits of being part of a group of like-minded people enjoying themselves. We were approached by the Head of PR to raise awareness of the…
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Food Hub ‘Hubba Hubba’
The Brief: Although previous campaigns had been very successful for Food Hub, they knew for the next stage, they needed a fresh approach. They wanted a new creative that made the Food Hub brand both impactful and memorable and importantly, increased downloads of the Food Hub app. For this they employed ABF Pictures, a creative…
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King Richard III Visitor Centre and Jewry Wall Museum
The Challenge: King Richard III Visitor Centre and Jewry Wall Museum asked us to plan a digital billboard campaign across Leicester to promote both attractions over the Easter period. The aim was to position them as must-visit, family-friendly destinations during the holidays, appealing to both local residents and visitors to the city. Our Thinking: With…
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Zzoomm
The Brief: We have worked with both Zzoomm and Be Fibre on an on-going basis, booking campaigns for the past 4 years. Last year it we found out that both Zzoomm and Be Fibre, along with other Full Fibre companies, were going to be rebranded under a single brand name. That brand was Zzoomm. The…