Bus Advertising in Leeds
Reasons why you should choose Bus Advertising
Bus advertising delivers a high impact, large format, advertising message to people during their normal daily routine. It provides an important reminder of a sales message in the geographic area the business operates in.
Longevity of Message
Bus campaigns run in multiples of 4 weeks. The price for the campaign is comparable, and in many cases less than those for a shorter campaign on other local media options.
Cannot Miss It!
The average ‘dwell time’ for a bus rear is 48 seconds! This is one of the longest of any media. If you can see the advert, then so can thousands of others....many of whom will be your potential customers!
A visually creative design using a simple call to action will not only increase awareness of your product and service, it will also drive traffic to your website, creating more enquiries.
Bus advertising in Leeds and across Yorkshire is a fantastic way for any local business to get an advertising message seen by their target market quickly, effectively and in a very cost-efficient manner.
Buses are something most people take for granted however they play an important part in everyday life. For many people who use them on a daily or regular basis, they are their only form of transport. But also car drivers will see a bus on just about every journey they do, particularly around large towns and cities.
This is why Bus advertising in Leeds works!
If you see a bus on a regular basis, so will thousands of other people. This happens every day. Therefore, if you advertise on a bus, thousands of people will see your message every day.
For the back of a bus, the average ‘dwell time’ (that is the time you are actually looking at the advert) is 48 seconds. This is one of the longest of any media both traditional and on-line. The side of a bus is 13 seconds. This is still very good in the modern world where people’s attention span is getting shorter and shorter.
The next time you are driving behind a bus, take a look at the advert on the back. The advert itself may not be relevant to you, but it will be to other people….and that is the point! Remember, you are selling your product and service to other people, not yourself.
For more information on how a campaign would work for you and the potential costs, contact us TODAY!
FREE GUIDE TO
Bus Advertising Options
There are lots of different options when advertising on a bus in terms of placement, and the best option for your business depends on your goals, target audience, budget and longevity of the campaign. CG Advertising have a wealth of experience placing the right adverts for the right businesses to maximise ROI on advertising spend.
For more information on campaign options and potential costs, Contact Chris Today
Where you can advertise
Below is a list of places you can advertise a bus.
Bus rear - the typical advert size is 2' x 5'. The average dwell time is 48 seconds.
Mega-rear - this is where either a single or double deck has the whole back covered with a vinyl advert. The average dwell time is again 48 seconds.
Street-liner - the side of a single deck bus with the typical advert size being 2' x 13'. The average dwell time is 13 seconds.
Super-side - the passenger side of a double deck bus only. The average dwell time is 13 seconds.
T-side - on the driver’s side of a double deck only. This is typically used when an advertiser has a visual creative such as to promote a film. The average dwell time is again 13 seconds.
Passenger panels - adverts running on either side of the inside of the bus above the heads of the seated passengers. These are also known as Headliners.
How long will my Campaign be?
Bus advertising in Leeds Campaign lengths are based on multiples of 4 weeks and you ideally need to use multiple buses for each campaign. The number of buses will be dictated by the nature of your campaign. If your campaign is time-sensitive, you would look at a shorter duration of 4 weeks and have a larger number of buses to give you maximum impact. For a medium weight campaign in Leeds, I would recommend you look at 25 – 30 buses over a 4 to 8 week period.
However if your message is more generic and not time-sensitive, looking at multiples of 4 weeks is better for the effectiveness of the campaign. When you do run a longer campaign, you can use fewer buses as time and repetition provides a cumulative effect making you believe there are more buses than there actually are. In this situation, for Leeds I would look at 15 to 20 buses over an 8 to 12 week period out of each depot.
The only exception to the above, would be for Mega Rear advertising. Due to the cost of getting the vinyl printed and fitted, I would recommend that you look at at least a 6 month campaign but it would work out to be more cost-effective over 12 months. For the Leeds area, a minimum of 4 buses would give you a good campaign.
Bus depots in Leeds and West Yorkshire
There are bus depots found across Leeds and in most of the larger towns across Yorkshire. Each depot will service a specific geographic area though many routes are covered by multiple depots. Each journey will start and finish in a depot.
These are some of the depots in Leeds and across West Yorkshire:
- Leeds: City Bus Station, Bramley, Kirkstall, Hunslet Park, Headingly, Heckmondwike
To find out more about bus advertising in Leeds and across West Yorkshire, contact CG Advertising TODAY
Reasons why you should choose CG Advertising:
At CG Advertising, we handle the whole process for you. We check the availability of relevant sites, we book the campaign and we work with trusted partners to produce the most effective creative for you.
All campaigns are bespoke as they are tailored to fit a specific client brief. As such it is difficult to give a price for bus advertising at this stage. However, be assured, it IS a very cost-effective way to promote your business when compared to most other local advertising options.
For more details on all Outdoor opportunities, including bus advertising, contact us TODAY.
"If I were in the market for radio advertising and I wanted the best advice and the best service in the industry, I’d choose Chris every time!”
Paul Chadbourne - Managing Director of Great Minds Creative
SOME OF OUR HAPPY CLIENTS
Pizza La Bella
We chose to run a Streetliner campaign as this targets both pedestrians and drivers alike. The dimensions also allowed us to design an excellent visual message. The message itself was simple and visual, offering a 10% discount for all bookings made through their website.
We initially put forward both a billboard and bus advertising campaign. We narrowed it down to a bus campaign as this gave them the best coverage for their budget. The bus rear advertising campaign consisted of 20 buses. It ran for a 12 week period out of the City Centre bus depot.
First Direct Bank recruitment campaign
By using a mix of large format billboards and internal and external bus advertising, their message is highly visible to commuters. These commuters may be the preferred candidates who will then directly see the message.