Billboard Advertising in Mansfield
Benefits of Billboard Advertising:
Target Specific Areas
Billboards are located in areas where there are high volumes of vehicle traffic and footfall. This includes cities, towns and busy commuter routes.
Consequently, this means thousands of people will see your message everyday.
Work 24 Hours a Day!
You cannot switch off a billboard. Also their size and location mean you cannot fail to notice one, regardless of the time of day.
Billboards have an average ‘dwell time’ of 8 seconds.
Successful
95% of the top 100 advertisers in the country use billboards as part of any campaign they run.
If it’s right for them, it’s right for your business too!
Get Results
A visually creative design will get you noticed. Combine this with a simple call to action and you will increase awareness of your message. This will drive traffic to your website and increase enquiries.
Billboard Advertising in Mansfield and Sutton in Ashfield
Your message is seen 24 hours a day on a billboard in Mansfield
Billboards are a great way for any business to really get noticed!
There are different sizes of large format billboards. The most popular are 48 sheets which are approximately 3 metres high by 6 metres wide.
These billboards come in different formats including the classic paper poster sites and full digital versions.
In Mansfield and Sutton in Ashfield there are 14 x large format paper billboards and 10 x large format digital screens.
There are also several smaller paper versions called 6 sheets. These are mainly located at petrol stations and outside shops.
Therefore, there is a billboard option for every target market!
All billboards are situated in high volume locations, alongside busy roadsides and close to the town centres. As such, they are seen by thousands of people every day.
No matter what the size of the business or budget, all advertisers want a way to effectively reach their preferred customer.
Billboard advertising does this for them!
The cost to advertise on a billboard is less than you may think! It compares very favourably to other forms of advertising, however with a billboard, you get a minimum of 2 weeks of advertising not just 1 day!
For more information on costs and how a campaign would work for you, contact us TODAY!
In the Mansfield area these include:
- Stockwell Gate - 2 x digital sites at the junction with the A38 Sutton Road
- Chesterfield Road South - 2 x digital sites
- Brunt Street - 1 x digital site
- Mansfield Road, Sutton in Ashfield - 1 x digital site
- Ratcliffe Gate - 2 x digital sites
- Overlooking Portland Street - 1 x digital site
- Pleasley - 1 x digital site
- Bridge Street - 1 x classic paper site
- Woodhouse Road (A60) by the Embankment - 6 x classic paper sites
- Newgate Lane - 1 x classic paper sites
- Kirklington Road, Rainworth 2 x classic sites
- Eastfield Side - 1 x classic paper site
The price of a campaign is dictated by the format used and the media operator of the billboard.
For classic paper billboards, you buy these in multiples of 2 weeks.
The large format digital billboards are mainly sold on a set rotation of plays, normally 1 or 2 minute rotations, and campaigns can be any length from 2 to 52 weeks, depending on the nature of the campaign.
The digital 6 sheets located at bus stops in Mansfield and Sutton in Ashfield, are bought on the number of guaranteed plays. There are different options for these depending on budget.
Whatever options you choose, you will get both an effective and cost-effective advertising campaign.
For details of cost on any of the billboards in the Mansfield and Sutton in Ashfield areas, contact us TODAY!
FREE GUIDE TO
BILLBOARD ADVERTISNG
How long can you can advertise
Campaign lengths are normally based on multiples of 2 weeks. Time-sensitive messages run for a short period of time, but more generic messaging should run for much longer.
With paper billboards your poster will have a life-span of approximately 6 weeks before it starts to look weathered, depending on weather conditions. If the message allows, we rcommend you run your campaign for at least 6 weeks to maximise visibilty and cost-effectiveness.
The digital billboards are more flexible because your advert is uploaded digitally. This means you do not have to go through the print process and your campaign can start much quicker. You can also run multiple versions of your advert making them a great option for both short and longer term campaigns.
We recommend you use multiple weeks and multiple sites to maximise your particular message. However, you can use individual billboards very tactically if they are based in the right location.
The key factor with billboard advertising is availability. With locations being so high profile, demand for them is high and as such availability may be at a premium. It is highly recommended that you plan well ahead to ensure you get the locations you require and your campaign deserves.
To find out more about billboard advertising in Mansfield and Sutton in Ashfield, contact CG Advertising TODAY
CASE STUDIES
SOME OF OUR HAPPY CLIENTS
BFS Accountants Ltd
we put forward a brand new D48 operated by Alight Media that had just recently gone live on Ratcliffe Gate in the town. We had some favourable rates with Alight already secured and put forward both a 4 week and a 3 month option.
Vision West Nottinghamshire College
The first campaign ran for 4 weeks on the two D48’s located on the junction of the A38 and Rosemary Street at Stockwell Gate.
Motor Source Group
We discussed the benefits of both bus and digital billboard advertising and how both would work really well alongside the radio campaign. The client decided they only wanted to go with billboards.
The College has worked with Chris on many campaigns over recent years including billboard, bus and radio and have been very happy with the work carried out on our behalf. Chris is quick to identify opportunities and respond to our needs. We look forward to continuing this working relationship in the coming years and highly recommend CG Advertising.
Stephanie Hoult - Student Services Manager, West Nottinghamshire College Mansfield