Billboard Advertising in Scunthorpe

Benefits of Billboard Advertising:

Target Specific Areas

Billboards are located in areas where there are high volumes of vehicle traffic and footfall. This includes cities, towns and busy commuter routes.

Consequently, this means thousands of people will see your message everyday.

Work 24 Hours a Day!

You cannot switch off a billboard. Also their size and location mean you cannot fail to notice one, regardless of the time of day.

Billboards have an average ‘dwell time’ of 8 seconds.

Successful

95% of the top 100 advertisers in the country use billboards as part of any campaign they run.

If it’s right for them, it’s right for your business too!

Get Results

A visually creative design will get you noticed. Combine this with a simple call to action and you will increase awareness of your message. This will drive traffic to your website and increase enquiries.

Get your advertising message seen with billboard advertising in Scunthorpe

Billboards are a great way for any business to really get noticed!

There are several different sizes of large format billboards with the most popular being 96 sheets and 48 sheets. The latter of these being the most prevalent. There are also several different formats ranging from the standard paste on sites through to full digital versions.

There are also smaller versions called 6 sheets.

Therefore, there is a billboard option for every target market!

All billboards are located in high volume locations, including busy roadsides and town and City Centres. As such, they are seen by thousands of people every day.

No matter what the size of the business or budget, all advertisers want a way to effectively reach their preferred customer.

Billboard advertising does this for them!

The cost to advertise on a billboard is surprisingly little! It compares very favourably to advertising in the local newspaper, however with a billboard, you get 2 weeks of advertising not just 1 day!

For more information on how a campaign would work for you, contact us TODAY!

North Lincolnshire Council - Proud to Care campaign Brigg Road (March 2021) - 2
North Lincolnshire Council D6 at Sainsbury's March 2021 (2)

48 sheets billboard advertising in Scunthorpe:

These large format boards are designed and positioned to deliver a commercial message 24 hours a day, 7 days a week. They are approximately 3 metres high by 6 metres wide and as such are unavoidable! They reach an audience that is moving, short on time and who do the same route every day.

Using an attractive and visual creative will provide a welcome interruption to the daily slog of getting to and from work. They can also act as a great time piece! Regular commuters will know if they haven’t passed that billboard at a specific time, they will be late!

Sites are invariably located on the busiest arterial routes to maximise their visibility and the ‘opportunities to see’ (OTS).

In the Scunthorpe area these include:

  • Brigg Road
  • Winterton Road (near Buzz Bingo)
  • Winterton Road (behind Ashcroft Veterinary Surgery)
  • Station Road (next to rail station)

 

6 sheets billboard advertising in Scunthorpe:

These are invariably found by busy roads, and are positioned to maximise the visibility to both drivers and pedestrians. They are also located in key high streets and busy town centres.

They are designed to deliver a high frequency commercial message targeting people who take the same route to work, go shopping or out to socialise.

There are many locations across Scunthorpe, Ashby and Bottesford. These include:

  • High Streets
  • Supermarkets
  • Cinema
  • Train station
  • Bus station

The 6 sheet also comes in slightly smaller proportions called 4 and 5 sheets.

FREE GUIDE TO

BILLBOARD ADVERTISNG

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How long can you can advertise

Campaign lengths are based on multiples of 2 weeks. Your poster will have a life-span of approximately 4 – 6 weeks before it starts to look weathered (depending on weather conditions) so why not book your board for that length of time!

Ideally you will use multiple weeks and multiple sites to maximise your particular message. However, you can use individual billboards very tactically if they are based in the right location.

A great example is the Brigg Road billboard. The high volume of traffic across the whole day means that any advertiser will have multiple views of their message.

The key factor with billboard advertising is availability. With locations being so high profile, demand for them is high and as such availability may be at a premium. It is highly recommended that you plan well ahead to ensure you get the locations you require and your campaign deserves.

To find out more about billboard advertising in Scunthorpe and across Lincolnshire and East Yorkshire, contact CG Advertising, TODAY

"The College has worked with Chris on many campaigns over recent years including billboard, bus and radio and have been very happy with the work carried out on our behalf. Chris is quick to identify opportunities and respond to our needs. We look forward to continuing this working relationship in the coming years and highly recommend CG Advertising.”

Stephanie Hoult - Student Services Manager, West Nottinghamshire College Mansfield

CASE STUDIES

SOME OF OUR HAPPY CLIENTS

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Proud to Care

Running under the banner of ‘Proud to Care’, the strong messaging used was designed to directly target local people who want to help others in their local community. The message used phrases such as ‘do you want to make a difference?’ and ‘are you compassionate, committed, caring?’

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North Lincolnshire Council

In mid-July, North Lincolnshire Council approached us to run a local advertising campaign. This was to promote safe practices that would help prevent local outbreaks of COVID-19. This campaign was also supported by NHS North Lincolnshire and Healthwatch North Lincolnshire.

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Lincoln UTC

The UTC came back and booked the 3 month option. They expressed a desire to run their campaign on the board that you see when driving from Tritton Road towards High Street. This was then booked for all three months.